Martech

OCTOBER 16, 2023

Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. Keep these strategic points in mind as you develop your journey emails: Why should customers care about your email? I’m glad you asked! You optimize them based on your testing.

Cross-sell 133

Cross-sell Retail B2C Strategize 133

Martech

FEBRUARY 15, 2024

Step 1: Assessment and strategic alignment Clarify the business objectives with executives of both brands This seemingly obvious step should clarify the guiding principles you need to integrate a new brand effectively. Email and social are typically the first channels to focus on cross-selling the two brands.

Objectives and Key Results 95

Objectives and Key Results Cross-sell Campaign Strategize 95

Veloxy

AUGUST 31, 2023

From long-lasting client relationships to face-to-face meetings , field reps can make all the difference in innovation by continually supporting customer needs. If you’ve been meeting quota attainment for the past few months in a row, then you’re clearly underplaying your real potential.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Martech

MARCH 1, 2024

Instead, B2B retention requires a laser focus on the core business, meeting customer expectations consistently, penetrating existing accounts further and monitoring any changes closely as signals for proactive outreach. Thus, retention is gaining traction again as a strategic B2B marketing priority.

B2B 123

B2B Cross-sell Pharmaceutical Account management 123

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. This includes the strategic aspect of navigating sales processes and the rush of finalizing a deal.

Sell 119

Sell Cross-sell Drivers/motivators Education 119

Heinz Marketing

JULY 20, 2023

Not only are they pressured to mitigate churn, but they must also simultaneously drive revenue through upsells, cross-sells, and advocacy. By combining the deep understanding of customers held by customer success teams with our strategic marketing mindset, sustainable growth can be achieved.

Customers 94

Customers Cross-sell Growth Lead generation 94

Highspot

MAY 9, 2023

The bad news is today’s sales professionals face arguably the hardest selling environment in a decade. It takes you half the time and resources that it used to, streamlining workflows across the strategic enablement process of equipping, training, coaching, and analyzing your revenue teams.

Cross-sell 98

Cross-sell Strategize Sales Entertainment 98

The 5% Institute

DECEMBER 2, 2019

Then there is key account management and strategic account management – what is the difference? What Is Key & Strategic Account Management. Another common question salespeople ask, is what is key account management and strategic account management? In sales, there are opportunities to up sell, as well as cross selling.

Account management 98

Account management Objectives and Key Results Cross-sell Strategize 98

APACSMA

DECEMBER 14, 2023

Achieving Success Through Strategic Training Sales Training and Certifications play a pivotal role in empowering professionals to navigate the dynamic landscape of the sales profession. Learn how to sell effectively in a remote or virtual environment. Be able to generate leads, build relationships, and close deals over the phone.

Cross-sell 52

Cross-sell Inside sales Account management Strategize 52

Highspot

MAY 30, 2024

Revenue enablement can help meet these expectations effectively by driving a more holistic view of the customer journey and full alignment on revenue generation. Tailor your engagement strategies for each stage using scripts, content, and sales plays designed to meet each touchpoint’s demands.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Salesforce

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always.

Gaming 95

Gaming Cross-sell Referrals CRM 95

SaaStr

MARCH 15, 2024

They sell a lot into internal video, which is employee engagement. The question is, how do they translate or take that passion and create products, value propositions, messages, and GTM motions that are more strategic and have a bigger impact on those businesses? How much synergy is there between the long tail and the PLG piece?

GTM 90

GTM Cross-sell Start-ups Growth 90

SaaStr

NOVEMBER 30, 2023

From a strategic standpoint, early-stage companies start to build out their teams, transitioning from founder-led sales to incentivizing growth as they build those teams. At Marketo, Pepper’s first Head of Sales would come to board meetings with a bunch of balloons. Cross-selling requires a more diverse product suite.

Go To Market 93

Go To Market GTM Cross-sell Growth 93

Heinz Marketing

APRIL 14, 2022

These listen to us – “transmission” messages were neither what prospects or customers wanted to hear, nor what the sales folks and channels needed to sell. To stay relevant and a be strategic partner today, CMOs need to drive more value with five salient actions: Cross-functional Alignment with Common KPIs. Customer Obsession.

