Partners in Excellence

MAY 27, 2015

We’re in love with our products. At the drop of a hat, we will wax on endlessly about features, functions, feeds, speeds, and, of course, price. We get all hot and lathered about the product and want to get our prospects and customers hot and lathered about our products. But here’s where we struggle.

Product 90

Product X-functional Price Engineering 90

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

X-functional 114

X-functional Customer Relationship Management CRM Relationship Management 114

SaaStr

FEBRUARY 2, 2022

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. The optics, however, proved dramatically different when we went to monetize our free product. Plan accordingly.

Growth 87

Growth Product GTM X-functional 87

Search Engine Land

FEBRUARY 7, 2024

This article discusses what you need to know about value-based bidding, how it differs from “Maximize conversions,” and two approaches to implement VBB for your Google Ads account. Value-based bidding enables you to prioritize conversions differently based on their value to your business. What is value-based bidding? Watching a video.

X-functional 115

X-functional Non-Profits Objectives and Key Results Profit margin 115

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

Search Engine Land

DECEMBER 28, 2023

However, it was confirmed that Vidhya Srinivasan, who previously led product and engineering for ads, will take over leadership of the Ads team reporting to Google Senior Vice President Prabhakar Raghavan. New GA4 fractional, cross-channel web conversions feature on April 18. antitrust and consumer protection laws in June.

Retail 123

Retail X-functional Launch Non-Profits 123

ClickFunnels

AUGUST 8, 2021

A lead is a potential customer who has: Expressed an interest in your product or service. Alternatively, a lead can be someone who has not given you their contact information but has expressed an interest in your product or service once you reached out to them. The Two Comma Club X plan that costs $2,497/month.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. From the moment you identify a capability gap in your platforms, reach out to your cross-functional partners. Do you have a forum to get support from X. IT/engineering.

X-functional 89

X-functional Angle Government Education 89

Sales Hacker

MARCH 12, 2019

Or maybe this: | “A great product demo sells your story, not your features.”. When you finish reading this, you will know: Why storytelling is so effective in product demos. How to use the 7-sentence story structure to turn any product demo into a story. Why Storytelling is So Effective in Product Demos.

Product 78

Product Sell Pitch X-functional 78

ConversionXL

JULY 20, 2019

Are you promoting the right products to the right people at the right time? It’s not about batching and blasting or promoting as many products as you can cram into one email. Once you perfect your ecommerce email marketing strategy, conversions will soar. Are you getting real results or simply opens and clicks ?

Conversion 90

Conversion Promote X-functional Start-ups 90

The 5% Institute

OCTOBER 26, 2021

Coaching For Sales Performance – 5 x Important Reasons. By training your team in the right way to conduct their coaching for sales performance conversations, handling objections and asking for the sale , you’ll reap the rewards again and again. Our products and services are purely vehicles to help get them to their desired outcomes.

X-functional 145

X-functional Sales Clients Closing 145

Search Engine Land

SEPTEMBER 1, 2023

The development team is often a department grab from product or IT, and they end up with task overload. Step 1: Establish product-market fit and viability of SEO strategy I want to start with reviewing product-market fit because this gives you ammunition for ensuring that you’ll get a budget for SEO in the first place.

CTR 131

CTR X-functional Profit margin Contract 131

Sales Hacker

SEPTEMBER 22, 2023

Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1. Set the right product limitations for your free account. To improve freemium conversion rates, it’s essential to set appropriate product limitations for free accounts.

GTM 89

GTM X-functional Inside sales User Experience 89

PandaDoc

MAY 8, 2023

Customer support is an essential aspect of any customer experience, and research bares this out: 68% of customers will pay more for products and services from companies with a strong record of good customer service. This can include canned scripts and email templates for fast response, as well as standard workflows for better productivity.

Service 52

Service Product Customers E-commerce 52

ConversionXL

OCTOBER 13, 2015

How “sticky” is your product for new users? Customers that converted in the last year that signed-up after only x touches. Customers that converted in the last year that achieved first value delivered in under x days. Customers that converted in the last year that had a sales cycle of less than x weeks. click to tweet!

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

ClickFunnels

JULY 22, 2021

I made $X in Y amount of time”, “I lost X kilograms in Y amount of time” , etc.). One of the most important concepts in copywriting is the distinction between features and benefits: A feature is a quality or a function of a product (e.g. A benefit is a value that the customer will derive from that product (e.g.

X-functional 246

X-functional Gaming Pitch Government 246

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. The journey covers three stages.

B2B 86

B2B GTM Objectives and Key Results X-functional 86

ConversionXL

MARCH 28, 2019

A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. If you’ve chosen—or are thinking about choosing—Product Hunt as your platform, here are the steps to improve your chances of success.

Campaign 127

Campaign Product Launch Referrals 127

Search Engine Land

OCTOBER 10, 2023

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). GDP trajectory.

Objectives and Key Results 108

Objectives and Key Results X-functional Intrinsic Construction 108

ConversionXL

JANUARY 24, 2017

Similarly, conversion optimization moves quickly. As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ).

