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LinkedIn rolls out new ad performance measurement features

Search Engine Land

Local Area Network (LAN) distribution : There is now an option to opt in for this feature, which could help improve delivery and cost-efficiency. ” “Early results for Website Actions users include a remarkable 33% CTR lift for Conversion Tracking campaigns, and a 31% CTR lift for Website Retargeting campaigns.”

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Optimizing your Performance Max campaigns with Google Ads, GA4 data

Search Engine Land

Even after garnering high CTR, they often didn’t result in conversion and revenue. The only differences between the two groups are: The focus of the creative asset: The “Good” asset group focuses on scenes of the product, while the “Average” asset group focuses on actual product images. But what if you set it higher?

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SEO topic clusters: How to create, measure and analyze

Search Engine Land

With topic clusters, you can build a network of interconnected content that showcases your expertise and authority in a specific subject. Using this strategy, you create a network of connected content on digital marketing, helping search engines understand the relationships between your pieces.

CTR 137
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4 new Microsoft features, and 5 other December updates

Search Engine Land

Microsoft has just announced new products and features, beta tests, upcoming features, and the expansion of two exiting products already in their portfolio. Microsoft continues to adapt and introduce new features and products to compete with Google with the advertiser experience in mind. Why we care. Performance Max imports.

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The Straightforward Guide to the Google Display Network

Hubspot

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Why Use the Google Display Network? GDN, by comparison, bypasses a lot of costly competition from other networks.

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Setting PPC goals: How to tailor KPIs and metrics for each funnel stage

Search Engine Land

You want these campaigns to capture a broad audience of potential and future customers and (hopefully) generate some interest in your product or service. Top-of-funnel campaigns often utilize the Google Display Network, which has different benchmarks, ad content, and benefits. Increase website traffic. Drive social media engagement.

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Level up your video game ad strategy: A guide to measuring success

Search Engine Land

In-Game Ads – These ads appear within the game itself and can take various forms, such as billboards, product placement, or branded items within the game. Click-Through Rate (CTR) Click-through rate (CTR) measures the number of clicks an ad receives divided by the number of impressions.

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