Salesforce

NOVEMBER 5, 2024

We’ll explore the essential email nurture journeys for SMB marketing that can help you build stronger customer relationships and drive sustainable growth. Welcome emails have an average open rate of 83.63% and a click-through rate (CTR) of 16.6% , both significantly higher than standard promotional emails.

Campaign

Martech

FEBRUARY 21, 2025

If your CTR is low, part of your budget is going to the wrong people. Before increasing the budget, check these key signals: Your CTR is strong (1%+ for cold audiences, higher for retargeting). A low CTR means your creative or targeting still needs work. Retarget website visitors who viewed a product but didnt buy.

CTR

SaaStr

FEBRUARY 7, 2025

Speaker Bio Jason Lyman leads marketing at Customer.io, where he’s helped scale the platform to power over 35 billion customer interactions for 7,000+ high-growth companies. His work on multi-channel personalization has been featured in various SaaS growth forums and industry publications. The Customer.io

Campaign

RingDNA

APRIL 11, 2025

Sales Sequence Email Open Rate/CTR Key Question it Answers: Which email messages are prospects opening and which clicking on? But remember that achieving growth often requires expending resources, so simply reducing CAC isn’t always best way to grow revenue. What it Measures: The effectiveness of sales messaging.

Quota

Search Engine Land

JULY 30, 2024

Let’s set you up for success by clarifying a few ideas: Your KPIs should align with business growth Ask most business owners how they gauge the success of a Google Ad and they’ll likely say it should drive more clicks and sales. The average CTR is up 5% year-over-year , while the average conversion rate is down -1%.

CTR

Salesforce

FEBRUARY 14, 2025

This level of customization creates a better user experience, drives business growth, and gives companies a clear competitive advantage in todays fast-moving market. Revenue growth and ROI: Is personalization driving measurable results? Customer retention and churn : Are customers sticking with your brand over time?

A/B testing

Martech

SEPTEMBER 19, 2024

The CPM Calculator helps you maximize your ad budgets by estimating impressions, clicks and cost per click based on budget, channel and click-through rate (CTR). The PLG Calculator is a strategic simulator for you to estimate the impact of your product-led growth (PLG) initiatives.

CTR

RingDNA

MARCH 26, 2025

Include: Weekly connection growth Messaging KPIs by rep Pipeline sourced by channel Lead-to-opportunity conversion from LinkedIn Continuous Improvement Framework Use A/B testing on messaging, monitor changes in buyer behavior, and refine targeting criteria. However, you can significantly increase your CTR with highly targeted ads.

Closing

Martech

AUGUST 6, 2025

It wasn’t generating the traffic or leads required to support business growth. Other business issues that affected our choices included understanding the highly customized sales process, the thin margins on oleochemical products and the company’s strategic growth through M&A.

Manufacturing

Heinz Marketing

JULY 22, 2025

CTR” “40 closed-won opportunities at $60K avg = $2.4M Cite data-backed benchmarks and models so finance sees the rigor in assumptions A Deloitte study found 79% of high-growth companies have CFOs and CMOs aligned on performance metrics—compared to just 55% in slower-growing firms. Proving alignment = growth.

SQL

Martech

JUNE 17, 2025

Audience growth : You’d expect the 90-day lift in performance to have led to some audience growth, but that wasn’t the case. The paid ads dramatically increased impressions (a relatively meaningless Tier 3 metric) but performed poorly, generating a 0.13% CTR with no conversions. There was no change.

CTR

SaaStr

JULY 7, 2025

influenced pipeline from single event Sales enablement platform : $75K investment → $2.1M qualified pipeline in 6 months Average sponsor metrics : 4.7x ROI, $47 cost per qualified lead (vs. pic.twitter.com/8UDvVvMHPD — Jason ✨👾SaaStr.Ai✨

Pipeline

Search Engine Land

OCTOBER 1, 2024

This comprehensive project offers significant benefits, regardless of the business’s growth stage. CTR target. Learn from the present This step is highly relevant for all stages of growth. Creating a roadmap is one of the most impactful initiatives we undertake for our clients. That could look like: Session volume target.

Clients

Salesforce

MARCH 26, 2025

Seven tips to optimize your ecommerce store with AI Optimizing your ecommerce store with AI Importance of AI in ecommerce Ecommerce growth coexists with AI. 83% of teams with AI saw revenue growth versus 66% without AI. What youll learn: Importance of AI in ecommerce How can AI help small businesses?

Price

Martech

JUNE 16, 2025

” Be specific: “What tactic improved your CTR last quarter?” That visibility drives long-term growth. Here’s how to build meaningful interaction: Start conversations: Ask real questions. Share strong takes. Invite others to share their experience. Use comment prompts: Avoid soft asks like “Thoughts?”

CTR

Salesforce

FEBRUARY 3, 2025

Without them, growth feels impossible. Tracking data like click-through rate (CTR) , engagement, or even conversions can help you to create more personalized marketing campaigns. For startups, this means focusing more on growth and less on repetitive tasks.

Customers

Martech

JULY 24, 2025

While there’s no single metric that YouTube uses to rank videos, these metrics all impact recommendations: Click-through rate (CTR): When your video is recommended, are viewers choosing to watch it or ignore it? Watch time. Session duration.

