ConversionXL

MAY 2, 2019

Two percent is the average conversion rate for ecommerce sites. While every site is different—and you’ll benefit far more by focusing on your conversion rate—that’s where most sites are today. But what if a 2% conversion rate isn’t enough to stay profitable? How do you improve conversions for past visitors?

Conversion 133

Conversion UX Real Estate Non-Profits 133

Martech

DECEMBER 19, 2024

Using neuroscience-backed principles like decision fatigue, loss aversion and the psychology of color, you can guide users toward conversion. The psychology of color Color influences how users perceive and respond to CTAs. Green represents progress and positivity, making it effective for actions like Next step or Complete.

A/B testing 126

A/B testing Drivers/motivators CTR Click Through Rate 126

ConversionXL

NOVEMBER 9, 2015

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

Conversion 112

Conversion UX CTR User Experience 112

ConversionXL

FEBRUARY 12, 2015

If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers. You can’t be a good optimizer if you’re not skilled in the art and science of conversion optimization. Conversion optimizers should have no dogmas.

Conversion 122

Conversion UX A/B testing Clients 122

Sales Pop!

JUNE 2, 2023

It can increase user experience and boost engagement since these images are easily shareable. Helps With Conversion Relevant images help with conversion by highlighting the most important parts of your website’s content. You can increase conversion with a carefully curated image in different ways.

User Experience 212

User Experience Engineering UX Conversion 212

Martech

FEBRUARY 20, 2025

Not exactly a representative group. It reviews content performance, SEO, social media user experience to produce a report with over 500 data points that highlights strengths and suggests improvements. However, although the numbers arent reliable per se , the sentiment jibes with what Ive been hearing.

Launch 94

Launch B2C Technology Technology 94

Salesforce

MAY 20, 2025

Traditional benchmarks largely focus on general conversational abilities or narrow tool-use scenarios, leaving a gap in assessing AI performance in complex, domain-specific workflows. Why enterprise benchmarks matter Most existing conversational AI benchmarks evaluate general knowledge or simple instruction following.

E-commerce 69

E-commerce Healthcare X-functional Appointment 69

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. A bit of a side note here: recommender system jargon calls user ratings, comments, etc.,

UX 115

UX Technique Conversion Product 115

Martech

MARCH 10, 2025

With the rise of genAI search channels, users are searching more conversationally and intuitively, forcing brands to rethink their approach to content optimization and engagement. What is conversational search? Conversational search is how AI-powered search engines generate responses and interact with users naturally.

Engineering 108

Engineering User Experience Represent Trust 108

Hubspot

AUGUST 28, 2015

With tons of cool icons out there you can also get creative with your bullet and help the reader further with images that represent your point. of Harrington Movers, a New Jersey and New York City moving company, they were able to increase conversion on a page by simply replacing a stock photo with an image of the actual team of movers.

User Experience 78

User Experience Real Estate Follow-up Trust 78

ConversionXL

DECEMBER 6, 2018

Done right, optimized mobile forms can deliver more than an increased conversion rate: They can become a competitive advantage—a reason users choose to fill out a form on your site. Indeed, there may be times when increasing form fields boosts conversion rates.). It’s not hyperbole. Form-wide considerations. Total form fields.

Conversion 116

Conversion GTM UX Start-ups 116

ClickFunnels

JANUARY 30, 2022

So how can you create a website that’s representative of your brand as well as effective at generating leads and making sales? By performance , I mean conversion rate (is your website generating leads and/or making sales?). It just means you should use sales funnels when you’re trying to get a top-tier conversion rate.

Real Estate 227

Real Estate A/B testing Represent Entertainment 227

ConversionXL

AUGUST 10, 2017

In this 2017 State of the Conversion Optimization Report, we gave a 26 question survey to 333 people who work in the optimization space. That’s to say, this survey was very well internationally represented. The average salary of conversion optimizers was $64,984.89 (down from $71,340 last year). User Experience.

