Ghost Buttons: UX Disaster or Effective Design?
ConversionXL
DECEMBER 15, 2016
So, are ghost buttons good or bad for conversions and UX? Conversion optimizer Angie Schottmuller summed it up nicely by saying…. Ghosted buttons have ghost conversions. We ran three different types of tests to find out how ghost buttons impact conversions. The Region Of Interest scores are a relative metric.
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