Salesforce

OCTOBER 18, 2023

You can’t sell something to someone you don’t know exists yet, and they can’t buy anything from a company they’ve never heard of. Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. Who, what, why, how, where, and when? Whom should you be targeting?

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

Salesforce

OCTOBER 12, 2021

Sign up now. It’s an evolving discussion that comes up with our customers every day. They see how all departments can drive revenue for the company; those departments can include sales, marketing, customer success, and finance. Growth isn’t just describing the financial valuation of a business anymore. Great question.

Gaming 98

Gaming Cross-sell Sales Finance 98

Hubspot

JULY 22, 2020

Invest in upping the branded content on your social media and website. For instance, assigning negative keywords makes your content show up on more relevant SERPs. When you know what to focus on, you can come up with a solution that serves your company's goals. Cross-Selling and Upselling: The Ultimate Guide.

Referrals 101

Referrals Cross-sell Price Clients 101

SaaStr

MAY 19, 2019

Only in this quarter did their “international subscriber additions exceed those from Australia and New Zealand, with particularly strong growth in the U.K.” ” So even in SMB sales in smaller markets, if you take dominant market share — you can get to $500m+ in ARR! As It Crosses $650m in ARR.

Non-Profits 86

Non-Profits Cross-sell Price Up-sell 86

SaaStr

MAY 20, 2020

Then: – Assume overall Cloud spend doubles in 5 years (maybe more) – Assume your Market Share grows 5x in 5 ys – Assume you figure out how to 3x your ACV. You will be able to do a secondary sale of some of your shares if you continue to do well. Forward TAM: Today x 2 x 5 x 3 (30x). — Jason ?BeKind?

Cross-sell 113

Cross-sell Market share Up-sell Conversion 113

Gong.io

AUGUST 24, 2022

They’re calculated estimates based on an analysis of factors such as current sales pipeline , previous sales history, total addressable market, and lead stage scoring. Sales forecasts are also put to use further up the management chain. From there, you apply your market share (as a percentage) to calculate forecasted revenue.

Territory 62

Territory Pipeline Finance Sales 62

Gong.io

DECEMBER 14, 2022

A great sales objective doesn’t just give your team direction or motivate them to sell more — it also improves a portion of your sales funnel and keeps the company moving forward. . Do they facilitate business growth? Sales efficiency is key for a high-performing sales team, especially when reps spend most of their time not selling.

Objectives and Key Results 62

Objectives and Key Results Quota Profit margin Cold Call 62

Sales Hacker

SEPTEMBER 4, 2018

Inspire new sales (upsell, cross-sell). Upsells and cross-sells can also be driven by a variety of roles and at moments throughout the cycle. Writing for Forbes, entrepreneur Alex McClafferty even claimed that CS is the best kept secret of hyper-growth startups. Customer Success and Marketing.

Customers 56

Customers Cross-sell Referrals Growth 56

Closer's Coffee

JUNE 19, 2019

Majority of CEOs would agree that by hiring the right sales manager would catapult the growth of your business by improving efficiency and profitability. On the other hand, hire an incompetent, non-progressive thinker, and you end up with turnovers, lost accounts, a poor reputation, and declining market share within your industry.

Non-Profits 74

Non-Profits Cross-sell Territory Drivers/motivators 74

Miller Heiman Group

MARCH 13, 2019

If your organization refers to sales enablement as a project or program, you’ve set yourself up for failure. As an example, if you have a business value justification or a social selling program underway, develop coaching services that allow your sales managers to coach along those lines. Earn executive buy-in and sponsorship.

Objectives and Key Results 107

Objectives and Key Results Quota Technology Technology 107

Highspot

OCTOBER 23, 2023

Boost Sales and Revenue Revenue growth is often the most tangible outcome of a successful product launch. When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. Let’s explore these strategies to set your product launch up for success.

Launch 59

Launch Negotiate Product GTM 59

ConversionXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. How to create a marketing playbook. Target market.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Miller Heiman Group

JULY 18, 2019

On the surface, your sales organization looks like it’s doing everything your shareholders or board expects: Your revenue attainment is up, and more salespeople are exceeding their goal than you’ve seen in the last five years. One way to do this is to establish cross-functional account teams. So, How Does Your Organization Stack Up?

Sales 55

Sales Cross-sell Quota Negotiate 55

SalesHandy

JULY 12, 2022

is a common misconception amongst many salespeople and marketers believing they should serve everyone. If you are selling to the wrong individuals, then your sales team will most likely struggle to connect with them and their pain points. Low CLV and high churn rates indicate that you are selling to the wrong people.

Customers 59

Customers Cross-sell Represent Contract 59

SBI

MAY 2, 2018

Jared: Since our founding in 1999, Zilliant has partnered with our customers by curating actionable insights hidden in their data that drive sales actions, customer relationships, and profitable growth. We turn a company’s data into actionable intelligence that is proven to drive growth. 50% reduction in sales rep ramp-up time.

Gaming 55

Gaming Cross-sell Profit margin Price 55

Heinz Marketing

APRIL 8, 2019

Catch up on past shows at SalesPipelineRadio.com and subscribe on Spotify , iTunes , Blubrry , Google Play , or Stitcher. Matt: You bring up a number of really important points. We have it linked in the notes we have it up on the salespipelineradio.com. As we see more A.I. Liz: That’s our goal.

Pipeline 69

Pipeline Cross-sell Sales Up-sell 69

Hubspot

APRIL 1, 2019

Market dynamics and market share. If your solution relates back to those problems, you can sell to the C-suite. This is a great way to set yourself up for failure. Growth begets growth. There’s a lot of build up. You can do that by switching up who’s speaking in real life or on a video or demo.

