Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. Feedback from GTM leaders echoes this notion.

GTM 121

GTM Sales Growth Represent 121

Sales Hacker

FEBRUARY 6, 2023

We can breathe a sigh of relief and move on to other strategic activities. You name it, the GTM plan is continuously disrupted by it — Sales turnover Layoffs Hiring Promotions Mergers Acquisitions Reorganizations Strategic shifts Funding rounds Recessions Global pandemics Regulatory changes ….and What is continuous GTM planning?

GTM 101

GTM Territory Commission Strategize 101

Heinz Marketing

MAY 13, 2025

The better way is to map out your data models across your GTM motions. Here is the simple answer: if you are comparing efforts in the same GTM motion (lets say mid-market lead-gen), then use volume metrics. If you are looking across GTM motions with questions like Is ABM outperforming MM lead-gen? How do we tell what is working?

B2B 97

B2B GTM CRM Pipeline 97

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth Pipeline 118

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly.

GTM 71

GTM X-functional Start-ups Campaign 71

Sales Hacker

JANUARY 2, 2024

Highlights: (6:55) How AI solutions are still only scratching the surface in terms of driving deep, strategic value for customers. (10:00) The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 113

GTM Pipeline CRM Strategize 113

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast.

GTM 65

GTM X-functional Start-ups Relationship building 65

SaaStr

JANUARY 31, 2023

As a result, startups trying to determine how to approach fundraising efforts may want to consider strategic partnerships with existing company funds. In this edition of SaaStr Workshop Wednesdays, Brandon Greer, Head of HubSpot Ventures, shares tips on fundraising and working with strategic VCs. Sign up for free.

Strategize 104

Strategize Strategic partnership GTM Legal 104

Highspot

MARCH 24, 2025

Key Takeaways GTM operational excellence improves efficiency, aligns sales and marketing operations, and enables your teams to close complex deals faster. Companies with strong GTM enablement see 49% higher win rates on forecasted deals. What is GTM Operational Excellence? What is GTM Operational Excellence?

GTM 52

GTM Cross-sell Pipeline CRM 52

Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Below are four reasons GTM teams stumble. The good news is that you can fix this.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Sales Hacker

OCTOBER 25, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. The key is intent.

Product 64

Product GTM Niche Growth 64

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. A focused approach empowers BDRs and sales reps to be more strategic and creative in their outreach. Sales teams use Crossbeam to pull partner overlap data directly into their CRM.

GTM 106

GTM Launch Strategize Pipeline 106

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. 80% of companies with real-time analytics outperform peersRevOps makes this possible.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM 62

GTM Up-sell Start-ups Gaming 62

Sales Hacker

JANUARY 19, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Start-ups to watch: breathing ai – they have a free Chrome extension.

Growth 118

Growth GTM CRM Launch 118

Sales Hacker

OCTOBER 13, 2023

Thanks for reading The GTM Newsletter! GTM is evolving. There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023]. See more top GTM jobs here.

GTM 122

GTM UX Go To Market CRM 122

Martech

JUNE 13, 2025

What if the most valuable intelligence for your ABM campaigns is already sitting in your CRM and buried in sales call transcripts? The new integration of GTM enrichment product Clay and the Gong Revenue AI Platform is the beginning of a shift in how we think about account intelligence and ABM personalization.

Campaign 57

Campaign Launch GTM Education 57

Sales Hacker

JANUARY 5, 2024

There is room for combinations in different parts of your GTM motion. Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue.

Product 121

Product GTM Sales CRM 121

Sales Hacker

OCTOBER 20, 2023

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. Thanks for reading The GTM Newsletter! See more top GTM jobs here. Anyway, let’s get into it.

GTM 124

GTM Education Sales B2B 124

SaaStr

MAY 28, 2025

Their “Work OS platform” with multiple product lines (Monday Work Management, Monday Dev, Monday CRM, Monday Service) built on a common code base allows them to differentiate against both rigid off-the-shelf point solutions and complex enterprise software. And a Few More Interesting Learnings: 6.

Non-Profits 75

Non-Profits Profit margin Cross-sell Represent 75

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue.

GTM 115

GTM Niche CRM Account management 115

Sales Hacker

NOVEMBER 10, 2023

This is something that strong operators such as Farlan Dowell (GTM / Sales Coach / Advisor) suggest. Andy Mowat (VP of GTM Ops at Carta ) defines customer advocacy as engaging your customers to turn them into champions for your product and brand. GTM Total Compensation and Rewards Manager at Vanta – more details here.

Intrinsic 119

Intrinsic GTM Customers Contract 119

Sales Hacker

JANUARY 12, 2024

As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. Are they genuinely curious to learn more about the prospects business and how they can help support strategic priorities? He oversaw all things GTM there, including G&A and Product.

