Search Engine Land

APRIL 17, 2024

Ultimately, a user’s Google Discover feed reflects their interests and historical activity, with a heavier emphasis on entertainment, sports, hobbies and activities. Aim to provide valuable insights, solve problems or entertain your audience. Paid Discovery ads also appear throughout user feeds as they scroll.

Entertainment 109

Entertainment CTR Click Through Rate User Experience 109

ConversionXL

NOVEMBER 28, 2022

TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). Track CTR to gauge overall effectiveness.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Search Engine Land

NOVEMBER 7, 2022

This content is not intended to sell something or promote the brand, but rather educate, entertain, or empower prospects. CTR, or click-through rate, is the percentage of people visiting a webpage who click a specific link. The best CTRs on a search engine results page belong to the top 5 positions. What is SEO?

User Experience 103

User Experience CTR Click Through Rate Engineering 103

Hubspot

JANUARY 23, 2020

Using email management tools is an easy way to analyze metrics that you don't have time to collect yourself, like CTR subscriber count. Do you prefer running it centered around the arts/entertainment industry, or do you want the central function to be ecommerce? From industry to features, you can choose how you run your website.

A/B testing 101

A/B testing Price Campaign CTR 101

ConversionXL

JUNE 23, 2020

If your click-through rate (CTR) is declining for display ads, advertorials can help. A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. Both the videos and the article matched the lighthearted tone of Buzzfeed’s platform—entertainment was at the forefront.

Entertainment 105

Entertainment Angle Education Promote 105

Search Engine Land

MARCH 20, 2023

Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing) 2019: But no, this didn’t confirm Google was using engagement metrics in rankings. 2022: How your ad position and CTR impact conversion rate by Jason Tabeling 2019: What do the symbols mean in Google’s Map Pack and Local Finder?

CTR 86

CTR Drivers/motivators Territory Finance 86

Hubspot

MAY 25, 2016

Top level categories include business, entertainment, family & relationships, fitness & wellness, food & drink, shopping, fashion, sports, hobbies, and technology. Impressions, clickthrough rate (CTR), cost per click (CPC), likes, shares, frequency, relevance, and much more. Clickthrough Rate (CTR).

CTR 74

CTR Sports Finance Campaign 74

Hubspot

DECEMBER 17, 2013

T he source of the content is up to you, a s long as that 80% is helpful, educational, or entertaining for people in your industry (and not sales-y). Once you feel more comfortable, start posting some of your own content , such as blog posts, infographics, or entertaining images and link back to your site.

A/B testing 78

A/B testing CTR Entertainment Follow-up 78

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Impressions and click-through-rate (CTR) will tell you how attractive your thumbnail and title are. Today, my cousin and I are going over to her friend’s house. Exciting stuff. So, how do you start vlogging?

Niche 101

Niche Entertainment CTR Follow-up 101

Search Engine Land

JULY 28, 2023

Visibility metrics (impressions and CTR) Impressions refer to how often your video’s thumbnail is shown to people on YouTube, while the CTR shows how often people click on it to watch the video. Having high impressions but low CTR can suggest your title or thumbnail needs a bit of tweaking.

CTR 67

CTR Click Through Rate Promote Entertainment 67

ConversionXL

APRIL 13, 2016

This way, they were able to calculate an adequate sample size and let the test run to significance based on CTR. One common approach is to display both potential versions of the title on the homepage or news feed, and measure the Click Through Rate (CTR) of each version of the title.

A/B testing 77

A/B testing CTR Click Through Rate Entertainment 77

Heinz Marketing

AUGUST 28, 2023

Your content should educate, entertain, or solve problems for your readers. Click-Through Rate (CTR): Evaluate the effectiveness of your ad campaigns by measuring the percentage of users who click on your ads. Use relevant keywords, optimize meta tags, and ensure your content is user-friendly.

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Hubspot

MAY 28, 2020

Clickbait is great for raising CTR, so it’s a no-brainer for brands looking for new ways to advertise. Sometimes, I get clickbaited and find an awesome surprise, like an entertaining article that provides functional advice about organizing. We've now seen that clickbait can come in a few forms: video content and editorial content.

CTR 100

CTR Click Through Rate Entertainment Follow-up 100

Hubspot

SEPTEMBER 21, 2016

Web retargeting is popular in nearly every vertical from ecommerce and travel, to B2B and entertainment. For instance, a call-to-action on an ad might be susceptible to a higher clickthrough rate (CTR) when it's red as opposed to blue. It’s great for any brand interested in engaging current or prospective customers online.