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. Longer Sales Cycles and Micro-Conversions.

B2B 110

B2B Conversion B2C SQL 110

Sales Hacker

JANUARY 12, 2021

Productivity: The growth pillar you should always manage [14:41]. Enabling productivity with new technology [20:10]. Sam Jacobs: This week on the show, we had a great conversation with Mark Levinson, the global vice president of revenue operations for Bazaarvoice. The role of the CRO [9:31]. Sam’s Corner [30:46]. Remote work?

Product 59

Product X-functional Retail Technology 59

Martech

JUNE 6, 2023

Marketers and martech professionals have the option to buy one product or a full platform suite. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. Often, those newly acquired products still need to be worked into the overall ecosystem.

X-functional 109

X-functional Cross-sell Contract Up-sell 109

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

X-functional 67

X-functional Referrals Sales Follow-up 67

The 5% Institute

AUGUST 5, 2021

Put simply; value messaging is the way in which your potential clients see your product or service, after you’ve described how it’ll help them achieve their individual wants and needs. That is – how are you positioning your product, service, and of course yourself fin their mind? Read on to learn how. What Is Value Messaging?

X-functional 145

X-functional Presentation Clients Closing 145

ConversionXL

FEBRUARY 28, 2017

Think you’re sitting on the next big idea for a product or a product feature? So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? Does clicking the key functionality do anything? Does the UI open? via SlideShare). Validate, learn, iterate.”

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Search Engine Land

OCTOBER 2, 2023

This statistic is shocking, especially when you think about Gartner’s analysis that digital products fully compliant with the Web Content Accessibility Guidelines (WCAG) Level 2 will outperform their competitors by a factor of 50. Keyboard navigation Keyboard navigation aims to ensure all page functionality is accessible via the keyboard.

X-functional 132

X-functional Engineering Angle User Experience 132

SaaStr

NOVEMBER 21, 2023

An AI-driven virtual agent eliminates that with a roundtrip conversation in a humanizing way. Back in the day, AI was “Press 1 for x. Press 2 for x. So, how do you train and onboard new employees and make them productive? Press 0 to speak to an operator.” Everyone pressed zero because no one wanted to talk to a robot.

X-functional 85

X-functional UX User Experience Gaming 85

ConversionXL

MARCH 24, 2016

When you’re doing conversion optimization , one of the hardest parts is finding opportunity areas to optimize. Now, you don’t know why – there’s no causal link between searching and conversion. The nerds at Airbnb explained it as follows: “The outside world often has a much larger effect on metrics than product changes do.

Conversion 77

Conversion A/B testing X-functional Technique 77

Hubspot

SEPTEMBER 5, 2018

To increase conversion rates on your ecommerce website, no part of the user journey can be overlooked. But building a user path that successfully balances an enjoyable shopping experience with a clear path to conversion is easier said than done. Clear Purchase CTAs.

Conversion 78

Conversion X-functional Angle Click Through Rate 78

Search Engine Land

FEBRUARY 24, 2023

pic.twitter.com/4i1sEWs5iZ — AI Breakfast (@AiBreakfast) February 14, 2023 I won’t pretend to know which SEO and digital marketing functions ChatGPT and AI software will and won’t replace. ” This isn’t an impossible term competition-wise, though it is likely not feasible for my brand new site any time soon.

X-functional 104

X-functional Niche Start-ups Engineering 104

ConversionXL

JULY 28, 2020

In other words: Behavior = motivation x ability x prompt. Paternalism : Attempts to guide people to perform a specific action, behave a certain way, or choose a product in line with their own good. Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. Product badges.

X-functional 163

X-functional Drivers/motivators Retail Price 163

SaaStr

APRIL 30, 2024

2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. Every function gets a stack rank.

Go To Market 97

Go To Market GTM X-functional Objectives and Key Results 97

Martech

MAY 4, 2022

Below is the transcript of our conversation. It’s easier to get that buy-in based on being able to show them we are at X, if we do Y and Z we can reach this place in this timeline. I also enjoy the fact that I still get to collaborate and work cross-functionally. How did you come to be in marketing?

X-functional 103

X-functional Cross-sell Entertainment Consult 103

ConversionXL

NOVEMBER 11, 2015

Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. To navigate the list, you can filter out tools based on function as well as for which size company it works best. It opens the door for detailed analysis.

Conversion 124

Conversion A/B testing UX Consult 124

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. Train and support marketing staff on using marketing technology products. Research and recommend new marketing technology products. Operate marketing technology products as an administrator.

X-functional 83

X-functional Objectives and Key Results Technology Technology 83

The 5% Institute

MARCH 30, 2021

One of the most important functions in business, is to build an effective sales team that you can rely on to sell your products and services. Sales Professionals involved in outside sales can be found at events, conferences, trade shows and product or service demonstrations. It allows you to control the process and conversation.

Outside Sales 145

Outside Sales X-functional Inside sales Sales 145