Martech

DECEMBER 30, 2024

Im excited about how AI is helping modernize the way marketers, especially in B2B, approach the age-old issue of ICP analysis and account data enrichment, said Gurdeep Dhillon, CMO of Contentstack, a composable CRM. Customers arent just using keywords to find products and brands, theyre searching more conversationally.

Retail 110

Retail CRM B2B Education 110

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. We’ll cover: The benefits of CRM. Types of CRM systems available.

CRM 98

CRM Agriculture Hospitality Healthcare 98

Martech

OCTOBER 13, 2021

He kept calling it a CRM. I was reminded of this when I spoke to Andy Pitre at HubSpot about the upgrades to their CRM announced at Inbound this week. Andy agreed that CDPs are addressing much the same challenges that the HubSpot CRM developments are designed to address. HubSpot announces enhancements to CRM .

CRM 115

CRM Healthcare Drivers/motivators Territory 115

Martech

FEBRUARY 28, 2023

National retailer Petco were hoping for the best when they implemented a customer relations management (CRM) solution to drive a new customer-first strategy. The post How Petco boosted emails and customer experience with a new CRM appeared first on MarTech. They got it. Here’s what they did. “We

CRM 114

CRM Customers Campaign Retail 114

Sales Hacker

JUNE 3, 2021

Because I had found success with the CRM I was using, I decided to use the same software I had built the landing page with as a CRM for my sales efforts since it collected all the basic prospect information I sought. Which meant it was clear I used the wrong CRM for my use case. Their role at the company. A way to qualify them.

B2C 100

B2C CRM B2B E-commerce 100

Martech

APRIL 29, 2024

It involves using unique identifiers such as email addresses, loyalty program membership, or subscription details to establish a direct and certain connection between customer profiles and their associated data. Also, how can the retailer use a CDP or other tools to unify first-party data? What is deterministic matching?

Retail 106

Retail Territory Customer Relationship Management CRM 106

Martech

DECEMBER 18, 2023

Most major customer relationship management (CRM) and marketing platforms are already introducing AI functionality into their products, with more releases planned in 2024. Future iterations of this technology will allow automatic emails to customers depending on their sentiment, with your prior approval.

X-functional 124

X-functional Customer Relationship Management CRM Relationship Management 124

Salesforce

MAY 13, 2025

To help navigate the digital landscape for small businesses, we sat down with Boon Lai, SVP of Growth Marketing at Salesforce, to discuss how artificial intelligence (AI) and customer relationship management (CRM) are helping businesses expand and scale. Let’s talk about CRM and how it fits into this picture.

CRM 59

CRM Growth Trust Start-ups 59

Cience

DECEMBER 1, 2020

These strategies include optimizing onboarding, quality customer service, using customer feedback, effective change management, and more. The CRM: A Key Customer Retention Tool. Your CRM stores all data about your customers. Then you use that data to drive customer retention. Handwritten Notes.

CRM 96

CRM Technique Customers Campaign 96

Salesforce

SEPTEMBER 10, 2024

That’s especially true as many consumers are making decisions based on price, and most retailers are pushing price increases back on brands. Agents should have the same holistic view of customer interactions , via your customer relationship management (CRM) platform, as the sales, marketing, and account management teams.

Service 69

Service Customers Cross-sell Contact 69

Hubspot

JANUARY 3, 2020

Did you know a customer relationship management system (CRM) is the fastest-growing software on the market today? A CRM is a central location where you can organize the details related to your customers, across all departments at your company. Organize and simplify growth.

CRM 78

CRM Appointment Contact Manufacturing 78

Veloxy

OCTOBER 29, 2021

As such, successful sales managers make their teams data driven by collecting and utilizing economically feasible sales data points. If you do not possess essential data or maintain it properly, then your decisions will be based on unreliable and highly incomplete CRM data. However, this is not a one-time thing.

Sales 223

Sales Non-Profits CRM Pipeline 223

Salesforce

SEPTEMBER 11, 2023

To address these challenges, you can harness the power of first-party data — information that comes directly from the customer. First-party data is usually captured by a customer relationship management (CRM) system that helps collect, structure, and analyze data easily. Take a clothing retailer, for example.

