Martech

JULY 16, 2024

Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members. Cost savings Loyalty programs are not only a money maker, they are also a money saver.

Cross-sell 111

Cross-sell Drivers/motivators Strategize Promote 111

Search Engine Land

JULY 16, 2024

Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members. Cost savings Loyalty programs are not only a money maker, they are also a money saver.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Salesforce

JULY 18, 2024

For MOL, the connection relies on using data to understand customer needs, and expanding the business to meet them. Even those who offer physical products, like food or gas retailers, can benefit from digital expansion and marketing tactics. What do coffee and hot dogs have to do with oil and gas?

A/B testing 98

A/B testing Retail CRM Consult 98

Sales Hacker

DECEMBER 17, 2024

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM 101

GTM Engineering Electricity X-functional 101

Martech

JUNE 11, 2025

Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. Shared goals between sales, product and marketing could be the catalyst of success. That’s not always easy.

Pipeline 114

Pipeline B2B Cross-sell Education 114

Hubspot

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” They're typically sent following initial conversations, meetings, or proposals (shocking, I know.)

Clients 78

Clients Referrals Prospecting Sales 78

Salesforce

OCTOBER 15, 2024

A sales invoice is a document issued by a seller to a buyer, detailing the products or services sold, quantities, prices, and payment terms. The specific details vary depending on the use; it might include similar sections to a sales invoice without an itemized list of products. Learn how Revenue Cloud can help.

Finance 104

Finance Territory Price E-commerce 104

Highspot

JANUARY 23, 2025

Sales reps often juggle multiple demandsmeeting quotas, showcasing product value, and forming authentic customer connectionswhich require a healthy mix of soft and hard skills. In other words, hard skills guide what sales reps sell, and soft skills determine how they sell to prospects. Did you know?

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Salesforce

SEPTEMBER 10, 2024

For example, customers can reach out to agents with questions about products they’re considering. Agents can guide purchase decisions and increase basket size with personalized product recommendations. It also helps build a stronger brand that is committed to meeting individual customer needs.

Service 69

Service Customers Cross-sell Contact 69

Salesforce

JUNE 17, 2025

Keep productivity high. That’s why we’re excited to announce our latest releases, focused on removing productivity blockers and empowering teams to hit targets faster. This is just the tip of the productivity iceberg. This creates precise, finance-compliant quotes that always reflect the latest updates in your product catalog.

Sell 83

Sell Territory E-commerce Sales 83

Salesforce

NOVEMBER 19, 2024

So you’ve developed a great product, and you’re feeling confident about the value you’re bringing to market. There are cases in which a business brings an entirely new product or service to the marketplace and is able to set prices as high as customers will tolerate. Enter competitive pricing.

Price 52

Price Profit margin Territory Cross-sell 52

SaaStr

JUNE 29, 2025

👉 10 Things Deel Did to Get from $1M to $100M ARR in 20 Months Deel recently announced it had crossed $1 billion in ARR, joining the exclusive club of B2B companies that have reached true unicorn revenue status. No one wants to use our product for two weeks.” ” The Impact : Without RevOps, productivity per AE plummeted.

Cross-sell 73

Cross-sell Commission Account management Strategize 73

Highspot

NOVEMBER 24, 2024

It’s typically a cross-functional initiative between sales and marketing. The program covers everything from onboarding and product knowledge to sales techniques and workflows. It usually includes sales enablement certification assessments to ensure reps meet performance standards before applying their training in the field.

Pitch 52

Pitch Sales Technique Cross-sell 52

Partners in Excellence

JULY 3, 2025

Why should they meet us where we are at? How are we being helpful to our customers when we expect them to meet us where we are at, speaking our language? I looked for a course, “Speaking our customers’ language, meeting them where they are at.” But here’s the harsh reality: Why Should They? In their shed.

Teamwork 100

Teamwork Clients Cross-sell Pitch 100

Highspot

JUNE 19, 2025

Key takeaways Highly engaged customers tend to stay loyal to companies, spend more on their products and services, and become brand advocates. “They often become vocal brand advocates, spreading the word about the company and product. What is customer engagement?

GTM 52

GTM Customers Cross-sell Contract 52

Salesforce

OCTOBER 29, 2024

Like other sales approaches, the goal of door-to-door sales is to establish a relationship with a customer, upsell , cross-sell, and close more deals. However, this typically relies on a highly targeted approach — making sure the right product or service is offered to the right audience at the right time.

Objectives and Key Results 52

Objectives and Key Results Territory E-commerce Pitch 52

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. His view is your sales team teaches your customers how to get value out of your product. Talk to users. Ron recalls.

Technical Sales 70

Technical Sales Inside sales Cross-sell Account management 70

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. The importance of cross-functional stream teams for accelerating GTM initiatives. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS. Of products and services. And we build what we call stream teams.

