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Building Better Humans

Partners in Excellence

While we may see organizations that require no human beings, AI doesn’t see any intrinsic value in dealing with itself. The intrinsic value is all about the people it serves. The most interesting conversations/reading I have about AI are with some of the real leaders in AI research is about human beings.

Intrinsic 127
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Why Your Next Lead Is No Better Than the Last

Iannarino

The evidence shows that it is a good practice to respond to a lead in something less than an hour, but there is no evidence that today’s Glenn Ross leads are intrinsically better than yesterday’s Glenn Ross leads. Why You Want to Believe a New Lead Is Better.

Intrinsic 343
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The Problem with Problems and Pain

Iannarino

Instead, we stick with a linear sales process intrinsically at odds with what would benefit our clients now. Much of that energy is spent on conflict-heavy conversations that we are neither part of nor privy to, even though our initiative prompted the conflict. Same old bad sales conversations. Limited Emotional Energy.

Intrinsic 321
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Everything I Know About Gap Selling: What It Is And How To Make It Work For Your Sales Strategy [+ Examples]

Hubspot

In his book, he explores how gap selling has the potential to: Generate more leads Increase customer conversion rates Minimize sales cycles Maximize the average deal size Despite what you might be thinking, gap selling doesnt involve a whole lot of strong-arming prospects or dazzling them with fancy features to achieve these results.

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Google Ads lets you create campaigns using conversational AI

Search Engine Land

Using Google AI, a new interface will help users set up campaigns directly within the online editor in a conversational format, Google announced today at Google Marketing Live 2023. Advertisers across the board should be celebrating this news due to the intrinsically cooperative experience it brings to the campaign creation process.

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How customer-centric marketing fuels long-term success

Martech

Just as we create content specific to top-of-funnel prospects and different, more in-depth content for bottom-of-funnel leads, our post-conversion customers should receive communications that meet their unique needs. Leveraging consumer relationships CLV is intrinsically linked to brand advocacy.

Customers 124
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Tennis & Selling - What Do Your Top-Ranked Players Need?

Anthony Cole Training

I dont remember much of our conversation except for the parting comments - Good luck, have fun, and lets not forget that its old man tennis.. To be truly effective, you must have a bias towards coaching  in other words, you must have an intrinsic motivation to help others succeed. We started chatting.

Sell 203