Conversion 90

Conversion A/B testing UX Education 90

ConversionXL

AUGUST 28, 2017

You might think UX, or User Experience, is about making things pretty or “delightful” (how frivolous). Done right, optimization of the user experience: Creates a positive first impression on visitors, increasing conversions. Helps users make a final decision on a purchase, increasing conversions.

UX 107

UX User Experience Objectives and Key Results Represent 107

ConversionXL

MAY 25, 2016

Problem is, customers are more likely to share bad experiences than good ones. Business owners are well acquainted with what I call the “ vocal minority ,” those loud and influential voices that represent the extremes of your brand experience (a study found over 75% of customers almost never write reviews ).

Conversion 80

Conversion Trust Drivers/motivators Retail 80

Martech

NOVEMBER 4, 2022

Marketo’s Dynamic Chat updates were aimed at improving user experience — from minor updates like automating meeting links within calendar invites to more major updates like allowing new data types to use more fields. Scheduling meetings in Dynamic Chat will be enhanced for both web visitors and sales representatives.

Represent 132

Represent Government Meeting User Experience 132

ConversionXL

JULY 3, 2014

Patching together actionable information about your customers with gut feelings, good intentions and some duct tape is not a recipe for conversion success. Let’s add to that “stuff” that’s essentially useless for the business goal you’re attempting to achieve, i.e. increased website conversions or in store sales. Transactions per user.

Drivers/motivators 133

Drivers/motivators Customers User Experience Retail 133

ConversionXL

FEBRUARY 24, 2016

You know that a good user experience leads to more conversions. How is it different and how can you improve the mobile user experience? In fact, industry wide, mobile still falls short on average conversion rate. So we set up some tests to attempt to increase conversions. Not so with the mobile page.

UX 68

UX Conversion User Experience Real Estate 68

Hubspot

JANUARY 30, 2019

As marketers, we all know what macro conversions are -- simply put, a macro-conversion is the primary goal of your site. For instance, Amazon's macro conversion is when a user purchases a product. Boston Web Group's macro-conversion, on the other hand, is when someone requests a consultation appointment.

Conversion 78

Conversion A/B testing UX Appointment 78

ConversionXL

MARCH 1, 2016

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? I learned that their perceptions of conversion optimization were close, but not always aligned, with how we believe it to be.

UX 66

UX Conversion A/B testing User Experience 66

ConversionXL

AUGUST 30, 2018

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. Lead generation sites can expect to double their conversion rates. User research is the foundation for those gains.

UX 111

UX User Experience Non-Profits A/B testing 111

Hubspot

AUGUST 1, 2018

The days of waiting for weeks to hear from someone are over – conversations are always happening. In the age of live chat, customers expect conversations to happen how, when, and where they want. People always have and always will expect conversations to be helpful, personal, and empathetic. Sounds intimidating, right?

Conversion 78

Conversion CRM Cross-sell Technology 78

SaaStr

JULY 19, 2022

Calendly works with Google, Office 365 and Outlook calendars and apps like Salesforce, Stripe, PayPal, Google Analytics, GoToMeeting and Zapier for a seamless user experience. Drift® , the Conversation Cloud company, helps businesses connect with people at the right time, in the right place with the right conversation.

Represent 103

Represent User Experience Technology Technology 103

ConversionXL

FEBRUARY 15, 2019

Which popular beauty and cosmetics website has the best user experience? This is a conversion-focused benchmark analysis of four competing beauty and cosmetics websites : Clinique. Our analyses measure overall user experience of each site as a composite of 5 separate UX dimensions. 5 dimensions of UX benchmarking.

UX 119

UX User Experience Price Trust 119

ConversionXL

JANUARY 14, 2016

Conversion optimization for mobile apps is getting more sophisticated. Then we became more performance-oriented and measured click to install conversion rate. That’s because an app has to compete with millions of other applications in the app stores and also dozens of others on a user’s device. But that’s just not enough today.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

Sales Pop!

JANUARY 31, 2024

Custom GPT can power chatbots to provide real-time assistance, answer frequently asked questions, resolve issues, and enhance user experiences. Understanding what you aim to achieve will guide your Custom GPT strategy, whether it’s enhancing engagement, boosting conversion rates, or streamlining content creation.

Customers 173

Customers Gaming Technology Technology 173

Search Engine Land

OCTOBER 6, 2023

This article will share specific steps to future-proof your customer experience across various channels and touchpoints. Understanding AI-first semantic search Semantic search represents a quantum leap in the world of search engines. Personalization: Tailoring user experiences based on individual preferences and behaviors.

UX 118

UX User Experience Engineering Government 118

ConversionXL

OCTOBER 13, 2020

However, despite being helpful in improving conversions, surveys say only about 22% of businesses are satisfied with their conversion rates. Does using navigation pages hurt conversions? Each menu represents a specific section on the website, allowing the visitor to know which page section they want to go to.

A/B testing 112

A/B testing User Experience Conversion Represent 112

ConversionXL

SEPTEMBER 3, 2014

Without realizing it, the businesses who want the secret sauce, the quick fix to more “conversions” are asking the wrong question. You’ll be able to determine if users on your site are unexpectedly leaving in the middle of their journey on the path to the goal or if there’s a place where your traffic loops back.

Customers 127

Customers Retail User Experience Cross-sell 127

Search Engine Land

SEPTEMBER 21, 2023

The new features, Conversational Ad experiences, Ads for Chat API, and Copilot, are part of the tech giant’s mission to transform search and advertising with generative AI. Generative AI represents a massive opportunity for all. Microsoft Advertising has unveiled a series of new generative AI tools for advertisers.

Retail 109

Retail User Experience Represent Launch 109

Sales Pop!

MAY 14, 2024

This approach distinguishes the brand in a crowded market and builds a strong emotional bond with their clients, leading to higher engagement and conversion rates. Give Instant Access to Your Core Service Streamline the user experience to ensure that visitors can easily grasp and engage with what you offer.

Presentation 130

Presentation Service Product Niche 130

Hubspot

APRIL 23, 2019

There's a method to turn a paltry social media conversion rate into something that can offer real benefits to your brand. A method that’s helped brands both large and small achieve up to a 68% conversion rate on social. It accurately represents how few of your leads turn into customers. Marvel’s 68% Conversion Rate.

Conversion 78

Conversion Campaign Launch Price 78

ConversionXL

AUGUST 10, 2017

In this 2017 State of the Conversion Optimization Report, we gave a 26 question survey to 333 people who work in the optimization space. That’s to say, this survey was very well internationally represented. The average salary of conversion optimizers was $64,984.89 (down from $71,340 last year). User Experience.

Conversion 63

Conversion A/B testing UX Education 63

Sales Pop!

DECEMBER 17, 2021

They have allowed companies to convert leads to customers faster while reducing lead conversion costs. At its most basic level, a chatbot simulates natural human conversation to give useful information, answer customer queries, and resolve user issues. What is a Chatbot? In Closing.

A/B testing 130

A/B testing Sales Contact Relationship Management 130

ConversionXL

OCTOBER 13, 2016

Detecting User Frustration Is Hard. But when diagnosing all the User Experience flaws of a website, there isn’t a single comprehensive and agreed-upon methodology that accurately pinpoints every problem. There are user experiences happening on your website every day. Your users value their time, and you should too.

UX 118

UX User Experience Start-ups Represent 118

Martech

NOVEMBER 10, 2023

Urgency and opportunity: The Drupal 9 end-of-life In the face of this transition, TMotions, a Drupal service provider, casts the end-of-life event positively in a blog post : “Drupal 9 EOL represents a new beginning rather than an end. It’s an opportunity for growth, innovation, and embracing the next evolution of Drupal.

Strategize 120

Strategize UX Technology Technology 120

Sales Pop!

APRIL 20, 2023

Now, you need to adapt to the shifting landscape to be able to deliver the best user experience for your customers. Product Category Pages Need Social Proof Category pages play a crucial role in the customer journey, serving as the gateway to your product pages where the magic of conversion happens.

Niche 130

Niche Trust Represent Retail 130