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The small B2B marketing team’s guide to ABM

Martech

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

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A Day in the Life of An AI Enterprise

Salesforce

One is a new lineup of products and services for homeowners: smart home technology, sustainable living solutions like solar panels, and predictive maintenance on big-ticket systems like internet-connected HVACs. Smart home technology is just what homeowners are looking for. The other is its push into commercial real estate maintenance.

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AI Tasks and Tools for SDR Success

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing In a fast-paced sales environment, Sales Development Representatives (SDRs) face the constant challenge of balancing high-volume outreach with personalized engagement. Integrations with Existing Tools : Make sure the AI tool(s) you choose integrate seamlessly with your CRM (e.g.,

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It’s the age of AI agents: See how marketers can build one themselves

Martech

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. Sample file structure To demonstrate this, I constructed sample data files (using ChatGPT) that would represent a typical set of customer data. Let’s dive into how we claim agency over AI agents.

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Autonomous vs Assistive Agents: Which is Right for Your Small Business?

Salesforce

Technology is becoming more innovative with every passing day. One of the most exciting developments in technology is the rise of autonomous and assistive agents. AI agents are already doing it in customer relationship management (CRM) tools , just about everywhere. Spoiler alert: The answer is, you need both agents.

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4 key features in Salesforce’s Agentforce 2.0

Martech

Library of skills and integrations This library spans key business applications like CRM, Slack and Tableau, and integrations from AppExchange partners. Here are some examples: The CRM Skills let you create agents to automate and enhance customer experiences. Practicing and preaching Salesforce is using the technology internally.

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How to use generative AI to reduce friction and convert car buyers

Martech

Hispanic consumers represent a significant economic force in the U.S. This technology enables the company to effectively serve this specific demographic with high-quality vehicles and affordable loans. Narrowed the scope of the AI agent by: Training it only on internal pre-approval FAQs and CRM.