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Study shows AI agents struggle with CRM and confidentiality

Martech

Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to a study led by Salesforce AI scientist Kung-Hsiang Huang. Without solid, tested safeguards in place, using LLMs for sensitive tasks could lead to privacy breaches, legal trouble, or brand damage. The complete study is available here.

CRM 109
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CRM Security—At Pipeliner, We’ve Got This

Sales Pop!

This is why we’re starting a new series of articles detailing why, when it comes to CRM, you need not have such worries with Pipeliner. This is especially important when, for legal and other reasons, data cannot be shared from one geographical location to another. There are many IT security concerns in the world today. Risk Assessment.

CRM 246
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Why buyer groups matter in B2B demand gen and how to target them

Martech

Buyer groups include all key stakeholders in B2B purchase decisions, including people from roles you may not be actively targeting who nonetheless have a say in the final decision (examples here often include legal, IT, and/or compliance). IT asks different questions; marketing and legal have their own set of concerns.

B2B 132
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From lead to loyal customer: 7 Benefits of CRM systems

PandaDoc

A CRM (customer relationship management) system is key to keeping organized. The benefits of CRM in business are vast, from streamlining the sales process and boosting collaboration to helping your team close deals faster. What is a CRM? A CRM is all about helping you work smarter, not harder.

CRM 52
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The impact of martech on company value

Martech

Take CRM as an example. CRM plays a very different role across industries. For example, many reports show high failure rates for CRM implementations. Take CRM as an example: The CRM Value Matrix Reflecting on the reasons for CRM implementation to fail, the CRM Value Matrix adds some nuanced insights.

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Strategies to Turn Your Windshield Time Into a Competitive Advantage (Ask Jeb)

Sales Gravy

That windshield time can actually become prospecting timeif you do it safely and legally. That windshield time can actually become prospecting time if you do it safely and legally. If you're supposed to be in your Monday quadrant but you're driving to your Friday area, you better have a damn good reason.

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Importance of Integrating CRM with Other Systems

Sales Pop!

Today and into the future, it is vitally important that CRM should not be isolated from other systems, but as fully integrated with them as possible. There are open-source tools available in the CRM space for every function, with a module for each. Each of these systems should be integrated, step by step, into your CRM system.

CRM 130