Search Engine Land

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. So, how do these programs actually generate income?

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Salesforce

JULY 18, 2024

By anchoring into this digital transformation best practice, oil and gas giant MOL Group used generative AI to boost hot dog and coffee sales across Central Eastern Europe. Results : Using this AI and Gen AI pilot, in addition to their existing loyalty program, MOL Group was able to further segmentation and focus on coffee sales.

A/B testing 98

A/B testing Retail CRM Strategize 98

Hubspot

APRIL 4, 2019

It’s usually confused with sales , often overlooked, and only sometimes given the strategic focus it deserves. Strategic Plan. It’s not unusual to mistake business development with sales, but there’s an important distinction between the two. Strategic Plan Template. Business development. Craft your elevator pitch.

Strategic planning 100

Strategic planning Strategize Referrals Cross-sell 100

Sales Pop!

DECEMBER 20, 2023

In the dynamic landscape of sales, the farmer archetype takes center stage, tending to leads, nurturing sales, and elevating the business through relationship-building. Their role extends beyond closing deals ; it involves the delicate art of cross-selling and up-selling to existing accounts.

Cross-sell 130

Cross-sell CRM Pipeline Strategize 130

Hubspot

JULY 7, 2019

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape. Current sales performance.

Strategize 99

Strategize Objectives and Key Results Strategic partnership Cross-sell 99

Sales Pop!

AUGUST 20, 2021

The sales process in B2B is not self-sufficient. In addition to the sales team’s efforts, certain tools are also required to achieve the main goal. These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. SaaS B2B Sales.

Inside sales 246

Inside sales B2B CRM Price 246

Sales Hacker

JANUARY 24, 2025

Too often, businesses treat these as separate domainsone focused on development, the other on selling. Align the entire business around the customer lifecycle Too many companies focus on internal functions (marketing, sales, CS) instead of aligning everyone around the customers lifecycle. Insight from a $1.3B acquisition by Adobe.

GTM 100

GTM Cross-sell Finance Price 100

Anthony Cole Training

SEPTEMBER 8, 2014

I just finished reading a chapter from the book – Harvard Business Review on Strategic Sales Management. The chapter is “Understanding What Your Sales Manager Is Up Against” by Barry Trailer and Jim Dickie. The various contributors always get me thinking and re-thinking about what I think I know about sales and sales management.

Process 192

Process Sell Cross-sell Negotiate 192

PandaDoc

OCTOBER 15, 2024

Deal desk software organizes a sales team’s quote-to-cash workflow. These are primarily used in B2B and SaaS companies to help manage complex sales processes, papers, and status updates. Reduce your sales cycle and improve your close rate today with PandaDoc. Sales within B2B can be complex and challenging.

Legal 52

Legal Contract Cross-sell Finance 52

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. His view is your sales team teaches your customers how to get value out of your product. We tend to be very technical.

Technical Sales 72

Technical Sales Inside sales Cross-sell Account management 72

Veloxy

MAY 3, 2022

As you already know, there are actual sales resources , and then there are promotional tools disguised as sales resources. If you Google sales resources, you’ll be inundated with a wide variety of helpful content and content that will quickly become cold calls and emails. Sandler Sales. Sales Calculators.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Martech

SEPTEMBER 16, 2024

The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. The role of a martech COE in driving strategic alignment Every organization is different. Sample goals: Host 10 regional events to generate new sales opportunities.

Go To Market 66

Go To Market Objectives and Key Results A/B testing Territory 66

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS.

GTM 83

GTM Engineering Customers Cross-sell 83

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Attributes such as empathy, communication, and critical thinking directly influence sales performance. Soft skills training helps sales teams learn to work well with colleagues and customers.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Gong.io

OCTOBER 19, 2021

For a long time, sales leaders thought that the way to give sales teams a leg up was to help them target the right buyers in the right ways. Sales Enablement is about to become your priority (if it isn’t already). Let’s start by answering this simple question: “What is Sales Enablement?”. So, what is Sales Enablement?

Quota 164

Quota Sales Strategize Cross-sell 164

Veloxy

JUNE 21, 2022

Before the pandemic, Salesforce found that most customers were demanding a team selling approach to satisfying their needs. Fast forward to today’s post-pandemic business world, and our research shows that sales teams are starting to put the customer experience first—and team (or collaborative) selling is an integral part of that sales plan.

Sell 189

Sell Inside sales Sports Cross-sell 189

SaaStr

MAY 30, 2024

Sales-Led vs. Product-Led vs. Hybrid What are the pros and cons of different motions? Let’s start with a sales-led motion, which is traditionally how B2B software has been sold. They prioritize direct selling and relationships over allowing customers to go and buy directly. Whichever you choose will be a strategic decision.

Cross-sell 122

Cross-sell Customers Pitch Drivers/motivators 122

ClickFunnels

JANUARY 27, 2023

How to Build a Sales Funnel For Your Medical Practice How to Create a Winning 6-Email “Indoctrination” Sequence How To Use Email Segmentation To Sell Products and Services How To Start a Weekly Email Newsletter Build A Sales Funnel For Your Medical Practice with ClickFunnels 2.0! But how should it look like?

