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What’s the Difference Between a Cross-Sell and an Upsell?

RingDNA

The main difference between cross-selling and upselling is what you are offering. Upselling recommends a more advanced version of the same product, while cross-selling suggests a different product that complements the original one. Cross-selling introduces a new product that supports or extends the original purchase.

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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Martech

Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members. Cost savings Loyalty programs are not only a money maker, they are also a money saver.

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CDP and customer experience: Best of the MarTechBot

Martech

Cross-channel consistency: Ensure that messaging is consistent across all touchpoints, enhancing the overall customer experience and reinforcing brand identity. This fosters stronger customer relationships and drives higher engagement and conversion rates, ultimately contributing to business growth.

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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

We’ll explore the essential email nurture journeys for SMB marketing that can help you build stronger customer relationships and drive sustainable growth. Welcome emails have an average open rate of 83.63% and a click-through rate (CTR) of 16.6% , both significantly higher than standard promotional emails. Your Cart Awaits!”

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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Search Engine Land

Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members. Cost savings Loyalty programs are not only a money maker, they are also a money saver.

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Tech Partner Guide to the Summer ’25 Release

Salesforce

This enables seamless cross-platform automation for tasks like data synchronization and notifications. Tap this real-time flow to build smarter, faster, and more responsive ISV solutions unlocking new innovation and growth opportunities for your apps. Now, get this: Flex Credits are here! Why should you care?

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How Marketing Cloud Account Engagement Customers Can Access New Functionality

Salesforce

At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields.