ConversionXL

AUGUST 5, 2015

Animation for the sake of “cool” can often hurt conversions since it’s distracting, but not always. And better user experience can lead to higher conversions. Animation can keep the user engaged even before the website fully loads. This keeps users from leaving too soon.

User Experience 126

User Experience UX Objectives and Key Results Follow-up 126

Search Engine Land

JUNE 15, 2023

Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter , corporate vice president of Microsoft advertising, told Greg Finn yesterday at SMX Advanced. “It’s because the user journey is shortened, so there is a faster path to conversions.

Conversion 105

Conversion Real Estate CTR Click Through Rate 105

Search Engine Land

FEBRUARY 7, 2024

The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. On one hand, SEO is crucial for getting a website to gain visibility on search engines. On the other hand, neglecting user experience could undermine success even with good SEO.

UX 117

UX Strategize User Experience Engineering 117

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Links continue to be one of the most important external or “off-the-page” signals that can help a website rise in search engine rankings.

Engineering 135

Engineering User Experience Territory Follow-up 135

Search Engine Land

MAY 16, 2024

When done right, a site migration is a chance to improve site performance, enhance user experience and boost search presence. A site migration with SEO built into it can preserve rankings, avoid traffic loss, retain link equity, improve user experience and uncover new opportunities to improve the site.

Objectives and Key Results 105

Objectives and Key Results User Experience Launch Engineering 105

Salesforce

MAY 3, 2024

Shoppers are finding you through your social channels , search engines , and paid media campaigns. That’s where conversion rate optimization (CRO) comes in. CRO is how you increase the percentage of users who perform a desired action on your website (typically, the desired action is a purchase). The challenge?

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

Lead Fuze

AUGUST 29, 2023

Whether you’re a small business owner, an online marketer, or a SaaS company representative, understanding how to get better conversion rates is crucial for your success. This statistic underscores the importance of optimizing conversions in today’s competitive digital landscape. What is a Good Conversion Rate?

Conversion 52

Conversion A/B testing User Experience Technique 52

Search Engine Land

MARCH 4, 2024

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. Navigating the technical challenges Impact on page speed and user experience Page speed is a vital concern for both user experience and SEO.

A/B testing 117

A/B testing UX User Experience Engineering 117

Search Engine Land

NOVEMBER 9, 2023

Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these elements remain important, search engines today evaluate a much more complex set of ranking factors. The very definition of a search engine has evolved.

UX 116

UX User Experience Engineering CTR 116

Search Engine Land

OCTOBER 4, 2023

Amazon is gearing up for a significant overhaul that will transform the search experience across both its website and app. The retail giant is set to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January.

E-commerce 126

E-commerce User Experience Retail Engineering 126

Search Engine Land

NOVEMBER 10, 2023

Triple down on privacy In an era where privacy is no longer confined to specialized conferences but is part of everyday consumer conversations, it’s crucial to understand the evolving landscape. As privacy becomes a global conversation, companies must prepare, understand data flows and conduct regular audits of their data dictionaries.

Customers 109

Customers User Experience Strategize Drivers/motivators 109

Search Engine Land

SEPTEMBER 6, 2023

Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. But there’s a solution.

CTR 139

CTR User Experience Engineering Strategize 139

Search Engine Land

APRIL 23, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

User Experience 93

User Experience Clients Consult Engineering 93

Search Engine Land

OCTOBER 20, 2023

Higher conversion rates from visitors to customers. Better user experience on a website. Tools like Google Analytics can provide a detailed view of these metrics, shedding light on user behavior and interest. Conversions can be the primary KPI for lead generation businesses, and often is a secondary goal for ecommerce.

User Experience 127

User Experience Growth Conversion Engineering 127

Search Engine Land

APRIL 26, 2024

As a reminder, on March 5th we launched a number of meaningful enhancements to our core systems, as well as several updates to our spam policies, to reduce content created for search engines on Search. In short, write helpful content for people and not to rank in search engines. 45% reduction.

Engineering 145

Engineering User Experience Launch Start-ups 145

Search Engine Land

OCTOBER 6, 2023

The rise of artificial intelligence (AI) and its integration into search engines is reshaping how businesses and consumers interact with digital platforms. This article will share specific steps to future-proof your customer experience across various channels and touchpoints. Semantic search and embracing entity-rich topical content.

UX 121

UX User Experience Engineering Government 121

Search Engine Land

FEBRUARY 14, 2024

The ecommerce customer journey encompasses the complete end-to-end experience, starting from the first interaction with a brand’s online store and culminating in the final purchase. Understanding the five stages – Awareness, Consideration, Solution Selection, Conversion, Service, and Loyalty – is crucial.

Customers 102

Customers User Experience Referrals B2B 102

Martech

NOVEMBER 16, 2023

ChatGPT is great for a lot of things, but it won’t win you the search engine wars. The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market.

Engineering 103

Engineering User Experience High impact Technology 103

Search Engine Land

MAY 17, 2024

Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search advertisers in 20 slides In light of the revelations, I contacted search marketers to get their thoughts on Google Ads to evaluate the current confidence level.