Campaign 209

Campaign Appointment Cross-sell Pitch 209

Martech

FEBRUARY 24, 2025

Greater alignment across teams: Instead of having separate systems for analytics, sales, content management and attribution, a well-designed AI platform could unify marketing, IT and data science teams around the same core set of objectives and data standards. Challenges Data quality and governance: AI is not a magic bullet.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Salesforce

FEBRUARY 14, 2025

Hyper-personalization is a strategic imperative for success. Build your first agent +500 points Project Quick Start: Build Your First Agent with Agentforce The future of hyper-personalization Hyper-personalization has become fundamental to effective marketing, sales, and customer experience (CX) strategies.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

PandaDoc

MARCH 25, 2025

The sales process varies greatly depending on the purchase. If youre selling a cup of coffee, the options are relatively simple. In this article, well explore the challenges of complex sales and the strategies your team can use to close deals more efficiently. What is considered a complex sale?

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

Highspot

NOVEMBER 24, 2024

Imagine having a sales team that hits or exceeds their targets without fail. It might sound like a lofty goal, but there’s a proven way to get there with sales enablement training. 54% of enablement teams that manage sales training programs report a six-percentage-point increase in customer retention.

Pitch 52

Pitch Sales Technique Cross-sell 52

Salesforce

FEBRUARY 19, 2025

Customer service and sales representatives spend a lot of valuable time trying to answer constant inquiries of where is my order? This not only leads to a significant loss of productivity but also diverts resources from more strategic and high-value activities.

Manufacturing 59

Manufacturing Cross-sell Represent Inside sales 59

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 137

Sell Cross-sell Finance B2C 137

Sales Hacker

MAY 6, 2021

What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)? The VP of Sales. Great VPs of sales have gravitas and tact, command the room and hold their end of the table regardless of who is on the other side. Singular focus on sales. As the title would hint at, the VP of Sales should focus on sales.

B2C 121

B2C Pipeline SQL Strategize 121

Veloxy

AUGUST 31, 2023

You’re not the only outside sales rep feeling that way. This article doesn’t list every outside sales strategy under the sun. These are tactics that have helped outside sales professionals grow their pipeline by 300% in one month. Here’s a mentality that top-tier outside sales gurus have.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Sales Pop!

SEPTEMBER 5, 2024

Sales methodologies are essential frameworks that guide sales professionals through every step of the sales process. These methodologies are designed to ensure consistency, improve efficiency, and ultimately drive better sales results.

Objectives and Key Results 130

Objectives and Key Results Objection handling Technique Follow-up 130

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS.

GTM 68

GTM Engineering Customers Cross-sell 68

Sales Hacker

JULY 25, 2022

Here’s the thing about driving a car — and about running a sales org: Bumps in the road are inevitable. One of the best ways to ensure every part of your engine is running smoothly is to build sales performance dashboards for everyone on your team. What is a sales performance dashboard? What is a sales performance dashboard?

Engineering 117

Engineering Objectives and Key Results Cross-sell Pipeline 117

Sales Hacker

APRIL 25, 2025

This edition breaks down 8 timeless principles every founder, CRO, and sales leader can use to build durable growth. They orchestrate deals, bringing in execs, solution engineers, and cross-functional allies. Make onboarding a growth weapon Your GTM is only as good as your post-sale experience. Theyre timeless.

Growth 72

Growth GTM Cross-sell Negotiate 72

The 5% Institute

MAY 28, 2023

This metaphorical ladder is known as the sales ladder, a strategic framework designed to optimize the customer journey and maximize sales. In this article, we’ll dive into the concept of the sales ladder, its importance, and how you can create an effective one for your business.

Strategize 52

Strategize Cross-sell Objectives and Key Results Referrals 52

Sales Hacker

APRIL 16, 2020

Looking at the sales space, we are facing a few very specific challenges. As a result, all selling approaches that focus on selling a product or taking an order will fail. The same is true for sales enablement. In critical times, only sales enablement that’s been proven to move the needle will survive.

Objectives and Key Results 132

Objectives and Key Results Cross-sell Quota Sales 132

Sales Hacker

MARCH 8, 2024

A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Sales tactics like cold calls often have a low conversion rate. Austin’s F1 track.

GTM 123

GTM Growth Referrals Cross-sell 123

SalesLoft

AUGUST 23, 2019

Have you ever wondered what top sales leaders are reading? Have you ever wondered what their #1 sales book recommendation for success is? What is your favorite sales book of all time and why? We have built up a pretty impressive book list from some of the most successful and influential sales leaders of all time.

Cross-sell 96

Cross-sell Niche Sales Quota 96

Sales Hacker

OCTOBER 30, 2018

Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) They say “You can’t be what you can’t see,” and the sales floor is no exception.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

Sales Hacker

DECEMBER 14, 2022

One day you might have to explain to your children that companies once had sales meetings in person, in a room with the lights dimmed and something called a PowerPoint presentation. (If The truth is that most sales meetings, online or in person, always were and often still are boring lectures. . The basics: What is sales enablement?

Meeting 121

Meeting Cross-sell Technique Education 121

Veloxy

JULY 23, 2024

When your sales team is stuck with an overflowing pipeline of non-converting opportunities, you know how crucial it is to prioritize the right leads. That’s where Predictive Sales AI steps in. It transforms how we approach sales forecasting and lead management. Predictive sales analytics makes this possible.

Technology 130

Technology Technology Sales Healthcare 130