Presentation 100

Presentation Technique Closing Sales 100

Lead Fuze

JANUARY 9, 2024

Ecommerce is booming, and business owners are on the lookout for ways to capitalize on ecommerce growth. Conclusion Capitalizing on Ecommerce Growth Strategies Ecommerce growth isn’t just booming; it’s blowing up like a piñata at the world’s biggest birthday bash. Should ecommerce have a hyphen?

E-commerce 52

E-commerce Growth Retail Gaming 52

Sales Hacker

DECEMBER 20, 2018

The solution is wrapped up in the Sales Flywheel where the customer experience is at the center. It’s up to us as salespeople to discover our strongest talent and then optimize accordingly. The customer experience is touched by all areas of the business including marketing, sales, client services, and customer service.

Customers 64

Customers Cross-sell Technology Technology 64

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? At the time, Reebok was selling more shoes than Nike ). Don’t want walk up four flights of stairs?

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Hubspot

APRIL 1, 2018

So it was a little difficult for me to come up with just one "best" advertisement of all time -- which is why there are 17 in this post instead. Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began.

Gambling 101

Gambling Campaign Sports Gaming 101

Salesforce

FEBRUARY 15, 2024

Start small with weekly or monthly goals, and build up your confidence to work towards bigger and more lucrative goals down the road. However, I understand the power of outbound selling so I set a goal for myself to bring in $250,000 each quarter — driven in part by outbound efforts. We’ll show you how to get started.

Cross-sell 64

Cross-sell Non-Profits Quota Drivers/motivators 64

Sales Hacker

MARCH 2, 2020

And for leveling up your sales skills, nothing beats a good sales book. There are only about 10–15 books in each discipline, so you can easily read up on the books you’re likely to need or want. The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling.

Sales 141

Sales Objectives and Key Results Technique Non-Profits 141

ConversionXL

OCTOBER 14, 2021

To efficiently track brand awareness growth, you need to draw out both quantitative data and qualitative insights. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. But that doesn’t make it any less valuable. . NPS & CSAT. Take Tesla.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

SaaStr

MARCH 8, 2019

If you’re interested in HubSpot and you’re interested in inbound marketing, I would encourage you as a next step to check up the free trial on our site and see if it works for you. Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. I kind of grew up with the funnel.

Cold Call 44

Cold Call Trust B2C Go To Market 44

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth 87

Growth GTM SQL Strategic partnership 87

Salesforce

APRIL 28, 2022

The two-year online sales growth rate reached 65% globally in the quarter. Let’s take a look at potential growth opportunities for retailers. Understanding and responding to online shopping behavior is essential to driving ecommerce growth. Mobile sales data shows room for growth.

Retail 98

Retail Cross-sell Growth Sales 98

PandaDoc

SEPTEMBER 19, 2023

The benefits of a vertical marketing strategy for SMBs include focusing resources effectively, developing expertise, fostering innovation, commanding premium prices, and laying the foundation for future growth. Try PandaDoc What is vertical marketing? Let’s stack these three concepts up.

Niche 52

Niche Cross-sell Price Referrals 52

Salesforce

NOVEMBER 17, 2023

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. And ecommerce is big business: This year, the global ecommerce market exceeded $16 trillion. Sell on social What is ecommerce? Ecommerce is all the online activity involved in the buying and selling of products and services.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. I worked my way up through management, became a clinic director at one of the largest sport medicine practices in the country. I’m sure we can tighten that up a little bit.

Closing 69

Closing Customers Niche Sports 69

SaaStr

MARCH 8, 2019

If you’re interested in HubSpot and you’re interested in inbound marketing, I would encourage you as a next step to check up the free trial on our site and see if it works for you. Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. I kind of grew up with the funnel.

Cold Call 19

Cold Call Trust B2C Go To Market 19

The Lost Book of Sales

JULY 12, 2021

I have to say it didn't bother me at all while I read it, but I can understand that modern "Growth Hackers" and other actively practicing professionals can feel that way. If you enjoy what you read and would like to receive a very occasional, hand-crafted update from me into your inbox, feel free to sign up below.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

JULY 11, 2019

And then I want to have some, really dig in, substantively, on going up market. Because we all go … most of us in this room are going to go up market, we’re going to raise our prices. We want to pick up the phone and call the airline, call Uber asking for our food. I just saw a report that came up.

Launch 104

Launch Technology Technology Up-sell 104

SaaStr

AUGUST 19, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. So the new sales leader is trying to figure out, can we go further up market? And so, eventually, the growth plateaus. And maybe I could come up with a general idea. So much talk about doom and gloom.

Niche 87

Niche Follow-up Start-ups Growth 87

ConversionXL

NOVEMBER 17, 2022

The more you know about your customers and market, the more effectively you can run your business. Digital analytics helps drive growth by using what’s happened in the past and what’s happening in the present to improve what happens in the future. sale, sign-up, or download) compared to the total number of visits.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

JANUARY 18, 2022

In this article, you’ll learn what brand awareness marketing is and how to become the only obvious choice when the prospect is ready to buy. What is brand awareness marketing, really? Brand marketing is the most powerful weapon in your growth arsenal. Brand is how you win in crowded markets.

Campaign 122

Campaign Networking Non-Profits Launch 122

ConversionXL

NOVEMBER 8, 2018

Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. For companies that sell on Amazon, getting Alexa to choose your products requires optimizing for Amazon Choice. What we’ll end up with is a multi-modal experience.”.

B2B 100

B2B Manufacturing Retail Cross-sell 100