Trust 141

Trust Price Consult Clients 141

Search Engine Land

FEBRUARY 9, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Clients 118

Clients Engineering Consult User Experience 118

Search Engine Land

SEPTEMBER 7, 2023

The platform is hoping to improve the user experience and boost engagement for non-premium subscribers by running extended ads in the middle of videos as opposed to short ads throughout. However, displaying fewer ads may reduce reach and potentially affect conversions. Why we care. Read YouTube's ad policy for more information.

User Experience 135

User Experience Launch Engineering Conversion 135

Search Engine Land

NOVEMBER 29, 2023

The tech giant was not able to disclose what the “new challenge” is or whether he would remain within the business, but did tell Search Engine Land that the decision was not related to the recent federal antitrust trial. We’re constantly launching improvements designed to make ads better for both advertisers and users.”

Price 124

Price Engineering Launch User Experience 124

Search Engine Land

NOVEMBER 6, 2023

Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. Invest time and effort in 301 redirection mapping to preserve link equity and offer a smooth transition for users and search engines. Encourage designers and engineers to think performance-first.

CTR 121

CTR UX User Experience Engineering 121

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. What is a recommendation engine, exactly? How Recommendation Engines Benefit Sites.

UX 115

UX Technique Conversion Product 115

Search Engine Land

JUNE 23, 2023

One often overlooked aspect of website management is managing crawl depth, the level at which search engine bots explore and index a site’s pages. It indicates the number of clicks or steps required for a search engine crawler to reach a specific page from the homepage or any other starting point.

User Experience 102

User Experience Engineering Represent Strategize 102

Search Engine Land

FEBRUARY 21, 2024

However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey. Measure attribution : Implement attribution measurement to understand which marketing actions and touchpoints generate revenue and conversions.

Customers 114

Customers A/B testing Strategize User Experience 114

Search Engine Land

NOVEMBER 14, 2023

The collaboration will enable Baidu Global Keyboard to serve more relevant ads to a high-value audience, improving reach for advertisers, the likelihood of conversions, and return on their investment. Improve the user experience. Microsoft has confirmed the partnership will officially begin in early 2024 in the U.S, Why we care.

User Experience 96

User Experience Retail Campaign Networking 96

Search Engine Land

DECEMBER 6, 2023

With ~230 million users in the U.S. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And in the early days of ad-supported streaming tiers, the user experience has been inconsistent at best.

User Experience 111

User Experience Manufacturing Sports Engineering 111

Hubspot

AUGUST 2, 2016

Because a website design is all about the visitors who will view and interact with it, your redesign should focus on their experience. In order to be sure that you get the most out of your new website, here are seven user experience tests to do during the process of a website redesign. 1) Competitive Analysis.

User Experience 53

User Experience Follow-up Start-ups Launch 53

ConversionXL

NOVEMBER 22, 2016

But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? Of course, some of these can have financial conversions (e.g. The first is, of course, a big problem – and it’s not exclusive to sites without a financial conversion. Improve the User Experience.

Conversion 118

Conversion UX User Experience Government 118

Search Engine Land

NOVEMBER 7, 2022

Conversely, you shouldn’t do SEO without understanding how content provides substance and connection to what ultimately matters at the heart of it all: your audience. . It can’t be understated how important it is these days to show up in search engines, especially Google. SEO and content marketing go together so well.

User Experience 108

User Experience CTR Click Through Rate Engineering 108

Hubspot

APRIL 23, 2018

A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Search Engine Optimization. It will also allow you to re-focus your SEO efforts on users first and search engines second. Conversion Rate Optimization. What Is a Website Audit?

Conversion 101

Conversion Engineering Follow-up UX 101

Search Engine Land

SEPTEMBER 6, 2023

Other expected trends and consumer behaviors include: Generative AI As virtual and augmented reality continue to stake their foothold on interactive shopping experiences, consumers are also discovering new products with Google’s Search Generative Experience (alongside shopping ads ) and via conversational AI like Bard and ChatGPT.

Click Through Rate 135

Click Through Rate A/B testing Retail Strategize 135

Search Engine Land

SEPTEMBER 21, 2023

By having a clearer picture of how customers make purchases, you can identify areas needing improvement, enabling you to create a better user experience and fuel your business growth. This is a measurement tool that shows conversions over different timeframes, helping advertisers find the right attribution strategy for their business.

Launch 105

Launch Customers Campaign User Experience 105

Search Engine Land

MARCH 29, 2024

Additionally, we’ll discuss the role of schema markup in increasing the likelihood of inclusion in Search Generative Experience (SGE) and boosting information gain scores, which can be crucial for visibility in conversational search environments. The solution is straightforward: schema markup.

Trust 107

Trust User Experience Engineering Clients 107

Search Engine Land

DECEMBER 8, 2021

Soft 404s can lead to a poor user experience, fewer conversions and impact your site’s visibility more than the loss in PageRank from maintaining them. Please visit Search Engine Land for the full article. Here’s how to properly deal with expired landing pages.

User Experience 114

User Experience Engineering Conversion 114

Search Engine Land

SEPTEMBER 22, 2023

” Fast-forward to the 2023 federal antitrust trial, Dischler completely backtracked and told Judge Amit Mehta that the search engine “frequently” changes the auctions it uses to sell search ads without telling advertisers, increasing the cost of ads and reserve pricing by as much as 10%. That’s just not what we do.”

Price 115

Price Engineering Quota User Experience 115