Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. And we’ve had conversations in the past where it’s like, you’ve got to build division, you’ve got to sell division, and then you’ve got to scale division. You know, we are the we don’t code and we don’t sell, right? It has to be.

GTM 84

GTM Finance Cross-sell X-functional 84

Sales Hacker

JUNE 3, 2025

And Lycos, which was one of the first search engines had, was located outside the Boston area. And I went to sell advertising solutions for them and I really enjoyed, you know, matching. audiences that were on Lycos, platforms to what an advertiser was looking to do sell their products. Is it partners, is it agencies?

GTM 89

GTM Territory Gaming Sales 89

Hubspot

FEBRUARY 12, 2025

So, we decided to create a tool that could scan individuals Twitter (now X) profiles and generate content tailored to the individual. When we launched, we simply shared the link on X, hoping a few dozen users might try it out. Our programming team built a context engine using Large Language Models (LLM).

Minimum Viable Product 36

Minimum Viable Product X-functional Healthcare Territory 36

SaaStr

JUNE 23, 2025

months is reshaping how software gets built TL;DR: The New Dev Platform Reality In June 2025, Replit CEO Amjad Masad dropped a bombshell on X: his company had crossed $100M ARR, up from just $10M at the end of 2024. The platform essentially sells itself through viral project sharing and template libraries.

X-functional 85

X-functional Price Growth B2B 85

Sales Hacker

APRIL 15, 2025

And the founder said, well, get us lots of leads and lots of meetings and we’ll, we’ll sell to them. Like I can go bring a hundred more lookalikes if I know who we’re selling to. But if the founders don’t even know that because they say, oh, we can sell to this industry and that industry.

GTM 62

GTM B2B Follow-up Campaign 62

Sales Hacker

AUGUST 7, 2024

Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams. Should your sales engineers also implement the software? How easy is it to implement your product?

Go To Market 121

Go To Market X-functional Engineering Cross-sell 121

Hubspot

APRIL 2, 2018

I’ve CC’d our lead engineer to speak to your concerns.”. We’d already agreed on X price. If we can come down to X price, would you sign today?”. You might be interested in our newest Feature X. ". I’ve CC’d our lead engineer to speak to your concerns.”. We’d already agreed on X price. We’ve all been there.

Prospecting 101

Prospecting X-functional Contract Cross-sell 101

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

Retail 116

Retail X-functional Launch Non-Profits 116

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than the CEO running around telling the engineers exactly what to build, you now have product managers. To me, that’s what the cadence says. I learned this operating myself.

Finance 117

Finance X-functional Launch Objectives and Key Results 117

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Most likely, they’ll only remember one—your main selling point. Run a functional investigation. The limits of competitive analysis. is probably random. Set your goals.

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

NOVEMBER 3, 2016

So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different. In other words, you’ll answer questions like: Where in the buyer journey is the person that downloads [X] whitepaper? What are you trying to sell? Image Source.

B2B 110

B2B Conversion B2C SQL 110

Heinz Marketing

MAY 16, 2022

Matt : Yeah, or companies that have a history of selling to mid-market and SMB companies that don’t take the time to understand how an enterprise buyer buys and then don’t respect what is conveyed via a very different buying process. I’m a big believer in cross-functional alignment. And keep things simple.

Pipeline 96

Pipeline Referrals X-functional Cross-sell 96

Heinz Marketing

JUNE 7, 2021

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. And so, as we have evolved complex buying and selling, the model has evolved as well.

Pipeline 128

Pipeline B2B Sales Cross-sell 128

SaaStr

FEBRUARY 4, 2020

We have 1,000 employees across three locations, San Francisco, Denver, and New York, and everything in the past four years has grown by more than 10 X. They cross referenced a bunch to come up with the teams that performed the highest, were not the smartest people in the room. How do you challenge directly X-axis? Am I scared?

Drivers/motivators 99

Drivers/motivators X-functional Trust Cross-sell 99

ConversionXL

JUNE 26, 2017

Websites selling different things are different and even if they sell the same products, their target audience might be different. Organize growth into a cross-functional team. Sujan Patel : Content As A Growth Engine. If you want to sell something, you need to make people feel like this is made for them.

UX 85

UX Cross-sell A/B testing Intrinsic 85

SaaStr

JULY 5, 2024

GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. They hire a VP of Sales who doesn’t want to sell or learn the product. People aren’t as receptive to a cross-sell when you rip them off in the core one.

GTM 83

GTM Cross-sell X-functional Pipeline 83

Heinz Marketing

FEBRUARY 21, 2022

The power of 3 key selling strategies: virtual product tours, ROI validation and customer case studies. How ScienceLogic aims to get the right personalized outcome engagements to targets by building components cross-functionally. We uncover: How to build trust at the beginning of a buyer’s journey.

Pipeline 104

Pipeline B2B Inside sales Sales 104

PandaDoc

OCTOBER 13, 2022

Lead generation X ? Social media integration X ? Free version X ? Lead generation X ? Social media integration X ? Free version X X 24/7 customer service ? Lead generation X ? X Mobile access ? ? Social media integration X ? Free version X ? Lead generation X ?

X-functional 52

X-functional Territory CRM Lead generation 52

SaaStr

JULY 24, 2019

This is pretty simple, but when I look at this industry, a lot of times what I see is organizations crafting pricing packages that would enable, for example, an enterprise-wide license, where an organization pays you X amount of money, and they have unlimited seats, unlimited usage. We sell contact center software. What does that mean?

