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Crafting a Winning Go-to-Market Strategy

Highspot

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

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Crafting a Winning Go-to-Market Strategy

Highspot

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

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What is Revenue Enablement?

Highspot

It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more. The goal is to simplify the complexities of today’s selling environment and create a smoother experience for buyers and sellers. Why Do You Need Revenue Enablement?

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What Artificial Intelligence Means for Sales Enablement

Highspot

The bad news is today’s sales professionals face arguably the hardest selling environment in a decade. AI can amplify and accelerate work across your go-to-market, but it can’t replace the people. Enter generative AI and its potential to automate, co-create, and deliver intelligence.

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B2B Sales Training Techniques and Best Practices

Highspot

Each stage requires specific selling skills to satisfy prospect needs. B2B sales training equips sellers with skills, techniques, and tactics for selling products or services to other businesses. It plays a pivotal role in nurturing top selling talent who contribute to company growth. What is B2B Sales Training?

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5 Traits of Game-Changing Chief Revenue Officers

Salesforce

Trait 2: Data-obsessed CROs own the go-to-market strategy. Should we enter new revenue models, like selling subscriptions? How can we target the right customers at the right time (and on the right channel) for upsells and cross-sells? They drive pricing and product structure, and they set the buyer journey.

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Drive growth with account-based marketing

Martech

As a result, many businesses are trying to reinvent themselves, adapt to new business models and technologies, adhere to new consumer expectations, and keep pace with their competitors. Inbound marketing is about building value and trust, NOT about selling.?. ?Content Account-based marketing: A snapshot. In summary.