Martech

JULY 11, 2024

The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their interest in your company or product and assumed that a response to an offer made could imply they’re “in the market to buy.” ZoomInfo, “What is intent data?”

B2B 135

B2B Cross-sell Drivers/motivators Pipeline 135

Martech

JULY 19, 2024

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. Free users are upgrading to starter products. SMB products are growing.

Cross-sell 116

Cross-sell Growth CRM Up-sell 116

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. At this stage, startups face significant uncertainty.

Price 106

Price E-commerce Cross-sell Profit margin 106

Search Engine Land

SEPTEMBER 13, 2024

The same SEO , UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. These include internal linking, cross-selling and upselling, regional searches and volumes, filtering and trust builders. This is where SEO, CRO and UX work come into play.

UX 84

UX Retail Sports Cross-sell 84

Search Engine Land

JULY 16, 2024

Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences. Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Martech

MARCH 7, 2024

The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. Actively learn from more ‘human’ customer engagement technology Chatbots have been around since 1988 (wow!), Although freely provided, collecting the data these days is not enough.

Technology 135

Technology Technology Intrinsic Cross-sell 135

Sales Pop!

MARCH 17, 2023

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. This will help you determine the resources and tools you need to provide to your sales team.

Cross-sell 244

Cross-sell Technique Sales Pipeline 244

Sales Pop!

FEBRUARY 27, 2022

For example, selling to a person who is more advanced in age is considerably different from someone young or middle-aged. Salespeople must have a good grasp of who they are selling to with regard to preferences. However, that will only work when you are selling something that the person can really use that will truly benefit them.

Cross-sell 246

Cross-sell Sales Pipeline Represent 246

Sales Pop!

MAY 26, 2023

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team.

Objectives and Key Results 245

Objectives and Key Results Cross-sell Sales Strategize 245

Veloxy

MARCH 15, 2023

It also involves the development of processes and strategies that support the revenue team in achieving their goals, such as marketing initiatives, customer experience improvements, cross-functional collaboration, and more. Why is revenue enablement important? It may also be necessary to allocate resources from other areas of the business.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Veloxy

JULY 23, 2024

Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. Benefits of Predictive Sales AI Predictive Sales AI is more than just a technological upgrade. Another example might be a technology company that sells software solutions.

Technology 130

Technology Technology Sales Healthcare 130

Salesforce

JULY 18, 2024

According to the Salesforce State of Commerce report: The data shows that businesses in all industries can benefit from embracing the latest technologies. Even those who offer physical products, like food or gas retailers, can benefit from digital expansion and marketing tactics.

A/B testing 98

A/B testing Retail CRM Consult 98

Martech

SEPTEMBER 12, 2024

77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork. Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions.

Cross-sell 114

Cross-sell Construction Legal Contract 114

Martech

JANUARY 14, 2025

Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness. With the rise of other AI-powered advertising technologies, its likely to gain wider use. We predict that this next wave of contextual targeting Contextual2.0

Negotiate 127

Negotiate Advertising/ Marketing Cross-sell Technology 127

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. What is Product Training?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Heinz Marketing

MAY 15, 2025

Knowing who you’re selling toand how they make buying decisionsis key to building effective campaigns, aligning sales and marketing, and accelerating pipeline. An Ideal Customer Profile (ICP) defines the type of company that would benefit most from your product or service and is most likely to buy and succeed with it.

Drivers/motivators 89

Drivers/motivators B2C Cross-sell B2B 89

Martech

MAY 14, 2025

The company has a reputation among product teams that want to understand how customers use their digital products. The platform is popular among companies focused on product-led growth (PLG), which must optimize the product experience to retain users and help with upsell and cross-sell opportunities.

Product 95

Product SQL Cross-sell Networking 95

Salesforce

AUGUST 8, 2024

In fact, 73% of customers expect better personalization as technology advances. Use generative AI to automatically personalize your body text, product recommendations, events, and offers. EXAMPLE: Your company sells outdoor adventure gear online. Customers today expect more from their inboxes. Implement behavioral triggers.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Veloxy

AUGUST 10, 2021

Artificial intelligence is among the most influential technologies of our time which business leaders across an array of industries can eagerly embrace. When used correctly, it can help boost productivity, automation, and overall efficiency. Read more on How Technology Helps in Pipeline Management. 6: Predictive Analysis.

Process 328

Process Sales Technique Pipeline 328

Martech

OCTOBER 6, 2021

In part 1 of this 3-part series , I explored different options seating personalization capabilities in a larger marketing technology stack context. In part 2 of the series , I looked at different platform components required for building a holistic personalization technology strategy. Scenario analysis. What you should do.

Technology 112

Technology Technology E-commerce A/B testing 112

Salesforce

AUGUST 9, 2024

Apple’s Safari browser (24% share) started to phase out cookies and other forms of cross-site tracking in 2017. Sell good products, offer good services and be easy to work with. This matters because Chrome has the largest share (62%) of browser traffic, and Google has a roughly $30 billion cookie-based media network business.

