Salesforce

AUGUST 15, 2024

And there’s a tool for almost everything you can think of — from project management and productivity to data analytics and accounting. And there’s a tool for almost everything you can think of — from project management and productivity to data analytics and accounting. Automation is one key advantage of AI-powered tools.

Product 89

Product E-commerce CRM A/B testing 89

SaaStr

MARCH 6, 2025

The Top 10 Product Leadership Lessons from Plaid’s and Brex’s Presidents Product leaders often ask me what it takes to build successful products in the age of AI, especially in fintech where the stakes are incredibly high.

Product 90

Product Finance Trust User Experience 90

SaaStr

NOVEMBER 20, 2024

At this year’s SaaStr AI Summit, GitHub CRO Elizabeth Pemmerl shared how to bring AI products to market at scale successfully. With 90% of the Fortune 100 on GitHub and 40% of its $2B revenue coming from AI products, these real-world examples will also help you launch an AI-powered product at scale.

Product 105

Product GTM Legal Launch 105

Salesforce

APRIL 2, 2025

And when the samples are so good that you decide without prompting to buy the product on the spot? That’s a classic example of product-led sales (PLS). Samples of donuts, pizza, or almond croissants don’t require a lengthy explanation or complicated product demonstration. Why are product-led sales important?

Product 86

Product Territory Sales Price 86

Sales Pop!

NOVEMBER 8, 2024

According to a study by McKinsey, businesses that use AI to streamline sales processes report a 40% increase in productivity. This data-driven personalization leads to more relevant and targeted sales pitches, increasing the likelihood of conversions.

Sales 246

Sales Technology Technology Conversion 246

Sales Pop!

NOVEMBER 13, 2024

Strategies to Align Sales and Marketing Organizations can bridge the gap between sales and marketing by implementing these strategies: Align Objectives on Shared Goals : Set common goals focused on customer acquisition costs, conversion rates, and lifetime customer value to unite both teams.

Sales 264

Sales Growth Lead generation CRM 264

SaaStr

APRIL 29, 2025

Our AI has now handled 139,156 conversations for us. Now we can do 139,156 conversations a month with AI. Our AI is Now Making Product Recommendations. Before AI, we maybe could respond to a handful of email-based issues, and a few chats. And we could not provide any direct 1-on-1 advice. And most of them are epicly good.

Conversion 94

Conversion Pitch Growth Product 94

SalesProInsider

MAY 23, 2025

During prospect conversations you, as a financial advisor, may find yourself feeling hurried to rush and quickly share all the value you bring, hoping it will click for your prospect. But heres the truth: The key to better conversions isnt moving fasterits slowing down. Avoid check-the-box conversations. And flex real-time!

Conversion 62

Conversion Objectives and Key Results Trust Presentation 62

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

B2B 126

B2B Non-Profits CTR Click Through Rate 126

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. While important, improving conversion rates involves more than just landing pages.

A/B testing 96

A/B testing UX Campaign Conversion 96

Martech

JANUARY 10, 2025

Salesforce Agentforce is used to create AI agents that can boost productivity by assisting with a range of routine tasks. Using natural language, customers get product recommendations from agents and check out conversationally. Assistance for marketers in creating and optimizing loyalty promotions with conversational prompts.

Retail 127

Retail Launch Appointment Promote 127

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Strategize 129

Strategize User Experience High impact Construction 129

Martech

SEPTEMBER 30, 2024

Executives, leaders and doers should ask themselves a few key questions: What happens when your competitors can produce content with a threefold productivity improvement? And doesn’t this also affect SEO and conversion rates? Better conversion rates across personas, segments, channels, industries and products.

Engineering 139

Engineering Management Consulting Start-ups Conversion 139

Force Management

OCTOBER 10, 2024

Listen to the full podcast conversation here. Today, we're sharing the top leadership tactics that Kaplan and McMahon have seen make a successful SKO that drives productivity, revenue and valuation. Keep reading for four things that all the best SKOs do.

Conversion 158

Conversion Product Sales 158

Martech

AUGUST 12, 2024

How it helps you This update allows marketers to engage in live, two-way conversations with customers, transforming SMS into a powerful relationship-building tool. It is not designed for 1-to-1 sales or customer support conversations.

CRM 122

CRM Pipeline Contact Conversion 122

Search Engine Land

SEPTEMBER 20, 2024

Ultimately, both are focused on increasing conversions from Google and other search engines, so it makes sense to bring these teams together for greater success. While clicks are often a key performance indicator (KPI), they hold little value if they don’t lead to conversions. Set budgets to 10-20% of your total Google budget.

CTR 108

CTR UX Campaign Education 108

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? cart abandonment, product views) to re-engage customers at critical moments in their journey.

Customers 114

Customers A/B testing B2C Cross-sell 114

Martech

AUGUST 15, 2024

As observed here last week, products mentioning AI are significantly less popular with consumers than the same products when they don’t mention it. It finds patterns of behavior and uses contextual data from primary and secondary data to create AI avatars that can have open-ended conversations mimicking real consumer interactions.

