Martech

JULY 16, 2024

Dig deeper: CLV: The metric that means money The role of technology in clarifying metrics Technology plays a crucial role in helping CMOs clarify metrics and demonstrate the financial impact of marketing activities. However, technology alone is not enough. Are you getting the most from your stack?

Finance

Salesforce

DECEMBER 4, 2024

We surveyed 3,350 small business leaders worldwide to learn insights on technology, AI, and the future of business. The Sixth Edition Small and Medium Business Trends Report results were very clear — technology is advancing rapidly. This shows that keeping customers happy and upgrading your tools with AI is key to growth.

CRM

Salesforce

SEPTEMBER 9, 2024

We’ll discuss how a unified approach to data management can help you break down data silos, work more efficiently, and make better decisions. Doing so will help you deliver better experiences for your clients and drive growth for your business. Back to top.)

Service

Salesforce

MARCH 12, 2025

90% of SMB owners are already using AI to automate customer interactions. Technology is becoming more innovative with every passing day. One of the most exciting developments in technology is the rise of autonomous and assistive agents. Customer service is #1 and it impacts customer loyalty, brand reputation, and overall growth.

Represent

Salesforce

OCTOBER 2, 2024

Then equip retail store associates with mobile, real-time inventory and customer data they can access throughout their day. Retailers can also use technology to help overcome these challenges. This reduces wait times and improves customer satisfaction. Back to top.

Retail

Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. ” These changes go well beyond current use cases like content generation, personalization and knowledge management.

CRM

Salesforce

JANUARY 9, 2025

Organizations are increasingly turning to technology to automate repetitive tasks, such as follow-up emails and scheduling meetings, with automating workflows ranking in the top five of IT leaders’ data priorities , according to the Salesforce State of Data Analytics Report.

Closing

Salesforce

SEPTEMBER 16, 2024

The switch is usually transformative, requiring processes and technology across the organization to shift or be redesigned. Another strategy for managing the issues with usage-based pricing is to consider a hybrid model. Learn how Revenue Cloud can help. However, not all tools handle all pricing structures effectively.

Price

Highspot

DECEMBER 9, 2024

Technology is imperative in todays world, and thats especially true for sellers. They need that technology to do their jobs, yes, but a glut of tooling means sellers focus more than they should on finding the right tools than their actual work. One of the most popular and powerful customer relationship management tools in the market.

GTM

Salesforce

DECEMBER 5, 2024

Let’s be honest, traditional small businesses may be hesitant to dip their toe into new technology. But for 5P Consulting , a small consulting firm founded in San Diego, technology is the very business of their business. This process and system allowed the company to avoid one full-time business development staffer.

Consult

RingDNA

APRIL 11, 2025

Fortunately, advances in sales technology have made it easier than ever for sales leaders to take on the role of data scientists. While it’s true that reps can’t completely control the amount of conversations they have each day, with dialing technology they can maximize their chance of connecting with sales-ready leads.

Quota

Salesforce

APRIL 30, 2025

In “ Trailblazer ,” he explains how a values-driven culture can lead to growth, innovation, and a meaningful career. He gives a behind-the-scenes look at Salesforce, showing how the companys core values trust, customer success, innovation, and equality have made it one of the most admired companies in the world.

E-commerce

PandaDoc

APRIL 28, 2025

This technology integrates with product catalogs, pricing databases, and customer relationship management (CRM) systems to produce detailed and accurate quotes swiftly. Increased scalability: Automated systems can handle a higher volume of quotes without a corresponding increase in resources, supporting business growth.

Price

Salesforce

SEPTEMBER 10, 2024

Over the years, you’ve put a lot of money into your customer service centers. You’ve upgraded technology, upskilled your agents, and invested in 24/7 self-service options. This is essential for companies to improve their overall profitability and achieve sustainable growth. the growth over those that don’t.

Service

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. A modern account-based sales strategy isn’t just about targeting the right accounts.

Sell

Salesforce

JULY 25, 2025

From startups to industry giants, every small or medium-sized business (SMB) goes through key growth stages. Understanding exactly where your business stands right now helps you make smarter decisions about everything — your team structure, workflow systems, customer relationship management (CRM) tools, and financial processes.

Growth

Highspot

JULY 3, 2025

Modern B2B sales enablement is a strategic, collaborative discipline designed to equip customer-facing teams with the resources, skills, and insights needed to engage buyers effectively and drive predictable revenue growth.

B2B

Salesforce

JUNE 12, 2025

We surveyed 3,350 small business leaders worldwide to learn insights on technology, AI, and the future of business in the Small and Medium Business Trends Report. The results were very clear — technology is advancing rapidly. In fact, 76% of small businesses that are jumping on smart technology trends are growing. Start it up 2.

CRM

PandaDoc

MARCH 25, 2025

This guide explores how forward-thinking SMBs are leveraging modern technology to find shortcuts on the competitive sales highway, with practical strategies you can implement to transform your revenue operations starting today. Automate document creation Document creation and management is a huge sales efficiency opportunity for SMBs.

