SaaStr

APRIL 13, 2025

” Cross-selling generates $5M+ in new monthly revenue – Rippling’s cross-sell motion alone drives over $5 million in net new ARR each month before counting any new customer acquisitions. Seek pricing advantages : Structure offerings so customers save money by buying multiple products from you.

Cross-sell 62

Cross-sell Launch UX Up-sell 62

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. Youll learn everything you need to know from AI SDR use cases for inbound, use cases for outbound, the landscape putting a price on digital labor, and exactly how you can use AI SDR agents to transform your pipeline generation. The integration of that.

GTM 81

GTM Engineering Customers Cross-sell 81

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 137

Sell Cross-sell Finance B2C 137

Partners in Excellence

OCTOBER 30, 2013

Selling and Order Taking are sometimes confusing. When the customer can, for the most part, educate themselves and make good decisions. When the customer can, for the most part, educate themselves and make good decisions. Some of the skills we use in selling are critical to order taking. Selling is different.

Sell 122

Sell Cross-sell Negotiate Education 122

Martech

JUNE 27, 2023

Sell, close. Pricing details. Pricing is a glaring example: It’s a rare B2B company that operates with fixed, public pricing. 3: Educational content Fill your site with useful, non-salesy information about your category and the problems your customers are looking to solve. Generate a lead. They’ll leave.

B2B 122

B2B Customers Cross-sell Price 122

Highspot

NOVEMBER 24, 2024

It’s typically a cross-functional initiative between sales and marketing. At its core, sales training teaches sales reps how to sell, imparting essential skills and techniques for engaging customers. On the flip side, sales enablement provides the tools to sell better. What Does Sales Enablement Training Include?

Pitch 52

Pitch Technique Sales Cross-sell 52

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. Youll learn everything you need to know from AI SDR use cases for inbound, use cases for outbound, the landscape putting a price on digital labor, and exactly how you can use AI SDR agents to transform your pipeline generation. The integration of that.

GTM 67

GTM Engineering Customers Cross-sell 67

Sales Hacker

MARCH 8, 2024

Claim your tickets today , including a limited number of special two-for-the-price-of-one tickets. By partnering with another SaaS company, you can identify opportunities for cross-selling (selling a complementary product to your partner’s customers), or co-selling (teaming up with a partner’s sales team to convert your prospects).

GTM 121

GTM Growth Referrals Cross-sell 121

SalesProInsider

AUGUST 26, 2020

In this episode of Virtual Selling, Concrete Results, I’ll share practical and actionable strategies for you to stop the stall and move forward with a willing buyer. Ditch the “handling and overcoming” objections approach and focus on the fact that most challenging questions, concerns, or objections are simply an education opportunity.

Conversion 91

Conversion Cross-sell Sales Education 91

Martech

MARCH 22, 2023

Review your price structure on promotions. Dig deeper: 5 tips to get more value from your tech stack Identify segments that can be more lucrative to target, such as regular buyers, people who buy at full price instead of waiting for sales and shoppers who send you clear purchase or upgrade intent signals. Look at your targeting.

Cross-sell 109

Cross-sell Education Price Campaign 109

Sales Hacker

NOVEMBER 21, 2017

x/= : Customer is happy buys more of your service through renewal, upsell and cross sell. Inbound: Reactionary to an inbound request ( MQL ) from a customer who experiences a pain, such as a demo request, trial sign-up, pricing request. Solution: Check your sales cycle – if it’s short you are not educating the customer.

SQL 106

SQL Non-Profits Drivers/motivators Education 106

PandaDoc

APRIL 11, 2023

Product knowledge training is an educational course for salespersons. The better your salespeople educate potential buyers on your product or service, the fewer doubts over the purchase remain. Using your product or service in the right way Well-educated staff can efficiently educate users as well.

Education 52

Education Product Customers Sales 52

Sales Hacker

JUNE 9, 2021

The goal at this stage is for marketers to educate readers, create brand awareness, differentiate themselves from competitors, and offer helpful content without asking for anything in return. The prospect either chose a competitor, decided to hold off on the project, or objected to pricing. Evolving the Marketing and Sales Funnel.

