Martech

OCTOBER 22, 2024

Integrate persona-based data for effective lead analysis Personas are like the fictional characters of your ideal customers, crafted from real data and insights. By using persona information for lead scoring, you can ensure that you’re focusing on leads that fit your ideal customer profile. Negative scoring can help with that.

Cross-sell 124

Cross-sell Lead generation GTM Territory 124

Martech

JULY 19, 2024

It is often easier to sell something when no one has it but many people need it. The good news for martech vendors is the SaaS business model revolves around recurring revenue from subscriptions, so there’s a steady flow of cash coming from the customers. These customers are positioned to keep climbing the HubSpot ladder as they grow.

Cross-sell 119

Cross-sell CRM Growth Up-sell 119

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 81

GTM Engineering Customers Cross-sell 81

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn.

Price 107

Price E-commerce Cross-sell Profit margin 107

Search Engine Land

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. So, how do these programs actually generate income?

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Martech

MARCH 7, 2024

The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. Actively learn from more ‘human’ customer engagement technology Chatbots have been around since 1988 (wow!), Dig deeper: How to transform customer experience with AI 2.

Technology 136

Technology Technology Intrinsic Cross-sell 136

Martech

SEPTEMBER 12, 2024

77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork. Key features include Content Creation: Generative solutions help customers create more videos quickly from existing content libraries.

Cross-sell 117

Cross-sell Construction Legal Contract 117

Search Engine Land

SEPTEMBER 13, 2024

These include internal linking, cross-selling and upselling, regional searches and volumes, filtering and trust builders. Using these skills and the information below, you may be able to help retail locations increase their AOV, how many customers shop per day and an increase in items per purchase.

UX 84

UX Retail Sports Cross-sell 84

Salesforce

JULY 18, 2024

How MOL Group went digital to become their customers’ number one travel companion. With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. Taking an innovative approach to using this technology can result in outcomes that are better than expected.

A/B testing 98

A/B testing Retail CRM Consult 98

Salesforce

APRIL 29, 2022

Older technology systems lack flexibility and can’t deliver the utility customer satisfaction level critical in today’s competitive market. Customers want personalized interactions and efficient customer service like they get from Uber and Amazon. Changing internal stakeholders’ mindsets is an essential first step.

Technology 98

Technology Technology Customers Cross-sell 98

Heinz Marketing

MAY 15, 2025

Knowing who you’re selling toand how they make buying decisionsis key to building effective campaigns, aligning sales and marketing, and accelerating pipeline. Ideal Customer Profiles (ICP) What is an Ideal Customer Profile (ICP)? Then, validate with sales and customer success to ensure alignment.

Drivers/motivators 89

Drivers/motivators B2C Cross-sell B2B 89

Veloxy

MARCH 15, 2023

It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention.

Cross-sell 246

Cross-sell Objectives and Key Results Teamwork Growth 246

Veloxy

JULY 23, 2024

Predictive sales analytics takes into account various data points, including: Historical sales data Sales growth Customer behavior patterns Market trends Sales interactions Economic conditions By integrating this information, Predictive Sales AI can provide a detailed forecast. It helps provide a more comprehensive view of customer behavior.

Technology 130

Technology Technology Sales Healthcare 130

Sales Pop!

FEBRUARY 27, 2022

For example, selling to a person who is more advanced in age is considerably different from someone young or middle-aged. Salespeople must have a good grasp of who they are selling to with regard to preferences. When you truly service a customer, you have made an ally. What made items or services valuable to people?

Cross-sell 245

Cross-sell Sales Pipeline Represent 245

Sales Pop!

MARCH 17, 2023

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. What is Sales Enablement?

Cross-sell 236

Cross-sell Technique Sales Pipeline 236

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 67

GTM Engineering Customers Cross-sell 67

Sales Pop!

MAY 26, 2023

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. What is Sales Enablement?

Objectives and Key Results 240

Objectives and Key Results Cross-sell Sales Strategize 240

Force Management

MAY 30, 2024

Customer Success (CS) is a critical component of a successful customer engagement process. Growing revenue requires your organization to be cross-functionally aligned on buyer value and solution differentiation before and after the sale.

