Sales Hacker

MAY 28, 2024

Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase where she is responsible for differentiating the go to market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. How to create alignment and shared metrics between sales and marketing teams.

GTM 120

GTM Go To Market B2C B2B 120

Martech

JULY 15, 2024

PathFactory is a Canada-based content intelligence platform serving B2B go-to-market teams by building AI-powered content journeys based on real-time analysis of prospect behavior. Co-founded by Yoav Schwartz and Randy Frisch in 2012, Uberflip supports B2B marketers with content planning, curation, distribution and measurement. .”

B2B 109

B2B Launch Go To Market Start-ups 109

Martech

MARCH 26, 2025

They are using the events-first approach and having the webinar launch survey-based research. Turning messy survey data into an ongoing conversation might sound impossibleunless you have a spotlight event built around it. Keep the conversation logical, relevant, andabove allhuman. Email: Business email address Sign me up!

Launch 118

Launch Promote Campaign Trust 118

Sales Hacker

NOVEMBER 15, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Pocus – launched their AI Strategy tool to the general public. Product : HG Insights.

GTM 111

GTM Cold Call Strategic partnership Follow-up 111

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Either way, the foundation for success in Go-To-Market starts with the right team.

Go To Market 124

Go To Market Growth GTM Product 124

Martech

OCTOBER 3, 2024

The report, “The Impact of AI on Go-to-Market Strategies, Programs, and Investments,” can be found here. Lemma , a platform for emerging media, launched Lemma Infibid, a new system for publishers to sell ad space. However, smaller firms, with more limited resources, plan to concentrate more on process redesign.

Launch 70

Launch Technology Technology Campaign 70

Martech

JUNE 26, 2025

As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. Marketing should have stepped into a larger strategic role as revenue movements evolved. While automation enables volume, it cannot replace strategic design or nuanced messaging.

GTM 104

GTM Strategize Pipeline Engineering 104

Heinz Marketing

MAY 19, 2025

Go-to-market orchestration helps teams align strategy and execution by connecting planning, content, channels, and tools. It improves collaboration, reduces delays, and ensures marketing efforts are coordinated and measurable. For Marketing Operations Leaders What role does data play in marketing orchestration?

Go To Market 54

Go To Market GTM Objectives and Key Results Campaign 54

Sales Hacker

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Avarra – announced their launch and delivered a live demo at the GTMfund annual retreat.

GTM 113

GTM X-functional Pipeline Construction 113

SaaStr

APRIL 28, 2025

The Journey: From WiFi to IoT Fleet Management Sekar’s journey began unexpectedly when he joined Meraki (founded by MIT researchers Sanjit Biswas and John Bicket) to help them figure out marketing and sales “from first principles.” years later. Now well above $1.3B

Product 103

Product Transportation Growth Launch 103

Martech

APRIL 9, 2025

However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. Lead conversion. AI-powered marketing analysts Beyond prospecting, AI agents also act as strategic marketing analysts. My agents handle: ICP (ideal customer profile) building. Company research.

GTM 129

GTM Strategic planning Strategize B2B 129

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. Generic messaging kills conversion. Low conversion rates.

GTM 99

GTM Gambling Pipeline Strategize 99

SaaStr

APRIL 30, 2024

They’ll become more concerned about the quality of deals from sales to onboarding to launch. Kyle’s actively reworking their growth model based on new conversion rates and attainment and really trying to find the balance point. But the idea is how far can they take rep capacity this year?

Go To Market 117

Go To Market GTM X-functional Objectives and Key Results 117

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Martech

APRIL 17, 2025

Here is this weeks roundup of AI-powered martech news and releases: NLX released Touchpoint, a multimodal conversational interface. This product integrates chat, voice, images and video into a single AI-powered conversational experience for users. Sitecore, in collaboration with Microsoft, launched the Sitecore AI Innovation Lab.

E-commerce 108

E-commerce Launch Networking Referrals 108

Sales Hacker

APRIL 4, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Theyre redesigning their go-to-market architecture from the ground up to scale with systems, not just people. We work closely together to be able to provide the top go-to-market talent for companies on a non-retainer basis.

GTM 102

GTM X-functional Engineering Government 102

Heinz Marketing

APRIL 3, 2025

By Carly Bauer , Marketing Consultant at Heinz Marketing Every company has a go-to-market (GTM) strategy. Go-to-Market Orchestration. Product is launching features without enablement or input from the field. What Go-to-Market Orchestration Actually Looks Like Orchestration isnt just a buzzword.