Commission 126

Commission Engineering Launch Conversion 126

Heinz Marketing

AUGUST 9, 2024

Example: AI can help identify which products a customer is most likely to buy based on their browsing history and past purchases. For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Heinz Marketing

SEPTEMBER 24, 2024

6sense uses AI to surface prospects most likely to be in-market for your product by monitoring buyer intent signals such as web searches, content engagement, and company behavior. Conversica is an AI-driven assistant that engages leads through conversational emails. AI Solution : Platforms like Outreach.io

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Martech

AUGUST 19, 2024

Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. An ICP acts as the company counterpart to an individual buyer persona, outlining the characteristics that define the organization most suited for your products or services.

B2B 117

B2B Objectives and Key Results Campaign Contact 117

Martech

OCTOBER 22, 2024

Email interaction Opening emails is valuable, but actions like clicking through to your site or engaging with a product demo indicate stronger intent. In the same way, those with job titles that are relevant to your product offering should be prioritized. Conversely, lower points should be given to leads outside your service area.

Cross-sell 122

Cross-sell Lead generation GTM Territory 122

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing provides content that educates and equips teams with key talking points to drive client conversations.

Growth 121

Growth Entertainment Sports Strategize 121

SaaStr

JANUARY 8, 2025

As Checkr follows usage-based pricing, it’s a transactional business that needs to be managed differently than a typical subscription SaaS model since they only earn revenue when the customer is using the product. Some key findings included: Bookings to revenue conversion rates were significantly below target.

Objectives and Key Results 119

Objectives and Key Results Growth Engineering Quota 119

Martech

AUGUST 28, 2024

The aim is to replace manual gathering of disparate information with customizable visualizations in a generative AI-powered interface (think natural language prompts and conversations). The conversational interface allows users to question details across campaigns. The expectation is that brief creation will be considerably faster.

Campaign 119

Campaign Territory Conversion Presentation 119

Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? This includes conversational headings like The best software to protect businesses from ransomware attacks. where a similar Google query might be ransomware attack protection for businesses).

B2B 112

B2B Engineering Education Trust 112

Martech

JULY 10, 2024

During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Sentiment analysis of conversations with PIA. This is where AI dramatically differs from social media and why it becomes much more complicated to determine success metrics.

Clients 130

Clients Strategize Launch Technology 130

Cerebral Selling

FEBRUARY 23, 2025

product-centric) messaging. Why it works: It shifts the conversation from solutions to challenges. Why it works: It shifts the conversation from solutions to challenges. Most sales reps start with product or process-focused questions like What are you doing today? What Problem Are You Trying to Solve?

Customers 130

Customers Objection handling Strategize Negotiate 130

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. This is a good thing.

B2B 135

B2B X-functional Cross-sell B2C 135

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Buyer, which helps B2B customers find products, make purchases and track orders. Personal Shopper , which recommends products and helps with search.

Launch 126

Launch Represent Engineering CRM 126

Martech

SEPTEMBER 13, 2024

Conversely, if you’re sending one per day, make sure your content is super relevant each time. It’s a give-and-take: you provide the customer with regular tips and information about your product and service. This is crucial as prices might change, subject lines might seem out of date, and some products might not be available.

A/B testing 135

A/B testing Strategic planning Campaign Strategize 135

Martech

OCTOBER 24, 2024

Or what about Brainfish to help users self-learn about your product at scale in a contextual way? Automating repetitive tasks boosts productivity and reduces costs. Personalization, powered by genAI, allows marketers to create tailored interactions that increase conversions, customer loyalty and revenue. Scalability.

Niche 126

Niche Pipeline Growth CRM 126

Sales Gravy

OCTOBER 22, 2024

Your first conversation should not be a pitch but rather meaningful engagement with others' content, showing genuine interest and adding value. – The Importance of OutBound Conference: OutBound is a key event for sales professionals, offering insights into improving pipeline productivity and performance.

Pitch 96

Pitch Networking Trust Pipeline 96

Search Engine Land

AUGUST 14, 2024

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. Among the advantages of a well-oiled AI setup are: Improved productivity. I love the challenge of learning something new. Lower risk of error.

CRM 116

CRM Campaign Niche Negotiate 116

Martech

AUGUST 20, 2024

for five years, has deep knowledge of the company’s customers through trade show conversations, small business marketing classes and her work experience. Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement.

Consult 130

Consult Technology Technology Represent 130

Salesforce

OCTOBER 14, 2024

With the technical sophistication that’s available now, the industry is rapidly evolving from assistive conversational automation to role-based automation that augments the workforce. Einstein Copilot was a generative AI-powered conversational assistant that derived its intelligence from a mechanism called Chain-of-Thought reasoning (CoT).

Engineering 128

Engineering Represent CRM Follow-up 128