E-commerce

Martech

JUNE 4, 2025

Sales teams can find new opportunities by asking, segment my target companies by annual revenue, industry, and technology stack. Customer success teams can ask ChatGPT to identify inactive companies with growth potential and generate targeted plays to re-engage and revive pipeline, then take those actions in HubSpot to drive retention.

Pipeline

PandaDoc

MARCH 25, 2025

This includes: Regular check-ins and performance reviews to help ensure customer satisfaction. Identifying upsell and cross-sell opportunities to drive continued revenue growth. Customer advocacy efforts, such as case studies and referrals, to further support business growth.

Objectives and Key Results

Salesforce

FEBRUARY 20, 2025

Their strategic guidance helps businesses navigate critical growth phases, with many investors looking for signs of scalability and technological readiness. Tools like customer relationship management (CRM) platforms can demonstrate a business’s potential for systematic growth and strategic planning.

Pitch

Salesforce

JUNE 19, 2025

What we’ll cover: Top podcasts for small business owners Salesforce podcasts for your business journey Incorporating business podcasts into your life Top podcasts for small business owners Whether you’re sipping your morning coffee or driving to your next meeting, these podcasts are your go-to companions for growth and inspiration.

Entertainment

Salesforce

DECEMBER 19, 2024

While they laser-focus on their budgets, they’re often early adopters of modern technology. They understand that the right technology can enhance their market reach, and customer service, and level the playing field with large enterprises. SMBs require tools, resources, and techniques that drive growth.

Customer Relationship Management

Salesforce

FEBRUARY 7, 2025

Now, the industry is at another pivotal moment: It can no longer rely on steady growth as the world seeks to reduce its carbon footprint. At the same time, emerging competitors with more agile technology and processes, such as hybrid drilling rigs, are likely to survive based on novel offerings that place them ahead of competitors.

Profit margin

Highspot

JULY 9, 2025

That is why every interaction inside and outside sales reps at manufacturing companies have with potential customers must be personalized, timely, and value-driven. To compete, you need a smarter manufacturing sales enablement strategy with integrated customer relationship management (CRM). Siemens is a prime example.

Manufacturing

Salesforce

MARCH 26, 2025

Seven tips to optimize your ecommerce store with AI Optimizing your ecommerce store with AI Importance of AI in ecommerce Ecommerce growth coexists with AI. There’s a reason why a whopping 73% of customers feel brands treat them as unique individuals a significant rise from 39% in 2023.

Price

Salesforce

JUNE 18, 2025

You have to make sure all your customer data is connected in one place. A solid customer relationship management (CRM) solution built for small businesses. Discover how AI can automate daily tasks so you can focus on growth. Customer expectations are rising and competition is fierce. Watch the webinar.

CRM

Salesforce

NOVEMBER 11, 2024

But the right technology, like an artificial intelligence (AI) assistant, or agent, for small business, can make a world of difference. Imagine having a digital partner that keeps your tasks on track, boosts your customer service, and makes daily operations smoother. Owning a small or medium-sized business (SMB) is no small feat.

Real Estate

Salesforce

FEBRUARY 3, 2025

Account A business, customer, lead, or prospect a company engages with to sell products or services to. Today, all interactions, contact details, preferred services, and transaction histories are stored in customer relationship management platforms (CRMs). Back to top ) Get the latest articles in your inbox.

Objectives and Key Results

Salesforce

JUNE 30, 2025

With technology leveling up every day, you don’t need to waste your time and money on everything. This includes creating and managing online stores, processing transactions, and engaging with customers effectively. Scale your shop easily with AI Simplify everything from store setup to growth with trusted AI.

Cross-sell

Salesforce

JANUARY 6, 2025

Here are 9 AI use cases for startups that help you achieve your goals, while improving customer satisfaction, team productivity, and growth. Sales teams can leverage AI-powered customer relationship management (CRM ) like Salesforce to boost efficiency. Streamline resource allocation with AI insights.

Finance

Martech

DECEMBER 30, 2024

GenAI retail search will bring a renewed focus on content optimization and increased content refresh requirements, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai. To keep up and remain a top result in this environment, marketers will have to optimize content to cover a broader range of contexts.

Retail

Salesforce

MARCH 20, 2025

That’s why many SMBs are using cloud technology to scale their businesses. In fact, 48% of SMBs leaders use cloud technology to backup and store data that helps them grow and scale. What you’ll learn: What is cloud computing technology and how does it work?

Technology

Salesforce

APRIL 7, 2025

The right mix of AI and human support helps small businesses respond quickly, personalize interactions, and build better relationships. The more they interact, the better they get at understanding customer needs. Localized experience: AI can adjust communication styles, language, or offers based on a customers location and preferences.

Service

Salesforce

NOVEMBER 14, 2024

Let’s look at how proactive customer service can set yourself apart from the competition and build strong lasting connections with your customers. What you’ll learn: What is proactive customer service? What are the key benefits of proactive customer service?

Trust

Salesforce

MARCH 20, 2025

Technology has changed how we live, work, and connect — but not everyone has the same access to it. It’s about having the right technology, the knowledge to use it, and the ability to keep up as the digital world moves forward. For SMBs like yours, this divide isn’t just about having a good Wi-Fi connection.

Growth