Sell 116

Sell GTM Sales Up-sell 116

Highspot

DECEMBER 19, 2024

The Power of Digital Sales Rooms for B2B Sales Download Why Highspot’s Digital Sales Room Stands Out While standalone DSR tools offer niche solutions, go-to-market teams achieve the most impact when DSRs are part of a unified GTM enablement platform like Highspot.

GTM 52

GTM Niche B2B Sales 52

Martech

JUNE 2, 2025

Here are some key challenges: CRM limitations: Many traditional customer relationship management (CRM) systems are designed to track individual leads rather than accounts. B2B marketers face several challenges when shifting their focus from measuring and engaging individual leads to an account-based marketing (ABM) approach.

GTM 61

GTM Strategic planning B2B Customer Relationship Management 61

Sales Hacker

AUGUST 26, 2022

These can get captured from sources like CRM, email, phone calls, meetings, calendars, or other tools. And as much as 79% of opportunity-related data collected by sales reps never make it to the CRM. Second, data that does get captured in systems like CRM is not reliable. Are the email IDs in the CRM correct to begin with?,

GTM 103

GTM CRM Pipeline Contact 103

SaaStr

APRIL 4, 2025

Our AI reps take voice calls and chats like other AI support agents but can also use internal enterprise tools like a homegrown CRM or internal dashboards, like the highly trained humans working there today. Openmart: GTM platform for reaching local businesses Openmart is the GTM platform for reaching local business owners.

GTM 67

GTM Government CRM Follow-up 67

Martech

JUNE 4, 2025

They build lean, focused stacks that reinforce their go-to-market (GTM) model and customer expectations. Detect how it impacts your customer relationships (GTM strategy). Choose the martech that enables your most important strategic bets. CMS , CRM and MAP tools to deliver the right content and re-engage learners.

Manufacturing 57

Manufacturing GTM Education B2C 57

Sales Hacker

OCTOBER 27, 2023

Are there other executives to reach out to who could have strategic impact? Their B2B sales intelligence platform delivers accurate company, contact, technographic, engagement, and intent data right in your CRM, browser, and more. See more top GTM jobs here. Even if that is the case: Could they be better leveraged?

Pipeline 117

Pipeline GTM Cross-sell Sports 117

Hubspot

MARCH 26, 2025

CRM Integration & Automation. HubSpot Best for: Seamless Sales & Marketing Alignment HubSpot Sales Hub is more than just a CRM its an all-in-one AI-powered sales enablement platform designed to help teams work smarter, not harder. Core features: CRM with built-in sales enablement tools. Analytics & Reporting.

Price 53

Price Sales CRM GTM 53

Sales Hacker

FEBRUARY 7, 2018

Case in point with Salesforce’s cloud CRM vs. SAP and Oracle’s on-site/perpetual license model. One of the keys to growth in today’s business model is to identify the most effective and efficient GTM model using a variety of sales and marketing channels. To meet the growth potential a Go To Market (GTM) plan is imperative.

Growth 99

Growth GTM SQL Strategic partnership 99

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. AI has high potential and low penetration.

GTM 112

GTM Sales Pipeline Growth 112

Martech

MAY 28, 2024

Marketing automation and CRM 1. I think HubSpot has outpaced any other offering in the space and will soon be the go-to player for all things GTM. It is a valuable tool for having your entire go-to-market (GTM) organization stay active and cohesive on LinkedIn. If you haven’t tried this, I recommend checking them out.

GTM 128

GTM Drivers/motivators B2B Campaign 128

Salesforce

OCTOBER 4, 2024

Unify sales, finance, and legal on the #1 AI CRM When sales, finance, and legal are disconnected, the customer feels the pain. A revenue operations – or RevOps – team unites all data, communication, tools, systems, and people across your GTM team and ensures they’re joined in lockstep towards the same set of clearly defined revenue goals.

GTM 98

GTM Territory Finance E-commerce 98

Sales Hacker

APRIL 1, 2021

A human shield for a sales leader boss who failed up fast and never actually learned / used CRM. Snoitarepo Eunever, backwards. ” — Oliver Squires , Director of Business Development and Strategic Alliances at Ebsta. Revenue Optimization” — Keith Jones , Manager, GTM Systems at MURAL. The best taqueria in the mission.

Pipeline 118

Pipeline Angle GTM Consult 118

Sales Hacker

AUGUST 7, 2020

Manager Strategic Partner Development for the Americas. Vice President of Strategic Sales, Quip. Nutshell CRM. Vice President of Sales & Strategic Partnerships. Senior Vice President, Strategic Sales & Revenue. Strategic Team Lead. Strategic Account Executive. Strategic Sales Manager.

Territory 130

Territory Presentation Strategic partnership Inside sales 130

SaaStr

MAY 30, 2024

It’s a growth model and GTM strategy. Whichever you choose will be a strategic decision. Build triggers to integrate into your CRM systems. Enable sales routing You have signals and did some automation to integrate them into CRM systems. Why is it end user-focused? They get value, make a decision, and buy.

Cross-sell 119

Cross-sell Customers Pitch Drivers/motivators 119