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How to recover from Google Ads performance drops

Search Engine Land

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. Alignment with business goals : Regular performance checks allow you to ensure that your PPC efforts remain aligned with your overall business objectives.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

This will help you refine your strategies, understand which tactics yield the best results, and optimize your approach for maximum contact discovery. Click-through rate (CTR): Track how many people click on links in your emails. Processing. MarTechBot now has 10+ personas to provide more targeted responses.

B2B 122
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How to maximize PPC and SEO data with co-optimization audits

Search Engine Land

This article outlines our agency’s process for conducting a co-optimization audit, combining SEO and PPC data to uncover insights for a more holistic, full-funnel approach. By taking a holistic approach, you can achieve better results for your business. However, in reality, businesses relying on SEO are supported by multiple channels.

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6 tips to track and analyze PPC results

Search Engine Land

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. “> “> “> “> “> “> Processing…Please wait.

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5 ways to align PPC campaigns with business objectives

Search Engine Land

To be fair, the client is often not great at communicating what that big picture looks like, and they, too, can often get lost in CTR and Search impression share metrics. With this in mind, I’ve come up with five considerations for setting up and adapting your PPC goals and objectives 1.

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YouTube Ads: How to Set Up, Run, and Monitor Campaigns

ConversionXL

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. This post shows you: How to set up your YouTube account and Ads campaign; How to identify your target audience for YouTube Ads; Keys to successful YouTube Ads campaigns; Measurement and attribution for YouTube Ads.

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Top 10 KPIs for Email Marketers

Salesforce

” Think of your process like a lab. To figure out what’s working and what needs improvement, you need to always be analyzing your results. And the key to proper analysis is having the right email marketing KPIs (key performance indicators). What is a KPI? Delivery rate. Click-through rate. Google, Apple).

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