ConversionXL

MARCH 13, 2019

If you’re a B2B ecommerce shop that sells… inexpensive products; in small quantities; exclusively to B2B buyers; The best B2 C ecommerce sites are equally good examples for your B2 B ecommerce site. B2B ecommerce: 2 key differences of B2B buyers. B2B buyers from Gen X expected phone calls and handholding. So what changes?

B2B 130

B2B B2C Retail X-functional 130

PandaDoc

OCTOBER 3, 2023

Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. As you can see, this deeper understanding allows you to craft strategies that result in higher sales numbers with less effort. Predict lead conversion probabilities based on historical data.

Process 52

Process Objectives and Key Results X-functional Sales 52

The 5% Institute

DECEMBER 17, 2019

You may have spent years learning your engineering craft; building up your technical prowess and learning how to do things in a functional and systematic way. You may be thinking you’ve been asked to come in, and demonstrate your product or solution – what could possibly go wrong? Engineer To Sales – Avoid Purely Logical Conversations.

Engineering 98

Engineering Commission X-functional Objectives and Key Results 98

SalesHandy

MARCH 21, 2023

You can also personalize your offerings in accordance with their pain points and the solutions your product/service can offer. Talk about benefits (instead of features) We don’t like it when a salesman keeps talking about features and how good a product is. Product/Service}} can help in {{Benefits}}.

Closing 98

Closing X-functional Sales Follow-up 98

Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Introducing a new product/service that requires different sales skills. Increasing your total sales results. Some functions (e.g.

B2B 79

B2B X-functional Cold Call SQL 79

PandaDoc

OCTOBER 13, 2022

Any sales rep can drag and drop stages and figure out how to optimize the sales pipeline for a specific segment, product type, or scenario. A weakness that we’ve identified through our conversations with sales reps is that homegrown apps lack good project management tooling. Lead generation X ? Social media integration X ?

X-functional 52

X-functional Territory CRM Lead generation 52

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. TikTok research into user behavior shows that 37% of users discover a product and immediately want to buy it. Her first video about starting a business got 15K views, which resulted in 10 orders. via TikTok ]. Noble Leather Co.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

SEPTEMBER 9, 2016

Plus, the Internet is full of “How We Increased Conversions by 1,000% with 1 Simple Change” style articles. Understanding those flaws and their implications is key to designing better, smarter A/B test variations. Through qualitative and quantitative conversion research, you’ve found some issues with your site.

A/B testing 59

A/B testing UX Objectives and Key Results X-functional 59

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. It Starts with the Product. It should go without saying that growth starts with the product.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

ConversionXL

AUGUST 31, 2017

If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty is a reasonably priced and simple to use tool that serves as a good starting point for companies just starting in conversion optimization. Now, the problem is choosing the right one.

A/B testing 129

A/B testing E-commerce X-functional UX 129

Search Engine Land

FEBRUARY 7, 2024

This article discusses what you need to know about value-based bidding, how it differs from “Maximize conversions,” and two approaches to implement VBB for your Google Ads account. Value-based bidding enables you to prioritize conversions differently based on their value to your business. What is value-based bidding? Watching a video.

X-functional 112

X-functional Non-Profits Objectives and Key Results Profit margin 112

Hubspot

FEBRUARY 21, 2020

A mentor can listen to the tape and offer objective advice. In sales, every minute counts, so increasing efficiency or shaving even a few moments off a task is key to your salespeople feeling like they have the support and tools necessary to perform. Most CRMs come equipped with dashboard functionality. Call didn’t go well?

X-functional 95

X-functional Quota Objectives and Key Results Drivers/motivators 95

Hubspot

AUGUST 8, 2019

To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). It’s equal to Maximum Bid x Quality Score.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

Hubspot

APRIL 13, 2012

Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook. Whether a new product or add-on is enticing. many marketers draw a blank.

X-functional 68

X-functional Objectives and Key Results Government A/B testing 68

ConversionXL

FEBRUARY 26, 2014

Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website. We use targeting in a similar way to shape our terms to boost their conversion potential. Exercise: image source.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth.

B2B 90

B2B GTM Objectives and Key Results X-functional 90

Martech

NOVEMBER 15, 2023

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. As a result, when it comes time to reduce expenses, marketing becomes the obvious place to start. NPS scores and key cohort analyses can be key indicators of engagement, retention and satisfaction.

X-functional 93

X-functional Objectives and Key Results Technology Technology 93

Sales Hacker

SEPTEMBER 29, 2020

They sell that product to general councils, operations teams, and deal desks. Keys to success when scaling a company [10:56]. They sell that product to general councils, operations teams, and deal desks. He founded LinkSquares with the goal of building great products to improve how businesses operate. We’re on iTunes.

Contract 107

Contract X-functional Objectives and Key Results Legal 107

SaaStr

AUGUST 7, 2020

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. Are these really product companies? Matt Garratt: Let’s move on to the initial product.

