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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM).

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How Discrete Manufacturing Can Go Digital with Field Service

Salesforce

Discrete manufacturing has entered the digital world. Companies with field service capabilities that rely on digital technology continue to build customer relationships and drive revenue with field service — even without an on-site visit. In fact, 88% of customers expect companies to accelerate digital initiatives.

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Service as a Strategy: How Manufacturers Are Reimaging Success

Salesforce

The manufacturing industry is undergoing a significant transformation. In today’s digital and customer-centric world, manufacturers must evolve to remain competitive and drive growth. According to our research , almost all (97%) manufacturers are pursuing strategic changes to their service and aftermarket operations.

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Top 10 Must-Read Books For Small Business Owners (2025)

Salesforce

Technology is a tool, not a strategy: Dont chase trends. Use technology to support your vision , but never let it define your business. With a no-nonsense approach, Gary encourages entrepreneurs to embrace social media , create meaningful content, and seize opportunities in a world driven by technology. “Crush It!”

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20 Solar Sales Tips to Win More Business in 2023

Veloxy

To effectively address objections, consider the following: Listen to your customer’s concerns and provide them with accurate information to alleviate their fears. Be prepared to answer common questions about the technology, financing options, and the installation process. Showcase the design of the panels themselves.

Referrals 246
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Navigating The Future With AI & Sales

Sales Gravy

. - Personalization by AI: AI will eventually tailor sales processes to individual companies, with larger companies likely adopting these technologies sooner due to their complexity and resources. The Power of AI in Sales One of the most exciting advancements in sales technology is the ability of AI to identify a buying window. .

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Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Prompt What are the top five metrics to track with a customer journey orchestration tool? What are three of the most important metrics for a customer journey orchestration tool to track? Are there any additional technology tools? Understood?

Customers 113