Trust 105

Trust Cross-sell Networking Technology 105

Salesforce

APRIL 29, 2022

Older technology systems lack flexibility and can’t deliver the utility customer satisfaction level critical in today’s competitive market. 80% of customers say the experience provides is as important as its products and services. Culture may be the biggest obstacle you face when upgrading technology through digitization.

Technology 98

Technology Technology Customers Cross-sell 98

Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. Organizational change: Transitioning to a new model demands more than technological shifts.

Objectives and Key Results 100

Objectives and Key Results Government Technology Technology 100

Sales Pop!

JANUARY 6, 2022

Top Contributor, Brian Sullivan is an enterprise selling expert, best-selling author, and Chief Sales Strategist at System Soft Technologies. Additionally, technology buying is becoming more consumer-like, with buyers doing online research, reading reviews and watching video cookies. In addition to being a SalesPOP!

Sell 246

Sell Cross-sell Niche Growth 246

Gong.io

AUGUST 19, 2021

It’s pretty straightforward: The client’s team reports a large gap given the time they spent selling, but nothing out of the ordinary. This gave them a data-driven way to decide where to focus their sales organization’s efforts so they could free up reps’ time to actually sell. “ See results, attached. on calls as they occur. .

Product 127

Product Cross-sell CRM Sales 127

Salesforce

SEPTEMBER 10, 2024

You’ve upgraded technology, upskilled your agents, and invested in 24/7 self-service options. For example, customers can reach out to agents with questions about products they’re considering. Agents can guide purchase decisions and increase basket size with personalized product recommendations.

Service 69

Service Customers Cross-sell Contact 69

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai. These experiences will be powered by AI.

Customers 124

Customers Government Healthcare Hospitality 124

Veloxy

JUNE 21, 2022

Before the pandemic, Salesforce found that most customers were demanding a team selling approach to satisfying their needs. Fast forward to today’s post-pandemic business world, and our research shows that sales teams are starting to put the customer experience first—and team (or collaborative) selling is an integral part of that sales plan.

Sell 189

Sell Inside sales Sports Cross-sell 189

Veloxy

MARCH 23, 2023

We’re living in an era where sales has the richest technology stack and set of professional capabilities than ever before. Sales cycles can vary in length and complexity depending on the product or service being sold. Yet, the sales organization is failing to crush their quota, let alone hit it.

Quota 246

Quota Profit margin Non-Profits Teamwork 246

Salesforce

OCTOBER 18, 2024

Create an ideal customer profile to target prospects who are mostly likely to spend their hard-earned money on your product or service. Consider how unique your product or service is. Use technology to streamline work, such as project management tools and automation. Who is your competition? Drop shipping: No warehouse space?

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111

Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Improving cross-team collaboration Your use cases can promote collaboration by: Encouraging teams to define which data fields should come from each source. Processing.

Customers 100

Customers Cross-sell E-commerce X-functional 100

Martech

JUNE 8, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Here is a roundup of actual AI-powered martech products, platforms and features announced this week. In your inbox.

Technology 84

Technology Technology Cross-sell Campaign 84

Martech

SEPTEMBER 16, 2024

Increase cross-sell and upsell revenue by 25%. Product marketing Role: Define the positioning and messaging of products or services. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%. Improve product adoption among new users by 20%. Processing.

Go To Market 65

Go To Market Objectives and Key Results A/B testing Territory 65

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. His view is your sales team teaches your customers how to get value out of your product. Talk to users. Ron recalls.

Technical Sales 67

Technical Sales Inside sales Cross-sell Account management 67

SaaStr

JUNE 25, 2025

AI and Cybersecurity: How Rubrik’s Co-Founder Built a $1B+ ARR Platform While Joining the AI Revolution Lessons from Arvind Nithrakashyap, Co-Founder and CTO of Rubrik, on scaling cyber resilience platforms, building multiple product curves, and implementing AI across both products and operations.

Legal 74

Legal Cross-sell Government Engineering 74

Martech

FEBRUARY 18, 2025

With data collection at an all-time high, some marketers cross the line, using personal details (e.g., ” That’s marketing that delivers fresh, unique experiences without crossing privacy boundaries. Using technology and AI, brands can boost productivity, improve collaboration and break down internal barriers.

Trust 80

Trust Cross-sell Non-Profits Drivers/motivators 80

Martech

JUNE 9, 2025

As marketing teams scale their ambitions, expand channels and accelerate production, the operational layer supporting creative work has become vastly more complex. This shift — from license delivery to operational integration — marks a fundamental evolution in how SaaS companies must think, sell and support. Email: See terms.

Strategic partnership 66

Strategic partnership Strategize Government Negotiate 66