Hubspot

AUGUST 20, 2024

I’d even go so far to say that offering too many choices to your customers is the quickest way to squash conversion rates and slow deal velocity down to a crawl. Those choices add up to something like 35,000 total decisions in a day. There might be variables that don’t really add up, or maybe you’re comparing apples to oranges.

Conversion 78

Conversion Customers Gambling B2C 78

Martech

AUGUST 29, 2024

Here’s how to maximize your conference ROI, from planning to follow-up. Reach out before the conference through email or LinkedIn to set up meetings or introductions. Your sales team can also pull LinkedIn insights straight into HubSpot , keep CRM records up to date in real-time and log activities without breaking a sweat.

CRM 128

CRM Contact Networking Follow-up 128

Martech

OCTOBER 7, 2024

Prompt: Do you care about site speed and conversion? Answer: Absolutely, site speed is a critical factor that directly impacts conversion rates. Research consistently shows that faster-loading websites lead to better user experiences, which in turn can significantly increase the likelihood of conversions.

Conversion 70

Conversion Objectives and Key Results User Experience Follow-up 70

Heinz Marketing

SEPTEMBER 24, 2024

Note: You will need LinkedIn Sales Navigator to get contact info from 6sense; 6sense serves up visitor info but not contact info. Conversica is an AI-driven assistant that engages leads through conversational emails. SDRs may forget to log calls or meetings, leading to incomplete records and missed follow-ups.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

ClickFunnels

MAY 1, 2025

Follow Up to Build Connection 9. When you know your buyer inside and out, your marketing becomes more personal, and your conversions go through the roof. This isn’t about hoping to get lucky; this is about showing up everywhere your audience is. Keep It Simple Complicated funnels are the enemy of conversions.

Growth 130

Growth Follow-up Start-ups Trust 130

SalesProInsider

MAY 23, 2025

During prospect conversations you, as a financial advisor, may find yourself feeling hurried to rush and quickly share all the value you bring, hoping it will click for your prospect. But heres the truth: The key to better conversions isnt moving fasterits slowing down. Thats where trust is built. Thats where decisions are made.

Conversion 62

Conversion Objectives and Key Results Trust Presentation 62

Veloxy

DECEMBER 9, 2024

You’ve invested in Salesforce , hoping to streamline your sales process, improve customer relationships, and more. Streamline your implementation to focus on what matters most to your sales process. Instead, include them in the process. Customize the interface to fit your sales process. Bureau of Labor Statistics.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Veloxy

JANUARY 7, 2025

We’ll explore the ins and outs of the sales cycle, identify key metrics for improvement, and provide actionable insights to enhance your sales process. Understanding the Sales Cycle In order to manage and refine your sales process, you need to understand the sales cycle. This outline helps you to visualize the whole process.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Salesforce

OCTOBER 14, 2024

With the technical sophistication that’s available now, the industry is rapidly evolving from assistive conversational automation to role-based automation that augments the workforce. Einstein Copilot was a generative AI-powered conversational assistant that derived its intelligence from a mechanism called Chain-of-Thought reasoning (CoT).

Engineering 128

Engineering Represent CRM Follow-up 128

Understanding the Sales Force

JANUARY 15, 2025

When he got older, we watched Christmas Vacation, Home Alone, Elf, School of Rock, and Grown Ups every year. Last week, I noticed that people are still using this archaic and overly simplistic sales qualifying process, and too many are still writing about the benefits of BANT (Acronym for Budget, Authority, Need, Timing).

Process 69

Process Sales Represent Consult 69

Search Engine Land

AUGUST 14, 2024

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy.

CRM 116

CRM Campaign Niche Negotiate 116

Martech

SEPTEMBER 11, 2024

The content we discovered fit into one of the following four categories. BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation. In interviews, the cynical side of me also picked up that perhaps prospects were requesting they end the conversation — but that might just be me.

B2B 137

B2B Campaign Represent Presentation 137

ClickFunnels

MAY 13, 2025

In just 3 hours, you can set up a funnel that turns clicks into customers—no technical skills required. While building an effective sales funnel may feel intimidating, ClickFunnels makes it easy to implement a series of conversions that will ultimately lead to sales. Finally, guide people through the sales process.

E-commerce 130

E-commerce Strategize Sales Lead generation 130

Martech

JULY 25, 2024

Each member may have up to 15 interactions with each vendor under evaluation. Think of conversations that happen internally at your company when you’re making decisions about a purchase. Many tools aren’t set up to target multiple buyers simultaneously, but that doesn’t mean you can’t set up some of this process manually.

B2B 135

B2B Legal CRM Lead generation 135

Martech

AUGUST 8, 2024

Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is still up in the air. Up to 67% of U.S. Processing.

Customer Relationship Management 129

Customer Relationship Management Campaign Relationship Management Lead generation 129

Veloxy

OCTOBER 22, 2024

Data-Driven Precision to the Sales Process AI completely changes the game. AI algorithms predict: Which leads are the hottest What they’re looking for The best way to approach them No more guessing games or following cold trails. Yes, it saves time, but it also adds precision to every step of the process.

Prospecting 130

Prospecting Technique Pipeline Sales 130

Martech

APRIL 3, 2025

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. Email: Business email address Sign me up!