Customers 157

Customers Cross-sell B2B Sell 157

Salesforce

AUGUST 8, 2024

Today’s marketers need to connect with customers in a more impactful way. Instead of sending the same email to everyone on your list, your messages are tailored based on customer insights like purchase history, browsing behavior, and engagement metrics. Customers today expect more from their inboxes. Absolutely.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Veloxy

AUGUST 10, 2021

Artificial intelligence is among the most influential technologies of our time which business leaders across an array of industries can eagerly embrace. But not to worry, the additional free time will allow your employees to spend more time actually selling and connecting with prospects. 3: Uncovering Customer Trends.

Process 328

Process Sales Technique Pipeline 328

Heinz Marketing

MAY 20, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from different playbooks? Imagine how your customer feels if they encounter inconsistent messaging, a clunky onboarding process, or a lack of post-purchase support.

B2B 127

B2B Cross-sell Customers GTM 127

Martech

JUNE 12, 2024

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same. Watch for patterns in page path analysis.

Customers 121

Customers Cross-sell Education Account management 121

Martech

MAY 5, 2022

Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. Many organizations use CDPs or data management platforms to collect and activate this data, helping them meet the unique needs of each customer.

Customers 126

Customers Cross-sell Gaming Up-sell 126

Martech

OCTOBER 6, 2021

In part 1 of this 3-part series , I explored different options seating personalization capabilities in a larger marketing technology stack context. In part 2 of the series , I looked at different platform components required for building a holistic personalization technology strategy. Scenario 2: Web Personalization.

Technology 114

Technology Technology E-commerce A/B testing 114

Martech

MAY 6, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt: Can I use lead scoring for existing customers? Answer: Yes, lead scoring can be used not only for new leads but also for existing customers. Additionally, lead scoring for existing customers can help you identify potential churn risks.

Cross-sell 120

Cross-sell Customers Referrals B2B 120

Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. Organizational change: Transitioning to a new model demands more than technological shifts.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Martech

OCTOBER 10, 2022

The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. Disconnect 1: Fragmented marketing, sales and customer tactics versus unified GTM strategies. Bad customer experiences cost U.S. businesses $1.8

B2B 126

B2B GTM Customers Cross-sell 126

SaaStr

APRIL 30, 2025

Customer Segmentation and Targeting : Are you focusing on the right customer segments? Review lead quality, conversion rates by segment, and the effectiveness of your ICP (Ideal Customer Profile). Churn and Expansion : For existing customers, analyze churn rates, upsell/cross-sell performance, and NRR (Net Revenue Retention).

Cross-sell 70

Cross-sell Pipeline Legal Contract 70

Heinz Marketing

JULY 30, 2020

What is an ideal customer profile? An ideal customer profile (ICP) is a description of the company—not the individual buyer or end user—that is a perfect fit for your solution.” In application, an ICP enables sales, marketing, and customer success to have a far more accurate, consistent approach in what they say and do.

Customers 122

Customers Non-Profits Cross-sell Technology 122

Martech

NOVEMBER 8, 2023

B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? The key takeaway?

Customers 128

Customers Construction B2B Cross-sell 128

Veloxy

JUNE 21, 2022

Before the pandemic, Salesforce found that most customers were demanding a team selling approach to satisfying their needs. Start delivering more value-add to customer engagement today by reading the following guide to team selling in a post-COVID business world. What is Team Selling? Ebook: Field Sales Report.

Sell 189

Sell Inside sales Sports Cross-sell 189

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Salesmate

MARCH 27, 2020

A 360-degree customer view is an idea where companies devise steps and strategies for decoding the customers’ psyche. This is done by aggregating data from various customer touchpoints that a customer may use to contact a company. Other forms that allow businesses to get in touch with their customers are.

Customers 123

Customers CRM Contact Customer Relationship Management 123

Veloxy

MARCH 23, 2023

We’re living in an era where sales has the richest technology stack and set of professional capabilities than ever before. Sales goals are broader, long-term objectives that may include other factors besides sales, such as customer satisfaction or brand recognition.

Quota 246

Quota Profit margin Non-Profits Teamwork 246

Martech

SEPTEMBER 16, 2024

Compare that with a traditional industry player that uses martech to deepen customer relationships and create exceptional experiences. Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. His view is your sales team teaches your customers how to get value out of your product. The takeaway?

Technical Sales 70

Technical Sales Inside sales Cross-sell Account management 70

Martech

JUNE 8, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. It can also train or retrain different GPT models on customers’ curated and varied collections of assets within their digital asset management system. The post The latest in AI-powered marketing technology releases appeared first on MarTech.

Technology 85

Technology Technology Cross-sell Campaign 85