SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Revenue growth in B2B enterprise accounts has always been challenging. Uncovering untapped revenue demands that organizations rethink outdated methodologies, processes, and technologies that don’t focus specifically on optimizing revenue in strategic accounts.

Strategize 72

Strategize Cross-sell Strategic partnership Growth 72

Heinz Marketing

JULY 20, 2023

Not only are they pressured to mitigate churn, but they must also simultaneously drive revenue through upsells, cross-sells, and advocacy. By aligning our efforts, we can create a seamless experience and set the foundation for long-term customer satisfaction and revenue growth. We can help!

Customers 93

Customers Cross-sell Growth Lead generation 93

Highspot

DECEMBER 19, 2023

Define Metrics That Matter To gauge success and identify areas for growth, track two types of metrics – operational and strategic. Strategic metrics evaluate broader impact, focusing on pipeline creation and converting qualified leads into closed business. Let’s make those sales goals a reality! Request a demo today.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

Objectives and Key Results 94

Objectives and Key Results Cross-sell Strategize Retail 94

Martech

MARCH 1, 2024

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth. Cross-selling : Offering customers related or complementary products.

B2B 120

B2B Cross-sell Pharmaceutical Account management 120

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. According to ICONIQ’s data, many successful companies hit a growth plateau at around $15M ARR. So, you have to be thoughtful about who you’re looking for.

Go To Market 89

Go To Market GTM Cross-sell Growth 89

Sales Pop!

DECEMBER 20, 2023

This strategy, built on relationships, transcends the transactional approach and focuses on the long-term growth of existing accounts. Their role extends beyond closing deals ; it involves the delicate art of cross-selling and up-selling to existing accounts.

Cross-sell 52

Cross-sell CRM Pipeline Strategize 52

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. Continuous Learning and Personal Growth : A recurring theme is the joy of learning and personal development.

Sell 113

Sell Cross-sell Drivers/motivators Education 113

Martech

FEBRUARY 15, 2024

Step 1: Assessment and strategic alignment Clarify the business objectives with executives of both brands This seemingly obvious step should clarify the guiding principles you need to integrate a new brand effectively. Email and social are typically the first channels to focus on cross-selling the two brands. In your inbox.

Objectives and Key Results 93

Objectives and Key Results Cross-sell Campaign Strategize 93

Highspot

MAY 9, 2023

And rightfully so – the days of growth at all costs have sunsetted, giving rise to efficient growth. The bad news is today’s sales professionals face arguably the hardest selling environment in a decade. Right now generative AI is demonstrating pivotal potential in three key areas: Automation – save time for strategic work.

Cross-sell 98

Cross-sell Strategize Sales Entertainment 98

APACSMA

DECEMBER 14, 2023

Rather than letting rejection discourage you, view it as an opportunity for learning and growth. Achieving Success Through Strategic Training Sales Training and Certifications play a pivotal role in empowering professionals to navigate the dynamic landscape of the sales profession.

Cross-sell 52

Cross-sell Inside sales Account management Strategize 52

Highspot

JANUARY 31, 2020

But like the great athletes of our age, modern leaders know growth doesn’t come from pure luck. Sales excellence is defined as the consistent outperformance of key growth objectives, achieved by strategic, cross-functional initiatives. Year-over-year growth. Percentage of time spent on selling activities.

Growth 98

Growth Quota Sales Contract 98

Heinz Marketing

APRIL 14, 2022

These listen to us – “transmission” messages were neither what prospects or customers wanted to hear, nor what the sales folks and channels needed to sell. To stay relevant and a be strategic partner today, CMOs need to drive more value with five salient actions: Cross-functional Alignment with Common KPIs. Customer Obsession.

B2B 109

B2B Cross-sell Education Strategize 109

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. This article will explore when an SUA is relevant, outline the analysis process, and demonstrate how to leverage the insights to inform a unified cross-channel search strategy.

