Martech

SEPTEMBER 11, 2024

BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation. In interviews, the cynical side of me also picked up that perhaps prospects were requesting they end the conversation — but that might just be me. Events Content related to user events received considerable attention.

B2B

Martech

NOVEMBER 11, 2024

Why strategic planning matters A well-defined strategy not only sets clear and measurable goals, but also ensures a laser-focused campaign that resonates with your audience. Each touchpoint must be consistent, personalized and strategically timed to ensure maximum impact. The checklist offers more than just a roadmap.

Campaign

Cerebral Selling

FEBRUARY 23, 2025

Why it works: It shifts the conversation from solutions to challenges. ” until you get to a critical and strategic business problem Follow up with the next question, How do you know? Help them strategize ways to gain buy-in from hesitant stakeholders. What Problem Are You Trying to Solve? to highlight urgency.

Customers

Heinz Marketing

SEPTEMBER 24, 2024

Benefit : AI-driven tools reduce the manual effort of prospecting by surfacing high-quality leads and giving SDRs the data they need to personalize outreach more effectively. Conversational Emails and Outreach Challenge : SDRs often struggle to send personalized emails at scale to maintain a genuine connection with prospects.

Objectives and Key Results

Martech

OCTOBER 2, 2024

Guide strategic decision-making. ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. Higher conversion rates. Faster conversion rates.

Strategic planning

Martech

JULY 26, 2024

However, understanding its strategic importance is crucial. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Strategize

Martech

SEPTEMBER 27, 2024

These interactions are crucial for nurturing future conversions but often do not immediately translate into sales. Also, when evaluating ROAS, platforms like Meta take undue credit for conversions generated from other media channels, such as linear or connected TV. For instance, when iOS 14.5

Campaign

Martech

AUGUST 13, 2024

Begin by evaluating your strategic objectives through the lens of data, considering the following questions: 1. For example: Strategic performance measures. Discovering your KPIs You’ve determined your strategic direction — now what? Identify the metrics that move the needle and directly influence your strategic goal.

Objectives and Key Results

Sales Pop!

JUNE 30, 2025

Effective Communications All conversations must be professionally friendly, whether a sale awaits in the background or not. Starting the Conversation It’s critical to research the business and the people behind it before an appointment. Marketing professionals speak of ‘influence.’

Growth

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. Sentiment analysis of conversations with PIA. I wish it were that simple when it comes to AI.

Clients

Martech

NOVEMBER 6, 2024

Advertisers using these features alongside in-feed ads see a 20% increase in conversions at a similar, if not lower, CPA. Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI.

Campaign

Martech

JULY 18, 2024

You see it on X, read it on LinkedIn and hear it in communities, conversations and threads. Dig deeper: Strategic vs. tactical decisions: How to find the right balance 2. Leadership should model decisiveness and provide clear strategic direction. It’s time we address it head on.

Objectives and Key Results

Martech

SEPTEMBER 6, 2024

These AI agents are set to revolutionize how we approach customer service , lead generation and even strategic planning. Conversational marketing revolution Building on the AI agent trend, we’re seeing a shift toward more natural, conversational interactions between brands and consumers.

Negotiate

Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? This includes conversational headings like The best software to protect businesses from ransomware attacks. where a similar Google query might be ransomware attack protection for businesses).

B2B

RingDNA

MARCH 18, 2025

Conversation intelligence is the future of smarter selling—helping you close more deals, coach more effectively, and drive continuous improvement. Our conversation intelligence platform empowers sales teams to sell with confidence, turning every interaction into actionable insights. What is conversation intelligence?

Conversion

Heinz Marketing

SEPTEMBER 26, 2024

Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Review your metrics from the past few years to identify successful channels and campaigns based on lead engagement and conversions. Informed decision-making.

Objectives and Key Results

Martech

AUGUST 8, 2024

Addressing these challenges requires a strategic approach, improving integration, enhancing team capabilities, managing costs and staying current with technological advancements. This is where the Pareto principle can become a powerful strategic tool for you and your team. Pull user logs for each tool.

Objectives and Key Results

Heinz Marketing

AUGUST 9, 2024

This kind of personalization can significantly improve open rates and conversions. Personalized Product Recommendations: Use AI to offer personalized product suggestions on your e-commerce site, increasing the likelihood of conversion. Design chatbots and automated messages with a friendly, conversational tone.

E-commerce

Martech

SEPTEMBER 10, 2024

This gives strategists the ability to actually strategize. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions. Fueling the hyperlocal future The anticipated growth of new media channels offers forward-thinking advertisers a strategic edge.

Non-Profits

Sales Pop!

