Gong.io

DECEMBER 15, 2022

Effective territory mapping ensures that you divide your total addressable market into customer segments to maximize resource allocation. . Every rep gets a similar-sized market and enough opportunities to keep them busy without getting overwhelmed. . Maximize rep productivity. Launching a new product. Buyer type.

Territory 62

Territory Cross-sell Non-Profits Pipeline 62

Gong.io

DECEMBER 14, 2022

A great sales objective doesn’t just give your team direction or motivate them to sell more — it also improves a portion of your sales funnel and keeps the company moving forward. . Productivity-focused objectives. Sales efficiency is key for a high-performing sales team, especially when reps spend most of their time not selling.

Objectives and Key Results 62

Objectives and Key Results Quota Profit margin Cold Call 62

Hubspot

APRIL 1, 2018

Establish how your brand/product will be positioned. Did you know that, once upon a time, Nike's product catered almost exclusively to marathon runners? Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At The Lesson.

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

NOVEMBER 13, 2017

Did you know that, once upon a time, Nike's product catered almost exclusively to marathon runners? Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At At the time, Reebok was selling more shoes than Nike ).

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? and special sauce.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

MAY 3, 2013

Calder’s group grew out of Intel’s PR department and was launched as an experiment in 2010. “We But it turns out a lot of people, including sales reps in stores that were selling Intel-based computers, still had no idea what Turbo Boost did. I kind of crossed my fingers on that.” Share your experiences with us in the comments.

Angle 74

Angle Cross-sell Up-sell Technology 74

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Brand consideration. Brand associations.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Salesforce

NOVEMBER 17, 2023

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. And ecommerce is big business: This year, the global ecommerce market exceeded $16 trillion. trillion by 2026 Here’s how to get your products in front of billions of shoppers. Sell on social What is ecommerce?

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

PandaDoc

SEPTEMBER 19, 2023

Let’s say you’re the head of sales in a small company that recently launched a product. Your task as a sales manager is to market it. Your product is of service to the widest range of potential customers. This is known as vertical marketing. Try PandaDoc What is vertical marketing? So, off we go!

Niche 52

Niche Cross-sell Price Referrals 52

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. Tips on whole product management. Launching the invasion. R&D decisions: From products to whole products. A war analogy. Conclusion.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Salesforce

AUGUST 27, 2021

Adapting to an assortment of omni-channel behaviors like these takes more than partnering with a third-party vendor to sell your inventory online. While working with these brands is a great option to extend your reach, they take a piece of your profits and won’t share critical customer data with you.). Product recommendations.

Electricity 52

Electricity Cross-sell Manufacturing Finance 52

ConversionXL

JANUARY 18, 2022

It happens when a customer can name your brand when reminded of what you sell (aided recall) or without that reminder (unaided recall). Brand awareness marketing’s most formidable opponent is direct response marketing. Cross-posting content is ineffective. You still need a viable product that serves a need in your market.

Campaign 122

Campaign Networking Non-Profits Launch 122

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. From that point on, we built a product and we launched it in February of 2008 out of a back of a coffee shop with one employee. So we launched the company in February of 2008.

Closing 68

Closing Customers Niche Sports 68

SaaStr

JULY 11, 2019

Jason Lemkin: There’s by real competitors in market. What we’ve realized is, doing a product for SMB is fairly simple, and you’ll see in the graph, that’s why we grew so much in the beginning. Doing a product for SMB is fairly simple. That was the, was more market pull. Tiago Paiva: 95.

Launch 103

Launch Technology Technology Up-sell 103

Sales Hacker

FEBRUARY 7, 2018

What is new in today’s B2B software world is that products sold against an OpEx (SaaS) model experience an exponential growth due to a variety of factors; An increase in Online Spend – B2B customers are increasing their online spend. In 2015 Randy had kept pace with the growth in the market. FIND PRODUCT MARKET FIT.

Growth 88

Growth GTM SQL Strategic partnership 88

Hubspot

SEPTEMBER 11, 2012

There are always opportunities for upselling, cross-selling, and repeat sales! According to Bain and Company, repeat customers spend an average of 67% more than new customers, and are 6-12 times cheaper to sell to. 2) Send a Product/Service Feedback Email. 4) Get Active About Upselling and Cross-Selling.

Cross-sell 74

Cross-sell Referrals Education Up-sell 74

Gong.io

FEBRUARY 9, 2019

They’re split into sections from discovery call tips , to product demos , to objection handling , and more. Cold calling isn’t about discovery – it’s about selling the meeting. Focus on selling the meeting, not on asking a probing question your sales manager would be proud of. It’s your time to sell the meeting.

Technique 133

Technique Cold Call Objectives and Key Results Objection handling 133

SaaStr

JUNE 28, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. If ACV increase is a core focus for our startup, should we hire a sales rep solely selling to enterprise?

Price 47

Price Cross-sell Up-sell Start-ups 47

ConversionXL

JUNE 19, 2019

Alexa Hubley: “How to Compete in a Saturated Market”. Product market fit: Value hypothesis is validated. Value hypothesis: why a customer is likely to use your product. The role of product marketing is to define and operationalize the context. How do you bring it to market? What is it? Who is it for?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

Search Engine Land

JANUARY 10, 2023

2019: The virtual assistant devices became the fastest-selling consumer technology, dramatically outpacing wearables and VR. 2012: Google remained tightlipped about exact numbers, but a spokesperson confirmed that “since launch we’ve more than doubled the number of domestic (i.e., Google Launches A Worldwide Science Fair For Teens.

Finance 89

Finance Engineering Launch Campaign 89