GTM 83

GTM Engineering Customers Cross-sell 83

Salesforce

JULY 3, 2025

In our latest State of Sales report, 81% of sales teams using AI tools have boosted productivity, and 83% have seen revenue growth in the past year. Here are just a few benefits, and the more you grow, the more these do too Saves you time: Automation takes over time-consuming admin tasks, so your team can focus on selling.

Technique 52

Technique CRM E-commerce Click Through Rate 52

Salesforce

NOVEMBER 18, 2024

We’re at an inflection point where workforces are overwhelmed with low-value tasks and stalled productivity, but customers expect more personalized experiences and empathetic conversations. This allows for ‌seamless collaboration between humans with AI, enhancing productivity and decision-making processes. Back to top. Back to top.

Service 52

Service Non-Profits Territory Trust 52

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. The importance of cross-functional stream teams for accelerating GTM initiatives. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS. Of products and services. And we build what we call stream teams.

GTM 70

GTM Engineering Customers Cross-sell 70

RingDNA

MARCH 26, 2025

Would you show up to an important meeting wearing shorts and a Panama hat? If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. For example, say you sell commercial property insurance. Forget cold calling as your only tool.

Closing 62

Closing B2B Sell Referrals 62

SaaStr

APRIL 13, 2025

And come meet Rippling and learn its secrets to building compound products when their VP of Product Anique Drumright joins us on-stage at 2025 Annual ! The single-product mindset creates expansion challenges ”How do you go to product number two if everything about your company is oriented around just having one product?”

Cross-sell 62

Cross-sell Launch UX Up-sell 62

PandaDoc

MARCH 25, 2025

If youre selling a cup of coffee, the options are relatively simple. Complex sales typically involve high-value products or services, which are often highly customizable. This stage can involve multiple meetings and additional stakeholders. The sales process varies greatly depending on the purchase.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

Highspot

OCTOBER 14, 2024

If they spend more time on administrative tasks than selling, it’s a sign that responsibilities, technology, and processes may need a closer look. You might also notice that reps spend a lot of time on manual data entry, transferring information between systems rather than focusing on selling.

Teamwork 52

Teamwork Objectives and Key Results Cross-sell Follow-up 52

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Table of Contents What is conceptual selling? While traditional selling asks, What do you need? Heres how it works.

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Sales Hacker

JULY 1, 2025

Previously, Austin led the growth team at Ramp, where he scaled the org from 1 to 25+ and pioneered a product-led, experiment-driven GTM approach. They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine.

GTM 78

GTM Growth Sell X-functional 78

Highspot

JULY 9, 2025

Manufacturing sales teams face long deal cycles with cross-functional buying committees who have complex product requirements. When managing large catalogs and diverse product lines that change with each potential customer’s unique business, disorder can tank productivity.

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

Highspot

OCTOBER 23, 2024

These new product capabilities, along with advances in automated document personalization, digital sales rooms, Salesforce and Microsoft integrations, and more come at an important milestone. The Fall release introduces the Initiative Scorecard, an actionable dashboard that ties enablement activity to business outcomes.

GTM 52

GTM Launch Cross-sell Quota 52

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. N eed: Does the prospect have a problem your product or service can solve?

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

Sales Hacker

JUNE 17, 2025

But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. Product and Go-To-Market. Just last week, we hosted GTM Fund’s first annual general meeting or a DM for short. And that’s people. Now onto the episode.

GTM 84

GTM Customers Construction X-functional 84

Sales Hacker

MARCH 25, 2025

Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. How enterprise teams are already deploying autonomous agents in production. Previously to that, it was the global VP of product for SAP, focused on the CRM and sales cloud. To be more productive, to deliver on the outcomes.

GTM 67

GTM X-functional Start-ups Relationship building 67

Salesforce

FEBRUARY 21, 2025

They also wanted to increase agility, streamline ordering processes, and ensure timely and accurate fulfillment of dark fiber, ethernet, SD-WAN, and other connectivity products for wholesale and enterprise customers. These challenges usually result from inconsistencies among the product catalogs used for each business process.

Contract 52

Contract Government Price Service 52

Highspot

APRIL 9, 2025

Instead of focusing on clients, your team is stuck digging through folders, email threads, or outdated systems to find the right rate sheet or product overview. A relationship manager supporting a high-net-worth client might customize a product sheet but use outdated language. But theres a problem. So whats the right approach?

Relationship Management 52

Relationship Management Government GTM Clients 52

SaaStr

MAY 29, 2025

Meanwhile, others are seeing 3-4x productivity increases per rep through intelligent automation. At Owner, selling ~$10K ACV deals to tiny businesses that “don’t typically buy software,” the AI transformation has been mission-critical. Digital Sales Engineers (SEs) that join every customer call.

GTM 94

GTM Negotiate Cross-sell CRM 94

Salesforce

APRIL 4, 2025

This often means lots of cross-functional collaboration. 5 Reasons Why You Should Believe in Agentic AI for Marketing How agentic marketing automation can help meet these objectives Here are five ways agentic marketing automation can help you boost brand awareness, deliver ROI, and build stronger LTV. Experiences need to be connected.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52