X-functional 64

X-functional Clients Engineering Start-ups 64

SaaStr

JULY 15, 2022

How, if no one’s heard of you, do you sell to big companies? And the way you get it is whether it’s outbound, generally inbound events or whatever, solve a 10 X pain point, solve a unique pain point that a large enterprise has that other vendors don’t provide. So again, we could use it for any function.

Growth 117

Growth Cross-sell Start-ups X-functional 117

ConversionXL

FEBRUARY 26, 2014

AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. This type of cross referencing will help expand the scope of your conversion measurement and allow you to shape your conversion funnel. Don’t stop with just the major search engines! image source.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Heinz Marketing

JULY 13, 2020

Can you talk a little bit about though, in this pandemic, in a time when you’ve got your buyers are working from home, we don’t have in-person offices as often, you would think that this would be the time for digital selling strategies to really shine. I don’t know that we have seen that. It’s not just the phone.

Pipeline 86

Pipeline Referrals Cold Call Sales 86

Hubspot

MARCH 10, 2016

An adjective used to describe companies that sell to other businesses. An adjective used to describe companies that sell directly to consumers. Websites that receive many inbound links can be more likely to rank higher in search engines. A cross between a landing page and a “regular” website. 6) Blogging. 39) Hashtag.

Networking 78

Networking Engineering Non-Profits Follow-up 78

SaaStr

AUGUST 7, 2020

The secret to building more than one is reusing components so that you don’t have six engines that do the same thing, that you reuse that engine and you get to use what we call metadata to reimagine it for each one of these industries. You can see it right behind you going across the bridge but can you see 10 X?

Price 86

Price Retail X-functional Healthcare 86

SaaStr

OCTOBER 29, 2019

I was on the product team and saw this opportunity for us to work more cross functionally across the company and focus heavily on retention and monetization. These companies labor over engineering architecture, pixel perfect design and the pricing was an afterthought. If you value speed, you might up in for an Uber X.

Price 45

Price X-functional Cross-sell Drivers/motivators 45

SaaStr

JULY 8, 2020

Obviously, our first priority was working with our portfolio companies, but if you’ve got your investing engine on and you’re rearing to go, it didn’t feel like in February or March or April or May was really the time to deploy. Look, okay, let’s say half your business sells to eCommerce, but 20% sells to live events.

Pitch 84

Pitch Start-ups Up-sell Referrals 84

Sales Hacker

MARCH 2, 2020

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.

Sales 143

Sales Technique Objectives and Key Results Up-sell 143

ConversionXL

OCTOBER 4, 2018

In 2009, Netflix offered $1 million to anyone who could improve the quality of its recommendation engine by 10%. As it turned out , the enhanced algorithms “did not seem to justify the engineering effort needed to bring them into a production environment.”. which customers will buy one or more products for a cross-sell or upsell.

Sports 131

Sports Clients Engineering Niche 131

SaaStr

FEBRUARY 25, 2021

The Evangelist can immediately go out and just start selling your product to anyone they can get a meeting with, and can chat the ear off any in-bound prospects. They know how to think creatively and cross-functionally. Get the lead generation engine really working with the VP Marketing. The problem with The Evangelist?

X-functional 145

X-functional Cross-sell Sales Up-sell 145

SaaStr

MARCH 12, 2019

Awesome revenue growth on the X axis, awesome revenue retention on the Y. And I think it comes out of the 80s and 90s and how we used to sell with shelfware. We really only know how to sell the mid market companies through inbound demand gen. And help them to figure out how to sell the enterprise. That’s easy.

Growth 106

Growth Cross-sell Contract X-functional 106

SaaStr

MAY 14, 2023

Nicolas has a PhD in computer science, search engine background, text mining, worked in search for a long time. Greenhouse followed a similar path to Talkdesk and should cross $10 million ARR later this year, up from almost nothing at the start of the year. An engineering team and the sales team was me with a laptop.

Price 109

Price Start-ups Up-sell X-functional 109

ConversionXL

APRIL 3, 2018

Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Value = (Knowledge + Process) x Skill x Attitude. What engages and when does that sell?

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. For cross device testing, you can emulate a range of mobile environments across Android, Windows and iOS. We also gave the option to view only Peep’s favorite tools as well.

Conversion 124

Conversion A/B testing UX Consult 124

Sales Hacker

APRIL 23, 2018

This is the only way to create both predictability and sustainability to the sales function. You’ll still see unplanned things happen, but this will flatten out the variance associated with your individual B2B sales engine. On the cross hair = hitting goal. 3) Encourage activity based selling. Measuring outcomes is easy.

Drivers/motivators 88

Drivers/motivators Pipeline Objectives and Key Results X-functional 88

SaaStr

AUGUST 15, 2020

We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. That doesn’t mean to say, you’re going to do away with the functions. Jay Snyder: That’s an enablement exercise that is not to be minimized, right? I mean, what do they do?

Retail 107

Retail Start-ups Drivers/motivators Up-sell 107

SaaStr

MARCH 5, 2019

The entire company was told about us selling our chat products Stride and Hipchat to our largest competitor in the space, Slack, four days before the news went out. Crossed a billion in revenue. Is Atlassian crossing the line and enjoying crossing the line, but where is too much information? They’re good engineers?

Objectives and Key Results 77

Objectives and Key Results Cross-sell Trust Product 77

ConversionXL

JULY 20, 2019

However, the opportunity to up-sell and cross-sell has been lost completely. If user did X, send them Y three days later if they haven’t done A, B, and C. Often, engineers and developers have control of these emails. They’re usually plain text and functional (like the Airbnb example above).

Conversion 90

Conversion Promote X-functional Start-ups 90