SQL 126

SQL Pipeline Sales Cross-sell 126

Pointclear

SEPTEMBER 24, 2015

You are trying to get the most, qualified leads, for the cheapest price. Maybe you traditionally sell to one line of business. Marketing provides air cover by nurturing and educating their known universe of prospects. It’s with demand. However ABM is the Holy Grail for those doing it right.

Lead generation 95

Lead generation Cross-sell Territory Gaming 95

Hubspot

SEPTEMBER 11, 2012

There are always opportunities for upselling, cross-selling, and repeat sales! According to Bain and Company, repeat customers spend an average of 67% more than new customers, and are 6-12 times cheaper to sell to. 3) Recommend Educational Materials. Consider this: Educational content turns neutral customers into fans.

Cross-sell 78

Cross-sell Referrals Education Up-sell 78

ConversionXL

DECEMBER 3, 2018

We call this movement-first content : articles designed to inspire and build credibility, instead of educate and target keywords. By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives.

Niche 133

Niche B2B Manufacturing Education 133

Sales Hacker

JUNE 26, 2020

And it will depend on factors such as industry, business model, product, pricing, and audience. We concentrated on evergreen, educational content for our blog to address this stage, and we placed a heavy focus on SEO. For example, B2C businesses need a shorter consideration phase than B2B businesses, which require more lead nurturing.

Referrals 132

Referrals CTR CRM Cross-sell 132

Hubspot

NOVEMBER 21, 2018

These roles vary based on the product, industry, and vertical you’re selling to. Negotiation: Both sales rep and decision makers discuss pricing details and feature needs. This type of model works best with a product of medium complexity and price. They are also often less motivated to sell than your own sales team would be.

Go To Market 101

Go To Market Process GTM Education 101

Martech

FEBRUARY 25, 2022

For information on pricing and a deeper feature breakdown on several of these platforms, download the MarTech Intelligence Report. B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Target customers.

E-commerce 125

E-commerce B2C Manufacturing Hospitality 125

Salesmate

JULY 5, 2020

In fact, it’s well on the way to overtake price and product as the main brand differentiator. This is one of the essential segmentation approaches that categorize a customer base by the following criteria: age gender ethnicity education income marital status education job position family size religion. Price Optimization.

Customers 101

Customers Objectives and Key Results CRM Territory 101

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. Business-to-business (B2B) A model in which businesses sell products or services directly to other businesses.

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

RingDNA

MARCH 26, 2025

If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. For example, say you sell commercial property insurance. SDRs & Sales Reps: LinkedIn is the perfect playground for social selling. Forget cold calling as your only tool.

Closing 62

Closing B2B Sell Referrals 62

Martech

JULY 24, 2023

One is educational or informative. If you’re selling things without a compelling story, maybe not. Beyond these basic requirements, look at your transactional email templates to discover whether they take advantage of the powerful cross-sell and upsell opportunities that are part of the transactional process.

Cross-sell 98

Cross-sell Real Estate Retail Represent 98

Gong.io

AUGUST 3, 2022

Customer success and account managers collaborate here to keep the buyer satisfied and to identify opportunities for expansion (through cross-sell and upsell conversations). In the SaaS world, it’s pretty common to combine tiered and per-user pricing models. See, for example, Toggl Track’s pricing model. Image Source ).

Customers 87

Customers Cross-sell Contract Price 87

The 5% Institute

OCTOBER 1, 2020

This gap may be needing more information about what you sell, finding solutions to their problems and pain points , and of course selling and serving new and current clients. Team selling is working with other departments to leverage intelligence, data, and relationships to open new relationships, and close more sales.

Consult 105

Consult Cross-sell Sales Real Estate 105

Gong.io

JUNE 15, 2018

Selling is a zero-sum game. While you’re popping a champagne bottle because you know how to sell against the competition, your competitor is downing cheap whiskey to mourn their loss. To do that, you have to understand the first principle of competitive selling: Different strategies win in different competitive scenarios.

