Salesforce

NOVEMBER 7, 2023

Team selling is more important than ever, and sales kickoffs help us sell faster and smarter when we learn more about each other’s working styles. Maybe you’re launching a new product, selling into a new industry, or tweaking the sales process. SKOs are all about: Camaraderie. Collaboration.

Cross-sell 64

Cross-sell Presentation Sales Up-sell 64

SaaStr

NOVEMBER 1, 2022

We remain optimistic about the prospects of cross-border SaaS. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong. Org Building Ideas for Cross-Border Companies. It’s a close-knit buyer/seller group.

GTM 86

GTM Cross-sell Niche Strategize 86

Highspot

SEPTEMBER 28, 2021

Go-to-market teams work in silos, rarely communicate. Go-to-market teams collaborate continuously to drive outcomes. Static relationship with market, slow to adapt. Nimbly adapts to shifts in market. Your sales acceleration strategy should touch all aspects of your go-to-market approach.

Sales 52

Sales Cross-sell Growth Technique 52

Sales Hacker

SEPTEMBER 10, 2018

“Hunters” typically have salaries tied to revenue; “farmers” usually get compensated based on renewal percentages; “prospectors” might receive pay for setting up qualified meetings. As you can imagine, that’s a tough sell, especially when you’re at a startup or entering new markets.

Quota 84

Quota Represent Cross-sell Drivers/motivators 84

criteria for success

MARCH 25, 2020

And no matter where you are or what your organization sells, you’ve likely seen an impact on your business. Selling Through Uncertainty. Criteria for Success is hosting a series of group Q&A's about selling during COVID-19. What silly games could you implement to keep people connected? How to Run a Sales Team Meeting.

Cross-sell 66

Cross-sell Sales Up-sell Meeting 66

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Highspot

DECEMBER 19, 2023

6 Benefits of a Sales Development Playbook The sales development playbook isn’t just a tool; it’s a game changer for SDRs and sales leaders. This results in a more powerful go-to market strategy. Product/Service Information Your sales development team needs to know what they are selling.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and If you know your goals upfront, that knowledge will help you structure the research to meet those goals. Most likely, they’ll only remember one—your main selling point. Your PODs are where you’ll win the game.

UX 126

UX X-functional A/B testing User Experience 126

SaaStr

DECEMBER 3, 2020

How does this change when selling to SMBs vs enterprise? * How does Sam think about the relationship between sales and marketing? Are marketing becoming the new sales team with their content being used more and more in the sales funnel? And upon meeting the team, I was just blown away by the people. I want to meet Joe.”

Sales 71

Sales Cross-sell Start-ups Growth 71

SaaStr

JUNE 27, 2019

Fast forward to today, we’ve crossed the $400 million revenue mark. We announced tomorrow, but we’ve crossed that line and now we’re at about 55% of our revenues coming from the enterprise. So we’ve gone through a pretty massive transformation as we’ve taken on the enterprise market.

Cross-sell 70

Cross-sell Technology Technology Retail 70

SaaStr

NOVEMBER 16, 2020

How does Andy structure the pipeline meetings? How are the meetings structured? Where do many people go wrong in pipeline meetings? So I have marketing time every week and things like that. But I have my CMO, for example, bring maybe the team that’s working on our web redesign to that meeting.

Pipeline 79

Pipeline Territory Price Product 79

Hubspot

NOVEMBER 21, 2018

So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? But first, what is a go-to-market strategy?

Go To Market 97

Go To Market Process GTM Education 97

Martech

MAY 5, 2022

Many organizations use CDPs or data management platforms to collect and activate this data, helping them meet the unique needs of each customer. Here are some actionable steps Naves recommends marketers take to enhance their personalization by connecting customer data. We want to go to market,'” said Naves.

Customers 113

Customers Cross-sell Gaming Campaign 113

SaaStr

MAY 8, 2020

How are your meetings progressing, who are they progressing with, are the right stakeholders in the room, what’s the next action step, how fast is the next followup meeting getting scheduled, how are pilots going, and what else can we be doing to get our clients onboarded as soon as possible?

Cross-sell 72

Cross-sell Contract Start-ups Up-sell 72

Martech

OCTOBER 28, 2022

B2B marketing leaders are at a crossroads. But the go-to-market (GTM) strategies, systems and plays many teams use are not connecting with how buyers and companies research and make purchase decisions. . But in simple terms, it starts with B2B marketing viewing sales as their customer. Oxford Dictionary.

B2B 129

B2B GTM Cross-sell Quota 129

SaaStr

MARCH 22, 2023

Your Commercial Market Will Define You Throughout Lenta’s experiences with these three journeys, he’s learned some key lessons for those looking to do similar. The commercial market you choose to build and offer your customers defines you, yes. Instead of selling products, they were selling aspirational concepts and business value.

Growth 77

Growth Cross-sell GTM Up-sell 77

Veloxy

MAY 3, 2022

Sales can be an intimidating numbers game. Helps your sales team spend more time on the selling activities that produce revenue. Helps perfect your sales process in order to sell more. In addition to helping sales team’s accelerate sales, Veloxy also helps optimize sales enablement by maximizing selling efficiency.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Sales Hacker

MARCH 2, 2020

I’ve pulled together the top 97 books from a range of sales disciplines to give you the information you need to stay relevant, lead conversations, understand the trends — and of course, improve your game. The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

Sales Hacker

AUGUST 25, 2023

We’ll continue on our mission to provide real stories/strategies/insights from the best go-to-market operators on the planet, spanning sales, marketing, customer success, operations/enablement, product and hiring. 0 out of 100 had any sort of meeting like that. Thanks for being part of the GTM community.

