Martech

NOVEMBER 7, 2024

Cross-department ownership and confusion A major issue with ABM platforms is that using them effectively requires buy-in and cooperation from multiple departments, like sales and IT. The burden of implementation ABM platforms are often self-service. Marketers are expected to set up, integrate and manage the system themselves.

B2B

Martech

JULY 16, 2024

In return, customers receive exclusive benefits, rewards and sometimes special resources akin to subscription services. Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members.

Cross-sell

Martech

JULY 15, 2024

Retention Costs: Determine the costs associated with implementing loyalty actions, such as loyalty programs, customer retention campaigns, personalized offers, customer service initiatives and any other activities aimed at retaining existing customers. It includes expenses related to marketing campaigns, advertising, and sales efforts.

Customers

Heinz Marketing

JUNE 26, 2025

This post breaks down how leading revenue teams are cutting through the noise—triaging signals, mapping expansion paths, and building cross-functional systems to act. And across marketing, sales, and customer success, teams are flying blind without a clear view of what buyers and customers are actually signaling.

GTM

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn.

Price

Search Engine Land

AUGUST 20, 2024

Core update: Focus on authority Google’s March 2024 core update really focused on cleaning up poor content and promoting better, more valuable content. Bringing in experts from cross-disciplinary industries. Set up your tracking To adapt, you need to know what’s actually happening. Business email address Sign me up!

CTR

Martech

NOVEMBER 19, 2024

Key proposals : Force Google to sell Chrome browser. The proposed remedies target Google’s ability to cross-promote its products and services, which officials argue has stifled competition. Email: Business email address Sign me up! Separate Android from Search and Google Play (without requiring the sale of Android).

Cross-sell

Search Engine Land

OCTOBER 7, 2024

To tap into this demand, brick-and-mortar businesses have used local inventory ads on search channels like Google, offered in-store pickup and implemented cross-channel loyalty programs. A new, game-changing program opens up the frontier of instant commerce – Amazon Today. The program also includes: Built-in customer service.

Retail

Search Engine Land

JULY 16, 2024

In return, customers receive exclusive benefits, rewards and sometimes special resources akin to subscription services. Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members.

Cross-sell

Martech

SEPTEMBER 24, 2024

With Gainsight data accessible within the Sales Cloud platform, customer success managers will be able to expand cross-sell and upsell opportunities while sales representatives will be able to incorporate customer satisfaction and product usage insights into subsequent sales cycles. Email: Business email address Sign me up!

Cross-sell

Salesforce

JULY 18, 2024

With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. With the data all in one place, they could increase customer margins while cross-selling and upselling their hero products by building sophisticated customer management and data capabilities.

A/B testing

Salesforce

NOVEMBER 18, 2024

Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. How do AI agents in financial services help firms grow business? Let’s dive in.

Service

Martech

JANUARY 14, 2025

Foundational excellence An exceptional product or service, coupled with a seamless and positive customer experience, is the bedrock of customer retention. “Your product/service has to be great, and the customer experience also has to be great, Stevens said. Here are seven ways to keep your most profitable customers.

B2B

Salesforce

OCTOBER 15, 2024

A sales invoice is a document issued by a seller to a buyer, detailing the products or services sold, quantities, prices, and payment terms. Back to top ) Sales invoice vs. service invoice A service invoice requests payment for a service performed by the seller. What you’ll learn: What is a sales invoice?

Finance

Search Engine Land

SEPTEMBER 6, 2024

Inside Google Ads When starting to build a campaign, you’ll use the existing knowledge about your audience to set campaign-level targeting, like what devices your customers usually convert from (using Google Analytics or another source of truth) or which countries you can sell in/ship to. Business email address Sign me up! Processing.

Click Through Rate

PandaDoc

OCTOBER 15, 2024

Key Features: Workflow automation : set up who is on your team, what their role is, and hook integrations with your CRM, proposal management system, and contract management software. Missed follow ups, lost sales opportunities, time lost to manual processes , and more can be costing you revenue without even realizing it.

Legal

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Of products and services. And we build what we call stream teams.

GTM

Hubspot

JULY 22, 2024

Follow-up Emails Follow-up emails are central to keeping prospects engaged, ensuring deals stay in motion, and in some cases, disqualifying uninterested prospects before you sink too much time and effort into your engagements with them. Would you be open to setting up a call to discuss this further?

Clients

Salesforce

NOVEMBER 25, 2024

This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields. Customers must have Sales Cloud or Service Cloud Enterprise Edition or higher to access this. Agentforce, Cross-Object Merge Fields, and SMS require Data Cloud as a prerequisite.

Cross-sell

SaaStr

JULY 31, 2025

Dear SaaStr: Can You Ever Get Past 100% NRR If You Sell Just to SMBs? So unless you are selling them more stuff, it’s almost impossible to hit 100% NRR. Bill.com, for example, added payments as a feature and saw their NRR shoot up to 110%, and later to 121%.