Retail 122

Retail Drivers/motivators CRM Click Through Rate 122

Salesforce

JUNE 5, 2025

Attract more customers with Salesforce AI Attract more customers with Starter Suite CRM 7 AI Strategies to Boost Sales For Small Businesses Learn How Your AI CRM Scales With You AI Sales Forecasting For Startups: How to Get it Right The bottom line? Answering customer questions 24/7: Chatbots have come a long way.

CRM 52

CRM Customer Relationship Management Retail Start-ups 52

Salesforce

SEPTEMBER 30, 2022

A labor shortage , inflation , and ongoing supply chain challenges are set to make the holiday season less festive for retailers and consumers alike. By providing customer service they can rely on — fast returns, an easy help center, and questions answered with one phone call. Tip #1: Give service employees the full customer view.

Service 98

Service Retail Customer Relationship Management Repeat business 98

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Their retail customers range from mom-and-pop liquor stores and restaurants to grocery stores and casinos.

E-commerce 136

E-commerce Customers B2C CRM 136

Salesforce

AUGUST 18, 2021

Data is the key to great customer experiences in retail — but first it must be accessible. No one knows that better than Karen Beebe, CIO and SVP of Operations at vineyard vines , the clothing and accessories retailer founded on Martha’s Vineyard in 1989. Want more retail leadership insights?

E-commerce 98

E-commerce Retail Technology Technology 98

Salesforce

APRIL 17, 2025

Enter AI and Agentforce for Consumer Goods , which are quickly changing the way consumer goods companies engage with their customers. Learn more about: Understanding agentic AI Agents for sales Agents for key account management Agents for retail execution Agents for customer service Are you ready to build agents for your consumer goods brand?

Objectives and Key Results 82

Objectives and Key Results Negotiate Retail Promote 82

Hubspot

SEPTEMBER 25, 2019

Improve your communication skills by asking colleagues and customers for feedback on your ability to actively listen and provide helpful recommendations. Experience using a CRM or POS. The ability to use a CRM (customer relationship management) is an essential skill for salespeople. Customer-centric mindset.

Retail 101

Retail CRM Sales Up-sell 101

Score More Sales

DECEMBER 16, 2011

Putting the Social Into CRM Predictions for 2012. Having a sure-fire repository, or “catch-all” place to help support your business growth was the original purpose of a CRM system quite a few years ago. Let’s look at an old definition, the challenges with CRM, and some predictions for 2012. So what is next for CRM?

CRM 69

CRM Objectives and Key Results E-commerce Cross-sell 69

Salesforce

MARCH 20, 2025

These capabilities help to gain insight into marketing campaigns, check customer engagement, track performance, and measure return on investment (ROI). Using that information, you can customize your user experience, craft a consistent brand story that resonates with your audience, and personalize landing pages and offers.

Technology 81

Technology Technology CRM Campaign 81

Salesforce

SEPTEMBER 1, 2021

To meet demand during peak season, retailers need to adapt the store to become an extension of the digital experience. With in-store associates predicted to fuel growth no matter where a customer’s journey starts, retailers are investing in tools that upskill employees, enhance fulfillment, and more. Are you ready?

Retail 90

Retail Customer Relationship Management Relationship Management Service 90

Sales Hacker

DECEMBER 6, 2021

You can customize almost any customer relationship management (CRM) system to support your organization’s sales funnel. But the best CRM for you is the one that can map to the processes in your sales funnel using the smallest amount of custom development. Get clear on your operational requirements.

CRM 105

CRM SQL Government Customer Relationship Management 105

Salesforce

JULY 7, 2022

With this information, you could improve every customer interaction with your brand. That’s the power of customer feedback done right. Satisfying interactions lead to deeper customer relationships and greater loyalty: 94% of retail customers say a positive customer service experience makes them more likely to make another purchase.