CRM 78

CRM CTR Campaign B2C 78

Hubspot

OCTOBER 7, 2016

Entertaining. 2) Optimize headlines to boost CTR. Before you can flag any performance issues, you need to understand the components of 10X content that contribute to better performance and higher engagement. This type of content is generally: High quality. Solutions based. Non-promotional. Educational. Thought leading/innovative.

CTR 78

CTR Promote Entertainment Follow-up 78

Salesforce

MAY 17, 2023

Get articles selected just for you, in your inbox Sign up now Make it helpful While ecommerce content marketing can be captivating and entertaining for shoppers, it ultimately has one purpose: conversion. Click-through-rate (CTR). The flip-side of a CTR. The percentage of shoppers that click a link on any given page or ad.

CTR 52

CTR Click Through Rate Healthcare Up-sell 52

ConversionXL

JUNE 11, 2018

Each email contains some quick tips to help you get more use out of the item as you become more familiar with it: These “pro tips” aren’t just entertaining — they’re actually useful. You should be testing changes that result in hard data (CTR, sales, response etc). Will this test include big enough changes?

A/B testing 133

A/B testing Education Follow-up Campaign 133

Hubspot

NOVEMBER 19, 2012

CTRs on ads can be very low, but can be improved with more entertaining and attractive creative material. Just like with Sponsored Stories of wall posts, these often show a higher CTR and lower volume, as they have the element of social proof and interactions with friends lending a helping hand. Sponsored Story Within an App.

Promote 78

Promote CTR Campaign Lead generation 78

Search Engine Land

JUNE 10, 2024

This particular meta description is already decreasing CTR! Value: It fulfills the user’s intent, whether it’s informing them, answering a question, solving a problem or even entertaining them. The meta description is the second element I pay attention to before deciding whether I want to click on it. Not bad, right?

Angle 102

Angle User Experience CTR Technique 102

Search Engine Land

NOVEMBER 17, 2023

And helping organizations succeed comes down to two types of tasks: Content SEO : Creating and assisting with creation of pages that might provide information, entertainment, or other value to site visitors. Click-through rate (CTR) : The amount of clicks on your ad divided by the amount of impressions. And how could we be different?

Engineering 121

Engineering Niche Promote Up-sell 121

SalesHandy

OCTOBER 29, 2020

Usually, recipients do not entertain this practice as it also goes against professional email etiquette. Personalized emails provide a 24.28% email open rate and a CTR of 3.87%. Sometimes users add multiple recipients in the CC section of the email with the intent to send multiple emails at once. Impractical solution for mass emails.

Campaign 70

Campaign Follow-up CTR Promote 70

Hubspot

SEPTEMBER 17, 2018

Video is useful for more than entertainment, too. Because you are looking to garner shares for your video, it’ll likely be more entertaining and emotion-evoking than educational. Click-through rate: Click-through rate (CTR) is the number of times your call-to-action (CTA) is clicked divided by the number of times it’s viewed.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

NOVEMBER 8, 2019

A CTA can increase your click-through-rate (CTR), engagement, and success of your social media campaigns. Develop entertaining segments. When you're creating a social media campaign, follow in his footsteps and create fun, entertaining segments just like you might for a TV show. Encourage engagement with polls.

Campaign 53

Campaign Promote Entertainment Launch 53

Hubspot

OCTOBER 9, 2014

They’re just plain text ads that have been formatted into an image, like these: For obvious reasons, the average CTR on text ads is much lower than image ads, as you can see here: As a result, the CPC on text ads is way more than the CPC on image ads: It’s like you''re paying a 381% tax on text ads! Competition is fierce.

Campaign 78

Campaign Networking Promote Gaming 78

Martech

MAY 30, 2023

But with 6sense Display Ads, they reached all 42 accounts with a 79% CTR and eight meetings booked. Then they tried Clearbit data to segment its customers by industry and created seven industry audiences: media/entertainment, health, martech, ed tech, travel, HR/recruiting, and fintech.

Sports 138

Sports SQL CTR Entertainment 138

Search Engine Land

MAY 30, 2023

Do you feel like they care about educating, entertaining or understanding their customers? These are the videos that will engage, educate and entertain. CTR optimization : Does your thumbnail accurately reflect the content of the video? Do they appear professional and successful? It all helps.

Niche 95

Niche Entertainment Education Promote 95

Hubspot

JULY 21, 2014

In addition, aggregate data shows that using personalization in the sender increases CTR by 19%. So while you may relate to these entertaining email marketing gifs, I hope you also found the suggestions and tools useful. In addition to sender personalization, have some fun with the copy of your email. email marketing'

A/B testing 78

A/B testing CTR Campaign Entertainment 78