Objectives and Key Results 111

Objectives and Key Results Cross-sell Strategize Retail 111

PandaDoc

APRIL 8, 2024

Their cross-functional expertise enables them to create proposals tailored to customers’ needs. A deal desk identifies upsell and cross-sell opportunities for existing customers by analyzing past deals and current contracts, and tracking renewal dates. How would the client’s team growth impact the scope of the deal?

Negotiate 52

Negotiate Cross-sell Contract Legal 52

Veloxy

AUGUST 16, 2023

Sales Metrics Sales metrics such as lead conversion rate, deal closure rate, and revenue growth are crucial for assessing the impact of Salesforce on sales performance. And don’t forget to review Vast Networks case study in which they quickly turned a Salesforce sinkhole into a revenue growth machine!

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

SaaStr

DECEMBER 5, 2023

Challenge #1: Starting with Product-Led Growth and Deciding If It’s Worth It If you start with PLG and want to move your customer base and prospects to Enterprise deals, you might ask yourself: Should I go for it? You have to expand your focus on how you sell and make it strategic to the C-suite. The solution for this challenge?

GTM 73

GTM Cross-sell Government Legal 73

Heinz Marketing

JUNE 23, 2023

Whether it’s adopting an agile methodology, revaluation of resources, or operationalizing a “Tiger Team” (a specialized cross-functional team), the daily commitment to change will help your team achieve small wins without rushing to scale. We are a human-first business that not only sells to humans but is run by humans.

B2B 78

B2B GTM Cross-sell Trust 78

SaaStr

OCTOBER 17, 2023

Anyone looking to grow their customer success team, or rather, drive growth and NRR, will have some valuable takeaways. Sell to more existing customers. It’s one thing to bring the customer over the line and sell for the first time. This is applicable at every stage of growth. Get more new customers.

Cross-sell 65

Cross-sell Customers GTM A/B testing 65

SaaStr

FEBRUARY 21, 2024

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This creates a multiple effect because you cross-sell to their customer base. At Drata, they get a SOC 2 before selling a SOC 2. The sales reps were friends, and accounts were shared.

Cross-sell 79

Cross-sell Strategize Campaign Education 79

Highspot

FEBRUARY 25, 2024

Read on for practical tips to supercharge your sales ops and turn obstacles into opportunities for revenue growth. Shifting Customer Expectations Digitized selling has changed customer-business interactions. Sales reps can spend more time selling and less time searching for and entering data.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

The 5% Institute

AUGUST 1, 2023

Business development is a vital process that drives the growth and expansion of an organization. It encompasses a wide range of activities aimed at identifying and creating opportunities for sustainable business growth. What is business development, and why is it important?

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

Sales Hacker

DECEMBER 2, 2019

She’s also been a high-performing individual contributor — she was part of the team that drove a lot of growth at HubSpot as it went from small to large, and she worked under Mark Roberge. She’s now an advisor to Crayon and is also working with a number of other high-growth companies. Outreach has your back.

Strategize 52

Strategize Contract Strategic planning Drivers/motivators 52

SaaStr

NOVEMBER 8, 2022

Every leader needs to have a strategic playbook to build high-performing teams and retain top talent,” says Guan Wang, Global Director of Market Intelligence for Snowflake. . Most of you are familiar with the customer life cycle, including customer acquisition, onboarding, adoption, cross-selling and upselling, and retention. .

Objectives and Key Results 83

Objectives and Key Results Cross-sell Promote Construction 83

SaaStr

APRIL 28, 2022

Snowflake’s account-based marketing aims to engage key decision-makers at the must-win accounts through strategic, cross-functional campaigns. Your teams should drive full lifecycle ABM for optimal business growth. Integrated ABM: Flipping the Funnel. Key Takeaways. Start with data, follow with strategy, and focus on execution.