Conversion 115

Conversion A/B testing Campaign Click Through Rate 115

PandaDoc

JUNE 2, 2025

In B2B sales, the best deals are won by sales reps who can challenge assumptions, reframe conversations, and bring unexpected insights to the table. They shape those needs by reframing perspectives, taking control of the sales process, challenging customers to look past outdated assumptions, and help buyers see problems in a new light.

Process 52

Process Objectives and Key Results Sales Angle 52

Heinz Marketing

AUGUST 9, 2024

Leverage AI for Data-Driven Insights AI excels at processing vast amounts of data quickly and accurately. This kind of personalization can significantly improve open rates and conversions. This automation frees up your team to focus on creative and strategic initiatives that require a human touch.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Partners in Excellence

JANUARY 2, 2025

We script every conversation, yet the customers we are engaging don’t have the same script. Attrition is up. Rather than scripting their conversations, what if we got them to think, “What do I want to accomplish in this conversation, what is the best way to do this? Customer engagement plummets.

Pipeline 127

Pipeline Government Education Conversion 127

RingDNA

MARCH 18, 2025

Conversation intelligence is the future of smarter selling—helping you close more deals, coach more effectively, and drive continuous improvement. Our conversation intelligence platform empowers sales teams to sell with confidence, turning every interaction into actionable insights. What is conversation intelligence?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Consider tracking the following engagement data points. Conversely, lower points should be given to leads outside your service area.

Cross-sell 127

Cross-sell Lead generation GTM Territory 127

Martech

JANUARY 8, 2025

The faster the sales process, the faster the revenue growth. Whether thats adding complexity to a simple process or frustrating customers with needless back and forth, friction is bad news for deal velocity. Marketing teams play a crucial role in optimizing tools, content and communication throughout the sales process.

CRM 128

CRM Follow-up Sales Prospecting 128

Martech

JANUARY 7, 2025

This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? Semantic SEO. Technical SEO. User intent matching. Authority and trust.

B2B 117

B2B Engineering Education Trust 117

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. When you combine natural language with the ability to process data — both structured and unstructured — the capabilities start to open up even further. Let’s dive into how we claim agency over AI agents.

Construction 125

Construction CRM Contact Follow-up 125

Sales Pop!

MAY 15, 2025

There are a lot of file conversion types that people need to perform these days, and it can be confusing to distinguish one from the other and what you need for particular purposes. Fortunately, there are also a lot of conversion programs out there, and information on carrying out conversions is plentiful.

Follow-up 130

Follow-up Conversion Start-ups Trust 130

Martech

AUGUST 19, 2024

Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. They also reveal shifts in market demand and highlight key topics in conversations with target accounts. It enables you to create personalized strategies that enhance lead conversion and foster customer loyalty.

B2B 122

B2B Objectives and Key Results Campaign Contact 122

Cerebral Selling

FEBRUARY 23, 2025

Why it works: It shifts the conversation from solutions to challenges. Most sales reps start with product or process-focused questions like What are you doing today? But the truth is customers dont wake up thinking about products or processes. Its problems and challenges that keep them up at night!

Customers 130

Customers Objection handling Strategize Drivers/motivators 130

Martech

JULY 12, 2024

states are following in Europe’s footsteps by enacting similar restrictions on data collection and usage. Since the California Consumer Privacy Act (CCPA) took effect in 2018, 15 states have established their own privacy regulations , with more expected to follow. Email: Business email address Sign up now Processing.

Campaign 118

Campaign Appointment Government Legal 118

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Then, follow up with a recording link and a quick survey to get feedback.

Appointment 125

Appointment Follow-up Contact Start-ups 125

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. The merging of roles will most likely follow the trajectory set by technology. For example, Lacy and John know the editorial and brand standards and ensure that they are followed.

Pipeline 128

Pipeline Follow-up Technology Technology 128

Martech

AUGUST 13, 2024

The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. Process performance measures. What type of data does your organization gather? Time tracking.

Objectives and Key Results 117

Objectives and Key Results Strategize Follow-up Technology 117

Martech

SEPTEMBER 9, 2024

Answer: Calculating customer acquisition cost (CAC) is a straightforward process that involves determining the total costs associated with acquiring new customers and dividing that by the number of customers acquired during a specific period. Google Analytics : This tool allows us to track website traffic and conversions.

Customers 116

Customers Commission Customer Relationship Management Retail 116

SaaStr

JANUARY 8, 2025

But at the start of its expansion play, Checkr’s enterprise motion failed, and sales cycles were slow, taking up to a year for $100k & up deals. That meant weekly business reviews, measuring it at each segment, the team level, the individual level, and looking at bookings to revenue conversion more closely.

Objectives and Key Results 117

Objectives and Key Results Growth Engineering Quota 117

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g.,

Customers 120

Customers A/B testing B2C Cross-sell 120

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. 25, 2024, with pricing starting at $2 per conversation, with discounts available to large users Salesforce also announced the Agentforce Partner Network at the launch.

Launch 131

Launch Represent Engineering CRM 131

Martech

AUGUST 26, 2024

Web analytics tool: A web analytics tool tracks and measures website traffic, user behavior, and conversion rates. It provides valuable insights into visitor demographics, engagement, and conversion paths. Email: Business email address Sign me up! Processing.

B2B 122

B2B Target audience/market Campaign Technology 122