Price 59

Price Retail X-functional Healthcare 59

ConversionXL

JUNE 16, 2015

Is X actually influencing Y, or is it a mere correlation? And above all, it is truly an honor to be among the practitioners of like passion who is passionately believing in conversion, AB testing and site optimization. It touches product owners, touches UI, developers, QA, you name it. We’re asking a lot of questions.

Objectives and Key Results 102

Objectives and Key Results Launch Drivers/motivators Gate keeper 102

Hubspot

JUNE 13, 2018

SPIN Objection-Handling Techniques. Great reps focus on preventing, not handling, objections. Reps must determine their call objectives in advance. Explicit needs are specific features or functions. Features and benefits are the most common ways to pitch a product to the buyer. Preventing Objections.

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

SaaStr

JUNE 21, 2019

You know, you spent a lot of time in product marketing divisions, running product marketing teams. Sara Varni: Yeah, I mean I think people at points… I’ve seen people struggle in product marketing where they’re overengineering what the research and what the framework of the messaging behind a product should be.

Start-ups 57

Start-ups X-functional Drivers/motivators Up-sell 57

ConversionXL

JULY 29, 2020

Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle.

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

ConversionXL

NOVEMBER 23, 2015

And on-page surveys can be crucial to deriving insights for conversion optimization. In conversion research, the big goal is still the same with the two types. moves the mouse cursor next to the browser window closing X). Identify demand for new products or improvements to existing products. How actionable?

Conversion 72

Conversion Objectives and Key Results X-functional Follow-up 72

SalesHandy

JUNE 29, 2021

Selling products or services to businesses and professionals can be tough. Most businesses are built and operated differently, which means each of them will have unique challenges to solve and corresponding needs from your product. B2B(Short for Business to Business) sales is a function of B2B product sales(i.e.

B2B 98

B2B Cross-sell X-functional Follow-up 98

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than the CEO running around telling the engineers exactly what to build, you now have product managers. So, the first insight is that there’s two key systems in a startup.

Finance 111

Finance X-functional Launch Objectives and Key Results 111

SalesHandy

SEPTEMBER 17, 2020

A sales prospecting email is sent to a potential customer by sales reps with an introduction about their product and solution to the prospect’s problem. The email’s objective is to educate the prospect with essential benefits and nurture them for purchasing your product or services. Sales Prospecting email templates.

Prospecting 93

Prospecting Objectives and Key Results Sales X-functional 93

SaaStr

JUNE 14, 2019

SaaS companies face sustained headwinds in the attracting, cultivating, driving productivity, and retaining talent. Namely CEO Elisa Steele shares practical advice on how to win three key Talentshare battles, which are essential to winning the Marketshare war. This podcast is an excerpt of Elisa’s session at SaaStr Annual 2019.

Strategize 58

Strategize Quota Non-Profits Price 58

ConversionXL

AUGUST 15, 2014

With product pages, it’s often way too easy to lose sight that the goal is to actually persuade people , and instead, at least from what I can tell on 99% of the eCommerce sites I see, the pages are treated with a very clinical approach. Here’s the product sir, I sure do hope you buy it.”. Deconstructing Nike.com’s Product Page.

Product 98

Product X-functional User Experience Angle 98

Sales Hacker

MARCH 2, 2020

I’ve pulled together the top 97 books from a range of sales disciplines to give you the information you need to stay relevant, lead conversations, understand the trends — and of course, improve your game. Difficult Conversations. Productivity. So what are the best sales books for helping you reach peak performance? Thinkertoys.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

SaaStr

APRIL 30, 2024

2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. A key takeaway here: Stay focused for longer to nail your economics.

Go To Market 101

Go To Market GTM X-functional Objectives and Key Results 101

ConversionXL

JANUARY 14, 2016

Conversion optimization for mobile apps is getting more sophisticated. At first, click through rate was key. Then we became more performance-oriented and measured click to install conversion rate. App engagement, or rather lack of app engagement, is becoming the key challenge for app marketers. Image Source.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

PandaDoc

FEBRUARY 27, 2023

They help give a lasting impression of the company and the product it’s offering to drive the decision-making process. Closing questions in sales are important because they keep a prospect moving toward a sales conversion. Open-ended questions give the salesperson one last chance to address any pain points or objections.

Closing 52

Closing Contract Technique Objectives and Key Results 52

Hubspot

OCTOBER 1, 2021

As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. AI is becoming a key part of CRM systems. As CRMs continue on their trend of becoming cheaper, simpler to implement, and easier to use, these objections are becoming increasingly irrelevant.

CRM 83

CRM Objectives and Key Results X-functional Pipeline 83

PandaDoc

MARCH 7, 2023

An effective sales workflow helps improve your conversion rates, shorten the sales cycle , and increase total revenue from sales. The result is an improved customer experience overall. Win rates and conversion percentages can be extrapolated for every bridge or step in the sales workflow.

Process 52

Process Objectives and Key Results Pitch Legal 52

ConversionXL

APRIL 25, 2016

Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. Key performance indicators (KPIs).

X-functional 88

X-functional GTM UX Objectives and Key Results 88