Sell 78

Sell Cross-sell Education Gaming 78

Hubspot

SEPTEMBER 26, 2012

Customers calling to clarify complicated pricing and other terms and conditions issues. Through better initial education, you could save your customer service team a huge amount of time and effort, and by extension, deliver better customer service. first direct Leverages Non-Written Content to Educate Customers.

Service 78

Service Customers Education Legal 78

ConversionXL

JANUARY 29, 2016

Selling luggage ain’t exactly a sexy thing. Selling more than 17 million bags since 1998, eBags knew they had huge retargeting potential, but what they did with their data was pretty creative. Third, they used Gmail Sponsored Promotions to cross-sell complementary products to people who just bought something from other retailers.

Campaign 91

Campaign Cross-sell Healthcare Retail 91

Sales Hacker

FEBRUARY 2, 2021

It’s important that sales teams familiarize themselves with information about the prospects such as needs, wants, expectations, and relevant background information such as occupation and education. In this stage of the selling cycles, sales teams get to meet the client, either in person or through video conferencing apps or even email.

Sales 112

Sales Cross-sell Pipeline Negotiate 112

Salesforce

FEBRUARY 1, 2024

Decision stage By now, buyers understand their problem, have done their research, and are ready to make a purchase — but they haven’t crossed the finish line yet. Remember: Selling a solution rather than a product can help set you apart from competitors. You’re not just selling. The seller’s job?

Sports 111

Sports Cross-sell Pitch Represent 111

PandaDoc

AUGUST 18, 2022

Sales battle cards are short and simple educational flashcards designed to get prospects into your marketing funnel and help your sales team close more deals. These sales tools serve as visual aids that compare your company’s service, product, pricing, and features (among other things) to your competitors. What are sales battle cards?

Closing 96

Closing Objectives and Key Results Sales Pitch 96

ConversionXL

OCTOBER 16, 2022

For a company selling high-ticket products, like cars, the same purchase frequency indicates repeat business instead. Be sure to also account for product prices and customer lifespans when assessing your data. Education app Headway knows its followers care about personal growth. Total spend on acquiring customers.

Customers 129

Customers Retail Cross-sell Follow-up 129

Heinz Marketing

JANUARY 13, 2022

And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. Who do you sell to? Who should you really be selling to? You can’t really sell to everyone in health care. to have their own programs. Target Account Precision.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

The 5% Institute

FEBRUARY 12, 2020

This gap may be needing more information about what you sell, finding solutions to their problems and pain points , and of course selling and serving new and current clients. Team selling is working with other departments to leverage intelligence, data, and relationships to open new relationships, and close more sales.

Consult 98

Consult Cross-sell Sales Real Estate 98

ClickFunnels

SEPTEMBER 29, 2022

If your company is brand new and you haven’t made any sales yet, then you will have to make an educated guess. We believe that the most effective way to sell anything online is the Value Ladder sales funnel. We also recommend adding downsells , upsells , and cross-sells to these core offers in order to maximize your revenue.

Cross-sell 130

Cross-sell Launch Objectives and Key Results Niche 130

SaaStr

FEBRUARY 21, 2024

This creates a multiple effect because you cross-sell to their customer base. Prospects don’t just want to know the price, especially in security. At Drata, they get a SOC 2 before selling a SOC 2. They have a quarterly launch rhythm that David Sacks coined, with set times to educate.

Cross-sell 111

Cross-sell Campaign Strategize Education 111

Hubspot

MARCH 15, 2019

An MRR analysis will tell you if your revenue is shrinking or growing over time, plus, it informs sales leaders so they can make educated business decisions. Picture this: You work for a cloud computing company that sells a cloud photo storage platform. What Is MRR? MRR stands for monthly recurring revenue. Expansion MRR.

Contract 97

Contract Cross-sell Commission Represent 97