Sell

Salesforce

AUGUST 9, 2024

Apple’s Safari browser (24% share) started to phase out cookies and other forms of cross-site tracking in 2017. Sell good products, offer good services and be easy to work with. This matters because Chrome has the largest share (62%) of browser traffic, and Google has a roughly $30 billion cookie-based media network business.

Trust

Martech

JUNE 11, 2025

When we focus on how people want to buy rather than just what we have to sell, we drive more meaningful MQLs. The concept is simple, but execution is complex because it requires cross-functional collaboration. Customer service brings frontline knowledge of pain points, satisfaction gaps and brand perception. Email: See terms.

Pipeline

Salesforce

NOVEMBER 19, 2024

There are cases in which a business brings an entirely new product or service to the marketplace and is able to set prices as high as customers will tolerate. However, most companies are up against established rivals who compete on price. Sign up now Thanks, you’re subscribed! Enter competitive pricing.

Price

Salesforce

JUNE 17, 2025

Onboard fast, sell faster See how Sales Cloud speeds up the sales cycle with data and AI, making you more efficient at every step. Sales Selected 360 Highlights Selected IT Selected Commerce Selected Marketing Selected Service Selected Please select at least one newsletter. Sign up now Thanks, you’re subscribed!

Sell

Salesforce

OCTOBER 29, 2024

Like other sales approaches, the goal of door-to-door sales is to establish a relationship with a customer, upsell , cross-sell, and close more deals. However, this typically relies on a highly targeted approach — making sure the right product or service is offered to the right audience at the right time.

Objectives and Key Results

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Of products and services. And we build what we call stream teams.

GTM

Highspot

NOVEMBER 24, 2024

It’s typically a cross-functional initiative between sales and marketing. At its core, sales training teaches sales reps how to sell, imparting essential skills and techniques for engaging customers. On the flip side, sales enablement provides the tools to sell better. Are new reps ramping up faster?

Pitch

Martech

SEPTEMBER 16, 2024

Increase cross-sell and upsell revenue by 25%. Product marketing Role: Define the positioning and messaging of products or services. Field marketing: Enhancing event follow-ups Integrate event management tools with CRM to streamline lead capture and post-event follow-ups. Expand partner-driven revenue by 30%.

Go To Market

Heinz Marketing

MAY 15, 2025

Knowing who you’re selling toand how they make buying decisionsis key to building effective campaigns, aligning sales and marketing, and accelerating pipeline. An Ideal Customer Profile (ICP) defines the type of company that would benefit most from your product or service and is most likely to buy and succeed with it.

Drivers/motivators

Salesforce

JULY 3, 2025

Sales automation works like your personal assistant, handling the repetitive tasks that eat up your time. This type of automation logs customer interactions, updates records in real time, prioritizes leads based on their likelihood to convert, and sends follow-up emails at just the right moment.

Technique

Salesforce

APRIL 2, 2025

And while your product or service might not be as tasty, there are proven strategies and tools that you can use to improve your sales. The rep for the SaaS product sees that a major airline has signed up and is using their software. That’s a classic example of product-led sales (PLS). This shortens the time needed to close deals.

Product

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. They set up meetings with Fortune 500 CIOs. Leveraging Investors for Growth Another underutilized growth channel?

Technical Sales

Martech

JUNE 9, 2025

This shift — from license delivery to operational integration — marks a fundamental evolution in how SaaS companies must think, sell and support. Up to 65.7% The layer that unlocks value for operations If embedding is the goal, then the mechanism employed must be professional services (PS). Email: See terms. Eliminate waste.

Strategic partnership

Hubspot

JANUARY 14, 2025

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. And, just as I mentioned, thats exactly where sales champions shine theyre not just deal-closers but dynamic professionals who go far beyond the basics of selling. You know this.

Negotiate

PandaDoc

MAY 12, 2025

Selling additional products or services usually sounds like a good thing, but thats only true when every extra sale contributes to your overall bottom line. Marginal revenue can help by showing exactly how much additional income your business brings in from selling one more unit.

Price

SaaStr

AUGUST 7, 2025

At Slack, WebFlow, and OpenAI, as soon as that channel lights up, everyone swarms in—our COO, engineering leaders, product managers. The Build vs. Adapt Decision Most companies would have tried to enable the existing team to sell both products. Every person had to learn the opposite product they weren’t selling.

GTM

Highspot

JUNE 19, 2025

Key takeaways Highly engaged customers tend to stay loyal to companies, spend more on their products and services, and become brand advocates. Uncover new upsell and cross-sell opportunities Staying engaged with customers as their business evolves helps you understand their changing needs.

GTM