Cross-sell 94

Cross-sell Sell Lead generation Education 94

The 5% Institute

JUNE 15, 2023

It encompasses a range of activities that support and optimize the sales team’s performance, including strategic planning, process management, data analysis, and technology implementation. Strategic Planning for Sales Operations Effective strategic planning is a crucial aspect of sales operations.

Strategic planning 52

Strategic planning Finance Cross-sell Strategize 52

SaaStr

SEPTEMBER 29, 2023

Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. On the supply side — GTM gets more efficient, and the cost of selling net new customers is unbelievably higher than selling to existing customers. Who is going to do the selling?

Product 89

Product GTM Cross-sell Commission 89

Veloxy

AUGUST 23, 2023

Understanding AI Sales Tools AI sales tools are designed to automate tasks, provide data-driven insights, and optimize efficiency throughout the sales process, thus enabling sales teams to dedicate their time to more strategic activities. They come in two primary categories: automation and insights. Apollo Drift Smartlead Zoovu Tact.ai

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

The 5% Institute

JUNE 19, 2023

In this article, we will explore the concept of sales farming, its benefits, and how it can be implemented to drive sustainable growth for businesses. Cross-Selling and Upselling Once a customer relationship is established, sales farming strategies focus on identifying opportunities for cross-selling and upselling.

Cross-sell 52

Cross-sell Technique Sales Trust 52

Salesforce

SEPTEMBER 19, 2023

Often, CROs have risen up through a classically successful sales career, only to face an entirely new challenge: take over every revenue-generating function in the business to drive predictable growth. To a sales leader, growth is narrow: Hit quota. What is the company’s vision for growth and possibility? It’s storytelling.

Gaming 59

Gaming Cross-sell Price Customer Relationship Management 59

SaaStr

OCTOBER 29, 2023

are different markets of course, but most of the best SaaS apps organically cross borders. Localizing early is a strategic weapon. It sells a workflow app in an unregulated segment to customers Small, Medium and Large. But to close more traditional customers, and non-tech ones? They had to be there, on the ground.

Cross-sell 91

Cross-sell Strategize B2B Closing 91

Veloxy

FEBRUARY 22, 2023

Field sales, also known as outside sales , is a method of selling that involves sales representatives who engage with potential customers in person, typically outside of an office setting. Field sales management is a dynamic and challenging career path that offers many opportunities for professional growth and advancement.

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

PandaDoc

APRIL 21, 2023

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. Let’s examine what strategic account management is and the best ways to approach it. What is strategic account management? What is strategic account management? More than growth, sustainability is crucial.

Account management 52

Account management Objectives and Key Results Strategize Legal 52

Sales Hacker

APRIL 16, 2020

As a result, all selling approaches that focus on selling a product or taking an order will fail. Sales enablement is a cross-functional discipline for driving your desired sales results. The post A Sales Enablement Framework for Real Growth (Even in Times of Crisis) appeared first on Sales Hacker. Just not at the helm.

Growth 69

Growth Objectives and Key Results Cross-sell Quota 69

Martech

DECEMBER 21, 2022

As you face challenges with developing your products and services, marketing management continues to move your brand forward with that strategic vision. Sales : Your sales team’s job is to sell your products or services to customers, converting qualified leads into buyers. What are the different types of marketing management?

Objectives and Key Results 100

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 100

Partners in Excellence

MAY 3, 2022

They worry about how the problem impacts their ability to achieve their strategic goals. To some it may be a hassle factor in their day to day performance of their jobs, to others it’s a strategic opportunity or threat. Yet when we talk about the same things to the end users, they look at us with their eyes crossed.

Strategize 78

Strategize Territory Cross-sell Growth 78

Lead Fuze

JUNE 22, 2023

Why Consistency is Key in Cross-Platform Promotions In today’s world, your customers are everywhere. This results in cohesive messaging that connects with customers on an emotional level, leading to increased customer loyalty and ultimately higher revenue growth. Connect with customers on a deeper level and boost revenue growth.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Teamwork Lead generation 52