Customers 98

Customers Retail Territory Customer Relationship Management 98

Salesforce

MARCH 7, 2024

If you’re a large fashion retailer with an upcoming sale on sneakers, you can send that announcement exclusively to the segment of your audience that has shown interest in athletic footwear. If it’s wintertime, a clothing retailer might segment their audience by sending promotions to customers in extra cold regions.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL Promote 114

Martech

APRIL 15, 2024

For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. She is currently global customer CRM senior manager and CDP advisor. Q: You studied in São Paulo. Is that where you are from? A: Yes, I am Brazilian, correct.

CRM 109

CRM Retail Technology Technology 109

Martech

DECEMBER 9, 2022

We took the opportunity to sit down with Rob Garf, VP and GM retail, to talk about prospects for retail and ecommerce coming off of a booming Cyber Week in late November. “It’s really about bringing the magic to areas where we have a high concentration of customers,” Garf said. Why the World Tour? 2% globally).

Retail 119

Retail Construction Referrals Gaming 119

Salesforce

JANUARY 29, 2024

For instance, a well-designed opt-in form for a fashion retailer may include fields for the subscriber’s name and email, accompanied by a visually appealing image showcasing the latest collection with a really great call-to-action. A CRM is an invaluable tool for building and maintaining an email list.

CTR 124

CTR CRM Promote Campaign 124

Salesforce

MARCH 31, 2022

With Mulesoft, providers can use application programming interfaces (APIs ) to pull critical customer information into a single platform. Customer relationship management (CRM) plays a natural and critical role here. Solutions like Salesforce Customer 360 help consolidate data across systems onto a single platform.

Service 98

Service Customers Entertainment Sports 98

Martech

FEBRUARY 25, 2022

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Target customers. B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment.

E-commerce 120

E-commerce B2C Manufacturing Hospitality 120

Martech

MAY 24, 2024

If you’ve ever visited an online retailer to browse, and perhaps even added an item to your cart but never made the purchase, the retailer probably noticed. Post-purchase upsell with educational content Let’s say you purchase a bicycle from a retailer. Retail marketers are always looking to increase their revenue per customer.

B2C 115

B2C A/B testing Retail B2B 115

Salesforce

APRIL 29, 2022

Each customer expects personalized engagements and tailored offerings. That makes a single view of the customer critical. A customer relationship management (CRM) system designed for the energy and utilities industry creates a single source of truth.

Technology 98

Technology Technology Customers Cross-sell 98

Salesforce

FEBRUARY 26, 2024

Before the world of AI copilots, you’d first scan the client’s customer relationship management (CRM) record to check for any dietary preferences. Then, on to Expedia to make your travel and lodging reservations, and, finally, your email app to send a charmingly personalized confirmation to your customer.

Healthcare 111

Healthcare Real Estate CRM Finance 111

Salesforce

APRIL 11, 2022

The customer relationship management (CRM) database has come a long way from its place as a digital Rolodex. Today, savvy insurers use their CRM to boost the most critical operations in their business ?— claims and policy management. CRM can help make speedier recommendations and create trust.

CRM 52

CRM Customer Relationship Management Relationship Management Trust 52

Martech

MAY 16, 2022

She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We We kissed a lot of frogs first before we got here.”.

E-commerce 101

E-commerce CRM Retail Promote 101

Salesforce

JUNE 25, 2025

Using AI-driven insights from Salesforce CRM can help refine your SAM by identifying high-intent buyers and tailoring your marketing efforts to the right audience. And, again, AI-powered customer relationship management (CRM) can help refine your SOM by predicting which customers are most likely to convert and optimizing marketing spend.

Manufacturing 52

Manufacturing CRM Retail Territory 52

Martech

DECEMBER 14, 2023

Case study: Transforming martech in a fashion retail company In this illustrative case study created from real-world consulting engagements, StyleBoutique, a made-up fashion retail chain, faced challenges with a disjointed marketing technology stack, including: Ineffective email marketing. CRM data cleanup. Customer engagement.

Strategize 94

Strategize Technology Technology Retail 94