GTM 73

GTM Go To Market Launch Pipeline 73

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. There are two things to do before starting this process. Get MarTech! In your inbox.

Launch 109

Launch Product GTM Education 109

Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . With over 700 companies competing in this highly saturated market, getting lost is easy. A go-to-market strategy framework is a blueprint for growth.

Go To Market 62

Go To Market GTM Launch Promote 62

SaaStr

JULY 5, 2023

Let’s find out the go-to-market models Divvy used to go from zero to a $2.5B To align the funnel and reduce waste and friction, Divvy would compensate each group, from marketing to customer support, one stage below where they were actually responsible in the funnel. How did they do it? The trick with this formula?

Go To Market 98

Go To Market GTM Quota Up-sell 98

Force Management

APRIL 3, 2025

When Patra, an insurance-tech provider, crossed the $100M in ARR benchmark, their leadership launched a partnership with Force Management to elevate their go-to-market approach with the goal of doubling their revenue.

GTM 133

GTM Launch B2B Growth 133

Hubspot

AUGUST 5, 2016

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. Pre-Launch.

Launch 78

Launch Product Pitch Go To Market 78

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. See how it works What is a go-to-market strategy? A go-to-market strategy is a step-by-step plan for introducing a new product to buyers.

Go To Market 72

Go To Market Objectives and Key Results GTM Price 72

ClickFunnels

AUGUST 8, 2021

A wide variety of proven page templates have been optimized for conversions. Native email marketing functionality with Platinum and TwoCommaClubX plans. The team behind Landingi launched their MVP in 2012 and then officially launched the company in 2013. …and so they launched ClickFunnels a year later.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Sales Hacker

MAY 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Lisa Horner (CMO) and Marcy Campbell (CRO) created a cross-functional framework: UCE brings together marketing, sales, customer success, and services. Launches temporary Stream Teams to tackle GTM priorities. MQLs S0s/S1s.

GTM 105

GTM Cross-sell Pipeline Launch 105

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

Sales Hacker

MAY 9, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Get specific – launch campaigns 2x faster beats transform workflows. Startup to watch Jeeva – just launched: your superhuman AI agent for top of funnel.

GTM 85

GTM Launch Represent Growth 85

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Heinz Marketing

JUNE 5, 2025

Awareness: Educational blog posts, industry trend reports Consideration: Case studies, comparison guides, ROI calculators Decision: Demos, customer references, pricing details How should sales and marketing measure success at different stages of the buyer’s journey? Marketing should stay involved from the first touch to the end.

B2B 62

B2B Pipeline Campaign Sales 62

The 5% Institute

MAY 26, 2023

In today’s competitive business landscape, having effective go-to-market strategies is crucial for organizations aiming to maximize their success. By carefully planning and executing their entry into the market, businesses can gain a competitive edge, capture the attention of their target audience, and achieve sustainable growth.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

Salesforce

APRIL 2, 2025

Discover how to make product-led sales a part of your go-to-market strategy. Product-led sales is a sales strategy where users experience and engage with a product first often through a free trial or freemium model before sales teams leverage usage data to drive conversions and expansions. Why are product-led sales important?

Product 86

Product Territory Sales Price 86

Martech

APRIL 3, 2025

Our over-reliance on short-term performance marketing has led us into the doom loop a cycle in which brands keep investing in whats immediately measurable while starving brand-building marketing activity. Its how we go to market with better strategies to begin with. To break the cycle, we need to change the conversation.

Campaign 89

Campaign Drivers/motivators Growth Finance 89

Highspot

OCTOBER 17, 2023

Highspot Copilot injects powerful and easy-to-use generative AI capabilities into our unified platform, which, when combined with new analytical depth on leading indicators of success, empowers enablement teams to turn go-to-market strategy into revenue outcomes.”

Launch 64

Launch Government Sales Strategize 64

Sales Hacker

MAY 16, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The market also took notice. Its a bet and a signal that go-to-market isnt just a function, its the system every company needs to win. Go-to-market becomes your edge. ZoomInfo shares jumped 7.4%

GTM 69

GTM Represent Legal Go To Market 69

SaaStr

DECEMBER 4, 2024

Akshay Sharma, Head of Pricing and Monetization at Miro explained: “As you change the green side, your product, your features, go to market, your marketing, budget discounts, you have to change the pricing side appropriately so that you can achieve the goals you want.” ” So, How Should You Price?

Price 111

Price Growth Objectives and Key Results Cross-sell 111

Sales Hacker

OCTOBER 18, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. This was central to every conversation and session at the conference. Link to slides.

GTM 102

GTM E-commerce Real Estate Networking 102