Remove CRM Remove Cross-sell Remove User Experience
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Why the Google Cookies News Shouldn’t Alter Your Data Strategy

Salesforce

Apple’s Safari browser (24% share) started to phase out cookies and other forms of cross-site tracking in 2017. Requiring an opt-in would make the Chrome usersexperience more like the experience with apps on our iPhones, where we are asked to move a lever to consent to “tracking.” That consensus has not happened yet.

Trust 105
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5 Ways to Improve CRM Adoption

InsightSquared

In this case, step one for implementing a new CRM is to ensure your company has defined its own processes. And, once you’ve defined how things should work in your company, make sure you hire the right person (or people) to manage and customize your CRM. Drake may have started from the bottom, but user adoption starts at the top.

CRM 95
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AI agents offer a glimpse into a potentially simplified future

Martech

Enterprises rely on a mix of tools marketing automation, CRM, content management, analytics, CDPs and more each solving specific challenges but often overlapping in functionality. Whether you use a traditional CRM, a CDP or a data lake, all those repositories could effectively live in a unified, AI-interpreted environment.

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9 CRM Tips & Tricks from HubSpot's Experts

Hubspot

That's where Customer Relationship Management (CRM) software comes in. A well-implemented CRM empowers you to understand your customers on a deeper level and deliver experiences that make each individual feel like a VIP. CRM Tips and Tricks 1. Wouldn’t you want to make your customers feel valued?

CRM 78
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How connecting customer data drives personalized experiences

Martech

“For buyer personas, you’re thinking about creating a better user experience for your customers,” said Naves. Implement personalized cross-sell campaigns. “Cross-selling increases revenue and helps reduce churn,” Naves said. Source: Karen Naves. Click here to download!

Customers 126
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Maximizing Salesforce ROI in 2023: Strategies and Metrics to Consider

Veloxy

In this blog post, we’ll dive into the importance of Salesforce ROI, the key factors affecting it, and the essential metrics to consider when measuring your CRM investment. Businesses can increase their Salesforce ROI by leveraging external expertise to optimize the CRM investment.

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How Your Sales Team Can Use PLG to Acquire and Expand New Customers Faster with Uday Chakravarth, Former Head of PLG at Atlassian 

SaaStr

From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience. They prioritize direct selling and relationships over allowing customers to go and buy directly. What PLG Signals Can Sales Use to Sell Software?