B2B 111

B2B Cross-sell Education Strategize 111

PandaDoc

APRIL 8, 2024

Their cross-functional expertise enables them to create proposals tailored to customers’ needs. A deal desk identifies upsell and cross-sell opportunities for existing customers by analyzing past deals and current contracts, and tracking renewal dates. See also How to close the sales cycle with sales battle cards 2.

Negotiate 52

Negotiate Cross-sell Contract Legal 52

Veloxy

AUGUST 23, 2023

Understanding AI Sales Tools AI sales tools are designed to automate tasks, provide data-driven insights, and optimize efficiency throughout the sales process, thus enabling sales teams to dedicate their time to more strategic activities. They come in two primary categories: automation and insights. Apollo Drift Smartlead Zoovu Tact.ai

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

Veloxy

FEBRUARY 22, 2023

Field sales is a critical aspect of many businesses’ sales strategies, with representatives and managers working in the field to meet with customers and close more deals. These representatives travel to meet with customers, make sales presentations, and close deals. Schedule your free workshop NOW! What is field sales?

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Highspot

FEBRUARY 25, 2024

Shifting Customer Expectations Digitized selling has changed customer-business interactions. For example: Misaligned resources: An overestimated forecast can lead to excess inventory and underutilized staff, whereas an underestimated forecast might result in inventory shortages and insufficient staff to meet customer demand.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

SaaStr

JANUARY 31, 2022

Adding C-level engagements and cross-departmental selling will lengthen your sales cycle but it will provide you with customers who stick and an increased average transaction size. I love the feeling within the first five minutes of meeting someone when you know you’ve found the perfect match. . Cross-team resolution of issues.

Territory 90

Territory Cross-sell Quota Networking 90

Sales Hacker

JULY 25, 2022

Everyone on your team must meet their specific goals in order for your engine to operate efficiently. How to pivot, strategize, and coach. Future meetings. This involves spending 1:1 time with their people to help them strategize, brainstorm, and develop their communication and selling skills so they can grow your pipeline.

Engineering 100

Engineering Objectives and Key Results Cross-sell Pipeline 100

Lead Fuze

JULY 1, 2023

Finally, you’ll gain insights on cross-checking territory assignments, compensation incentive programs, capacity staffing and understanding different types of quotes serving different functions. Case Study: Adjusting Quota Based on Performance Imagine this: Jonathan sells fewer products but at higher value points.

Quota 52

Quota Growth Territory Commission 52

Hubspot

DECEMBER 7, 2023

Set up a meeting with your manager to review your performance year-to-date. Take advantage of team selling. People aren’t likely to have meetings on their last day in the office before taking a vacation. Before November rolls around, make strategic assessments around timing and dates. Use your vacation time strategically.

Quota 84

Quota Strategize B2C Transportation 84

The 5% Institute

AUGUST 1, 2023

Business development plays a crucial role in achieving this goal by focusing on discovering new markets, building strategic partnerships, and improving customer relationships. Building Strategic Partnerships Collaborations and strategic partnerships can significantly impact a company’s growth trajectory.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

Sales Hacker

OCTOBER 27, 2023

For example: Cross-reference your customers with their connections, and have your happy customers directly reach out to them. Are there other executives to reach out to who could have strategic impact? Examples of ways to execute this: Introduce the prospect to someone that they might want to meet relevant to a personal interest.

Pipeline 92

Pipeline GTM Cross-sell Sports 92

SaaStr

FEBRUARY 28, 2023

You’ve certainly already observed that in the current economic slowdown, deal cycles get longer, new business gets tougher, and cross-selling and upselling into your existing customer base there increasingly more important deal cycles get longer, more scrutiny from more stakeholders. Every penny is measured and overturned.

Cross-sell 84

Cross-sell Sales Cold Call Legal 84

Gong.io

JULY 27, 2022

For customer success teams , then, that means it’s crucial to meet regularly with key stakeholders to assess product usage, review performance, and align on strategic organizational goals. Align with strategic goals. A sales QBR is an internal quarterly meeting. What does the typical QBR agenda look like? . Goals change.

