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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. ” The company compared the new technology to that of self-driving cars in that it can interpret data to adapt to conditions in real time and can act independently within a company’s guardrails.

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HubSpot experts share tips for successful CRM implementations

Martech

A new customer relationship management (CRM) platform is a big change for any organization, as well as for the people tasked with using the new system. HubSpot offers resources and personnel to help guide the process and provide support. Additionally, the HubSpot CRM is designed for a quick installation and fast time to value.

CRM 124
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3 Ways AI Agents Bridge the Gap Between Remote and In-Office Workers

Salesforce

And because agents built with Agentforce have access to Salesforce customer relationship management ( CRM ) data like marketing, sales, service, commerce and industries, they provide real-time, data-driven insights, grounded in your business context, so teams and agents can make informed decisions and take action within the CRM environment.

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How the Atlas Reasoning Engine Powers Agentforce

Salesforce

At Salesforce, we’ve tapped into the latest advancements in large language models (LLMs) and reasoning techniques to launch Agentforce. Agentforce is a suite of out-of-the-box AI agents — autonomous, proactive applications designed to execute specialized tasks — and a set of tools to build and customize them.

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6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

Organizations are increasingly turning to technology to automate repetitive tasks, such as follow-up emails and scheduling meetings, with automating workflows ranking in the top five of IT leaders’ data priorities , according to the Salesforce State of Data Analytics Report.

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AI-powered martech news and releases: September 19

Martech

Key features include: Natural multi-turn conversations with context retention, accurate handling of complex queries and alphanumeric inputs, contextual responses based on user history and preferences, acknowledgment and management of user interruptions and background noise cancellation for clearer audio.

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Spreadsheet vs. CRM: Which One Is Right For Your Business?

Salesforce

Or worst of all, customer follow-ups start falling through the cracks because there’s no system to remind you. These are the classic signs that your business has outgrown spreadsheets and might benefit from a customer relationship management (CRM) system, an all-in-one tool for managing customer interactions, sales, and relationships.

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