GTM 52

GTM Contract Cross-sell Account management 52

InsightSquared

DECEMBER 3, 2019

The heart of revenue operations is the alignment of marketing, sales and customer success operations and their go-to-market teams around one single north-star goal: revenue. AI is changing the game with its ability to upscale human capabilities and provide us with faster, deeper and more accurate insights. AI Influences.

Cross-sell 62

Cross-sell Teamwork Sales Gaming 62

Sales Hacker

OCTOBER 7, 2021

You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Best-selling author of Embrace Your Edge, Hang is a global speaker on sales, leadership, and diversity & inclusion in the workplace.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

InsightSquared

FEBRUARY 4, 2021

Not to know how long it takes to get the decision maker engaged in a meeting. You’ll get complete visibility into deal health that brings new life to routine sales processes like 1:1s, pipeline reviews, coaching sessions, and forecast meetings. Align your complete go-to-market team around a uniform view to maximize results.

Objectives and Key Results 62

Objectives and Key Results Cross-sell CRM Sales 62

SaaStr

JULY 30, 2020

Why do founders have to sell the product themselves at the start? Peter Kazanjy: So at TalentBin, that was kind of like my first training wheels, SaaS business, and also the place where I started to learn and appreciate go to market. So nowadays I’m all go to market all the time.

Cross-sell 80

Cross-sell Up-sell Start-ups Sell 80

Salesforce

JANUARY 3, 2022

Predictable growth is the name of the game in the new year, and you need the right tools, tips, and techniques to make it happen. As our recent Sales Summit revealed, the old ways of selling — aggressive quotas, in-person sales calls, nagging pipeline reviews — just don’t work anymore. Learn more: “Diversity Sells”.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Hubspot

AUGUST 8, 2019

That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.). Revenue by market. Cost of selling as a percentage of revenue generated.

X-functional 96

X-functional Quota Cross-sell Contract 96

Highspot

JUNE 6, 2023

And from an efficiency perspective, it’s all about how sellers apply their talent, tools, resources, and processes without putting in endless hours to meet targets and sales quotas. Establishing shared goals begins with defining common objectives and expected results to foster cross-team collaboration and understanding.

Closing 52

Closing Product Objectives and Key Results Quota 52

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. In both cases, the reason we have separate markets is that the customers could not have referenced each other. What is the "Chasm"? A war analogy.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

AUGUST 27, 2019

I think that we would probably all agree that there is no one more motivated than the founder in the founder led sales stage to get sales, cross the line, and when it comes to comp design, there’s really no big comp design to be had if the founder’s the one closing the deals. But also what is my go to market motion?

Territory 54

Territory Contract Cross-sell Drivers/motivators 54

SaaStr

JULY 15, 2022

How, if no one’s heard of you, do you sell to big companies? Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. First of all, on go-to-market and sales and marketing, be very, very wary of folks that want to outsource your core. Jason Lemkin: Well, let’s break it up.

Growth 95

Growth Cross-sell Start-ups X-functional 95

SaaStr

MARCH 12, 2019

The three stages are product-market fit, then go-to-market fit and lastly growth and moat. And so I just want to throw in a framework around product market fit measured by customer value creation, then go to market fit measured by economics, then we scale fast. Totally changes the game.

Growth 83

Growth Cross-sell Contract X-functional 83

Sales Hacker

FEBRUARY 5, 2019

We have worked inside organizations that have successfully transitioned from selling into mid-market to selling into Enterprises. This guide will arm you with the three most important things to address with your executive team before committing to the Enterprise market. Get Aligned Before Moving Upmarket. Integrations.

Product 58

Product Contract Cross-sell Account management 58

SaaStr

JULY 11, 2019

So, it was fun to meet, and I want actually. You did it both from technology initially, with Twilio, and then with go-to-market partners like Zendesk and Salesforce, right? When you go with such a strong message, that’s what got us in the first couple of years after ’14, that got Talkdesk to grow as much as it did.

Launch 103

Launch Technology Technology Up-sell 103

SaaStr

AUGUST 12, 2020

Lara Caimi: And the way I thought about it was when you think about some chief strategy roles, one spectrum could be like, “Hey, it’s a staff role that makes slides for the CEO for board meetings or something.” For us with our go to market model, what kind of ramped reps will we need as we think about out quarters?

Customers 71

Customers Strategize Start-ups Growth 71

Heinz Marketing

APRIL 19, 2021

Matt: So, you are the proud new recipient, last minute, of an all-star game. Which I assume means a home run derby, and it’s going to be exciting to have in town. So, you guys have got a pretty good deal going there. An all-star game coming here, I know a little bit of contention there, but it’s a wonderful place to be.

Pipeline 72

Pipeline Sales Cross-sell Up-sell 72

Heinz Marketing

JANUARY 25, 2021

I feel like I hear that every day now because we’re all in that same lane, same pool and everyone gets a chance to meet her and they’re like, “Oh, wow. ” Which is important on both sides, but also to think about, “How do we take the long game approach to this? Jason Yarborough: Yeah, I agree.

Pipeline 86

Pipeline Sales X-functional B2B 86

Sales Hacker

DECEMBER 8, 2017

Growth of Omni-Channel Sales Strategies & Social Selling. The Continued Emphasis on Alignment of Sales & Marketing. Ditch your pitch – Bring new ideas to the sales meeting, be creative and think on your toes. Amazon is your new competitor – They now sell everything and dominate every product category. .

Sales 97

Sales Cross-sell Up-sell Pipeline 97

SaaStr

AUGUST 26, 2022

Sometimes we’re not as founders, sometimes founders sell their company because they don’t end up being deeply passionate about what it does. So sell your product. A few can, Andreessen and maybe Sequoia, but 99% of the VCs you meet, legally, they can only invest in startups, whether they’re late stage or early stage.

Quota 79

Quota Growth Product Closing 79