JUNE 17, 2025

If you want shorter sales cycles, better-qualified leads, and fewer dropped conversations, it’s time to rethink what your website is actually doing. Place this content strategically across your site, especially on the homepage, solution pages, and anywhere you ask someone to take action. It’s a win on both sides.

B2C

Martech

NOVEMBER 13, 2024

In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. As a result, many marketers struggle to elevate their focus from these operational concerns to the larger strategic priorities of their organization. Here are several steps to guide this transformation.

Drivers/motivators

Salesforce

MAY 5, 2025

They wanted a way to personalize each customer experience, track customer conversations, make data-driven decisions in real-time, and increase conversions without complicating internal processes. Here are 4 ways Marketing Cloud + WhatsApp turned conversations into massive conversions: 1. Increased Conversions.

Conversion

ClickFunnels

MAY 20, 2025

How Strategic Pop-Ups Drive Engagement and Boost Conversions 5 Types of Pop-Ups for High-Converting Funnel Pages 1. Optimize for Mobile Users Start Using Pop-Ups to Boost Your Conversions Today How Strategic Pop-Ups Drive Engagement and Boost Conversions Pop-ups attract attention and drive immediate engagement.

E-commerce

SaaStr

JUNE 5, 2025

The Multi-Model Future: Why Openness Wins One of the most strategic insights from the discussion challenges the “winner-take-all” narrative that has dominated tech for the past decade. ” This openness isn’t altruistic; it’s strategic. You need that context for agents to work. .”

Hospitality

Search Engine Land

AUGUST 5, 2024

PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. On Microsoft Ads, there were 10 conversions and 10 search terms related to those conversions. On Google, there were 32 conversions, and only one of them had a search term in the search term report.

Campaign

Martech

APRIL 9, 2025

Those who can strategically use AI will gain a clear advantage. With AI handling the heavy lifting, you can dedicate more time to strategic planning, creative experimentation and customer engagement. AI has become a strategic partner, helping us focus on core value-creation activities. Lead conversion. Contact enrichment.

GTM

Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. By understanding how and why people make decisions, you can craft strategies that resonate deeply with their audience, leading to better engagement and increased conversions.

Drivers/motivators

Martech

JULY 16, 2024

While it is relatively easy to define “top of the funnel” (TOFU) and “bottom of the funnel” (BOFU) metrics, such as click-through rates and sales conversions, the metrics for middle-of-the-funnel (MOFU) activities are often ill-defined and generic. In this chaotic environment, the clarity of intended outcomes often gets lost.

Finance

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. This involves recording insightful conversations that provide real value to listeners. Link acquisition The final piece of the puzzle is the strategic acquisition of links through the content created.

Niche

Martech

SEPTEMBER 12, 2024

Niccol must balance short-term results with long-term strategic thinking to navigate these challenges. Design stores for connection: Create inviting and comfortable spaces to encourage lingering and conversation. While returning to Starbucks’ roots is essential, more than a cookie-cutter approach will be required.

Appointment

Martech

DECEMBER 6, 2024

Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. Creating engaging imagery. This task is vital to my career.

Angle

Sales Gravy

JANUARY 16, 2025

Just as athletes study game footage, sales leaders should encourage their teams to evaluate performance trends, pinpoint mistakes, and strategize better approaches moving forward. . - Reflection Drives Growth: Reviewing past results and analyzing setbacks is essential for improvement.

Teamwork

Salesforce

AUGUST 15, 2024

This provides a single source of truth for your business and allows for more strategic decision-making and personalized engagement. The reports generated from analytics are used by organizations to understand performance, optimize processes, and guide strategic planning. CRMs offer a comprehensive view of customer data. Back to top.)

Product

Veloxy

OCTOBER 22, 2024

From improved lead generation to higher conversion rates , AI-powered sales tools are making it easier than ever to close deals and scale your business. Increase in Lead Conversion Rates AI ranks leads based on their likelihood to convert. The result? You’re engaging with prospects who are ready to take the next step.

Prospecting

Search Engine Land

JULY 30, 2024

The reality is that there’s often an inverse relationship between click volume and conversions. The average CTR is up 5% year-over-year , while the average conversion rate is down -1%. Last year, conversion rates fell by -10% , despite an increase in CTR. Their definition of an “excellent” ad will be different from yours.

CTR

Martech

OCTOBER 28, 2024

While we’re at it, make yourself a reminder to check on your email fallback fonts and avoid those rounded corners — but that’s a conversation for another article. Use alt text strategically Alt text is essential for accessibility, but it can also be a tool to encourage image downloads.

B2B

Search Engine Land

AUGUST 22, 2024

Your approach depends on the account’s size, conversion volume and overall business objectives. One campaign fits all This approach is common for small accounts that don’t generate high levels of conversions, making segmentation difficult to justify. This approach is common when you have enough conversion data.

Campaign