Objectives and Key Results 62

Objectives and Key Results Cross-sell Clients Strategize 62

Salesforce

SEPTEMBER 19, 2023

Should we enter new revenue models, like selling subscriptions? How can we target the right customers at the right time (and on the right channel) for upsells and cross-sells? It’s 9 a.m., you’re a CRO, and the coffee is kicking in. Let’s look at the top five traits that make for a standout CRO. Rising business complexity.

Gaming 59

Gaming Cross-sell Price Customer Relationship Management 59

The 5% Institute

OCTOBER 13, 2019

Strategy selling, also known as strategic selling; is the step by step system you put together to serve more qualified clients and win more sales. What Is Strategy Selling? Strategy Selling #1 – Prior To Contact. Both plans are crucial when building out your strategy selling foundation. Lead Generation.

Sell 98

Sell Cross-sell Lead generation Referrals 98

Salesforce

AUGUST 1, 2023

I’ll explore the pros and cons of each below — and propose a third, hybrid model that lets you harmonize the strategic vision of leadership with the on-the-ground expertise of your customer-facing teams. Sellers use this plan to prospect, sell, and close. Plan faster to sell more What is top-down sales planning?

Strategize 52

Strategize Cross-sell Territory Finance 52

SaaStr

MAY 24, 2024

Lemkin acknowledges the challenge of meeting people’s high expectations and the existential nature of finding solutions to these hiring and motivation issues. The speaker’s motivations have evolved over time, but initially, he was driven by a desire for meaning and a sense of guilt about selling his previous startup too early.

Drivers/motivators 98

Drivers/motivators Cross-sell Networking Pipeline 98

Veloxy

MAY 3, 2022

Helps your sales team spend more time on the selling activities that produce revenue. Helps perfect your sales process in order to sell more. In addition to helping sales team’s accelerate sales, Veloxy also helps optimize sales enablement by maximizing selling efficiency. Helps perfect your sales process in order to sell more.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Partners in Excellence

MAY 3, 2022

How much it impacts them on a day to day basis; what it keeps them from doing; the personal hassle factor; and meeting their day to day goals. They worry about how the problem impacts their ability to achieve their strategic goals. Yet when we talk about the same things to the end users, they look at us with their eyes crossed.

Strategize 83

Strategize Territory Cross-sell Growth 83

Salesforce

DECEMBER 12, 2023

Also, learn each customer’s preferred form of communication and meet them where they are. Those should inform your hiring decisions, rewards, and strategic plans. Frame your selling language and training around teamwork Apply your commitment to customer obsession to every conversation internally and externally.

Teamwork 59

Teamwork Customers Cross-sell Strategic planning 59

Veloxy

AUGUST 16, 2023

To achieve alignment between Salesforce and business goals, businesses should first identify their strategic objectives, such as increasing revenue, improving customer satisfaction, or streamlining processes. Regularly review the entered data to confirm it meets the quality requirements.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Lead Fuze

JULY 7, 2023

From understanding your audience and defining clear goals, capturing leads using tools like MailerLite, nurturing prospects through compelling emails and cross-selling strategies, eliminating friction within the sales process – every step matters. Here are some tips for effective cross-selling strategies.

A/B testing 87

A/B testing Cross-sell Technique Sales 87

ConversionXL

JUNE 2, 2022

ABM is a company-wide strategic approach to finding and converting specific accounts that add long-term value to your business, both financially and through industry standing and pulling power. Within days, they set a meeting and T-Mobile eventually became a client. Account-based marketing is a team sport. ABM makes sense.

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

Heinz Marketing

JUNE 30, 2023

By putting the customer at the center of strategic decisions and initiatives, businesses can create lasting value and foster strong customer relationships. Tracking CLV allows organizations to identify high-value customers, tailor their offerings to meet their specific needs, and develop targeted retention strategies.

B2B 104

B2B Growth Customers Cross-sell 104