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Customer experience tools and strategies: 2025 Predictions

Martech

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 125
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How to Scale a SaaS business: 5 Growth Tips with Jason Lemkin + Algolia

SaaStr

Jason identifies product/market fit (PMF) as the stage where a startup that has struggled to get customers suddenly sees growth but they don’t know why. You may not have that magical sales person, but as a founder, you simply have to sell. On finding product-market fit in the early stages. And then, there are your superpowers.

Growth 125
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16 marketing automation platforms your organization should consider

Martech

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. This includes cross-channel, multi-touch and multi-wave campaigns. It is currently backed by Centerbridge Partners and employs 900 people.

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Creating A Successful Digital Marketing Plan For Restaurants

ClickFunnels

We believe that the most effective way to sell anything online is the Value Ladder sales funnel. We also recommend adding downsells , upsells , and cross-sells to these core offers in order to maximize your revenue. What Is the Value Ladder Sales Funnel? What Should Be the Purpose of Your Value Ladder Sales Funnel?

Promote 162
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What’s new and what’s working, in B2B channel partner marketing

Martech

So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods. It’s the job of the vendor to provide product knowledge to their partners.

B2B 113
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How unifying customer profiles is paying off for this iconic travel brand

Martech

Xanterra Travel Company owns an extremely unique and diverse collection of travel and hospitality brands that all share a common mission — to provide travelers with unforgettable experiences. Swiftcurrent Lake in the Many Glacier region at Glacier National Park. Image provided by Xanterra. Onboarding the right technology.

Territory 106
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How to Cultivate Psychological Safety for Your Team, According to Harvard Professor Amy Edmondson

Hubspot

Why were the best hospital teams messing up consistently, while the less powerful teams were making considerably less errors? Since her initial findings, Edmondson has studied psychological safety across numerous companies, organizations, hospitals, and even government agencies. Recognize its importance to both innovation and growth.