Remove Cross-sell Remove Technology Remove Trust
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What’s the Difference Between a Cross-Sell and an Upsell?

RingDNA

The main difference between cross-selling and upselling is what you are offering. Upselling recommends a more advanced version of the same product, while cross-selling suggests a different product that complements the original one. Cross-selling introduces a new product that supports or extends the original purchase.

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How to un-silo your organization and be more customer-centric

Martech

That shared knowledge is essential for building trust, loyal fans and higher retention. Here are three customer journey practices for tapping this institutional, cross-functional wisdom. Implement a cross-functional voice of the customer (VOC) program to gather and sort input for shared understanding.

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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Martech

Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences. Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members.

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Proactive Customer Service: You Read My Mind, and Earned My Trust

Salesforce

Unlike reactive customer service, which responds to issues after they occur, proactive customer service aims to prevent problems from happening at all, improve customer satisfaction, and build trust and loyalty. Back to top ) Tools and technologies for proactive customer service The right technology is critical to proactive customer service.

Trust 105
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CDP and customer experience: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. This builds trust and enhances the quality of insights derived from the data. Cross-channel consistency: Ensure that messaging is consistent across all touchpoints, enhancing the overall customer experience and reinforcing brand identity.

Customers 116
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How un-marketing builds trust in a world of invasive advertising

Martech

With data collection at an all-time high, some marketers cross the line, using personal details (e.g., ” That’s marketing that delivers fresh, unique experiences without crossing privacy boundaries. This is the essence of un-marketing: creating moments that resonate, engage and build trust. And who can blame them?

Trust 81
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Why the Google Cookies News Shouldn’t Alter Your Data Strategy

Salesforce

Gathering usable customer data increasingly requires consent and “opting-in,” which relies on trust with the brand. Apple’s Safari browser (24% share) started to phase out cookies and other forms of cross-site tracking in 2017. The key word here is “trust.” That’s not a problem for a trusted brand but will be for anyone else.

Trust 105