Click Through Rate

Salesforce

NOVEMBER 18, 2024

click-through rate (CTR) , while the second and third positions receive 18.7% Let’s take a closer look at some of these: It’s a cost-effective growth strategy Startups often operate on tight budgets, and paid marketing can get expensive quickly. and 10.2%, respectively. But that’s not all. The benefits of SEO for startups are huge.

Objectives and Key Results

Salesforce

FEBRUARY 27, 2025

Click-through rate (CTR) : Indicate ad effectiveness. ” “Where are the greatest opportunities for growth and expansion?” Next, select the metrics that directly answer the key questions, prioritizing essential KPIs the clearly define success. Conversion rate (CVR) : Show how well the site converts visitors.

Territory

Search Engine Land

SEPTEMBER 5, 2023

Next, we use two parameters to define “how bad” or “how good” SGE will be for our websites: CTR and rank. Click-through rate (CTR) in SGE It is a mystery what will be the actual CTR of different positions in the SGE snapshot carousel. You can adapt the model to other types of keywords by using a different baseline CTR.

CTR

ConversionXL

SEPTEMBER 20, 2021

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

CTR

Sales Pop!

JUNE 28, 2021

You can add your custom signature by using a free email online email signature generator available online; this will help to increase your credibility and CTR. Your CRM can be triggered to notify your sales agents to call the client at the moment when they show interest in the commercial offer. Workday map.

Niche

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. What is growth marketing? What is growth marketing? Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy. Pirate Metrics ) is the most popular growth marketing framework.

Growth

Search Engine Land

NOVEMBER 28, 2023

This short, simple article will help get you back to basics right in time to kick-start growth for next year. See nearly every SERP CTR study ever.) And results come from outputs , from action, not analysis. So close out those multi-tab spreadsheets and roll up your sleeves. To win, others must lose.

Growth

Hubspot

NOVEMBER 4, 2015

The same might be said for for the transition from product-market fit to the growth stage of a SaaS company. To do this, you need to achieve about 15 percent month-over-month MRR growth! If you haven't done so yet, it's time to establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals.

Growth

Search Engine Land

OCTOBER 11, 2023

Google is continuing to invest in cloud technology to find growth opportunities. Great product images will likely have an impact on CTR, just like a good thumbnail on YouTube or attractive images in general. Like any SERP with many SERP features, the CTR is affected by their appearance and placement. This is a tricky one.

CTR

ConversionXL

NOVEMBER 25, 2020

YouTube continues to be one of the best places to see organic growth, and the barrier to entry can be an advantage for companies and brands willing to put in the work. Those that focus on only one type have limited appeal and never see the type of organic growth you should expect. Click-through rate (CTR). Image source ).

CTR

ConversionXL

JULY 6, 2021

Industries known for high-priced products and businesses experiencing rapid growth also work. A video ads CTR sits around 0.44% compared to 0.56% for sponsored content. . However, this is a step many people won’t take––with a benchmark CTR of 0.4%. For a single image ad, the CTR is 0.56% and for a video ad, it’s 0.44%. .

CTR

Search Engine Land

NOVEMBER 22, 2022

In other words: forecasting how X resources will achieve Y growth is going to be vital. Benchmarking your growth data. Extrapolating growth rates from, say, the first 12 months of a website’s traffic will yield highly skewed projections. Forecasting baseline growth (with no resources). Processing…Please wait.

CTR

Sales Pop!

NOVEMBER 1, 2024

How to Track SEO Performance in AI-Driven Podcast Strategies Podcast-Specific SEO Metrics To evaluate the effectiveness of SEO for podcast recommendations, focus on these KPIs: Impressions and Clicks from Podcast Platforms: Analyze impressions and click-through rates (CTR) from platforms like Spotify and Apple Podcasts.

Niche

Martech

DECEMBER 27, 2023

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results.

Intrinsic

Hubspot

SEPTEMBER 3, 2013

Furthermore, according to a recent eNonprofit Benchmark study, email subscribers are churning at a faster rate than growth. For every 15% of new subscriber growth, 16% of an email list unsubscribes. Many of these emails average a 19% click-through rate (CTR) , and some are as high as 55% (wowza). Heartwaves (9% CTR).

CTR

Salesforce

APRIL 4, 2022

Click-through rate (CTR) is the percentage of email recipients who not only opened your email but also clicked on at least one of the links in the email. A high CTR can look nice on the surface, but what if all those clicks are for the unsubscribe button? Subscriber list growth and trends. Click-through rate. Are they growing?

CTR

Search Engine Land

JUNE 12, 2024

SparkToro follows this mix – and appears to be failing If excluding SEO and focusing only on social media worked, why is SparkToro losing traction and growth? SEO can drive growth by ranking for adjacent market segment keywords in new market categories but solving similar problems for that audience. But does it work?

CTR

ConversionXL

SEPTEMBER 24, 2020

impressions, CTR, conversions, profitability), increase the budget and roll them out to more people to see. However, if the ad that’s slipping in CTR is a killer at converting, it might be unwise to dump it until it’s under a 1% CTR. Use Google Search Console to find high-impression, low-CTR queries. So far so good.

CTR

ConversionXL

NOVEMBER 22, 2022

Click-through rate (CTR) shows the relationship between the number of views and the number of clicks on an ad or in an email. For email, the formula to find your CTR is: Number of people who clicked a link / Number of emails delivered successfully x 100 = CTR. Based on those figures, your CTR would be 50%.

CTR

Search Engine Land

MAY 7, 2024

Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4). Get the daily newsletter search marketers rely on.

CTR