Martech

APRIL 18, 2024

Instead of creating a list of hundreds of AI marketing tools that may (or may not) be around in a few months, I hope to arm you with the foundational knowledge to select AI tools strategically well into the future. A strategic approach I recommend answering the following questions before investing in any AI tools: Identify the opportunity.

Strategize 138

Strategize Education Price Service 138

Iannarino

AUGUST 7, 2021

We have been bamboozled into choosing efficiency over effectiveness. The list here is long but worth studying, as every practice listed here will discourage your client from buying from you—now or in the future. The best way to repel your prospective clients is email prospecting. Master Cold Calling with this FREE eBook.

Cold Call 252

Cold Call Clients Sales Pitch 252

Search Engine Land

NOVEMBER 8, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. After that, how you can improve prompts to get even better answers from me. In this blog post, we will explore the importance of local SEO for small businesses and how it can help you attract more customers in your target area.

Objectives and Key Results 115

Objectives and Key Results Engineering Technique Trust 115

Partners in Excellence

MAY 9, 2023

As sellers and leaders, we know we are supposed to create value–for our customers, our people, and each other. I’ve come to realize, despite how much we talk about it, we really don’t understand what it means, often overcomplicating it. Our value proposition is for we and our customers to understand.

Teamwork 114

Teamwork Meeting Customers Process 114

Veloxy

FEBRUARY 22, 2022

When you’re engaging with buyers who expect a superior customer experience from the sales process (as most do and should), it often presents several challenges for the field sales warrior: How many hours a day should I invest in my sales technology stack without sacrificing customer satisfaction and engagement?

Sell 231

Sell Niche Referrals Sales 231

Veloxy

NOVEMBER 22, 2022

Are you experiencing these Salesforce challenges? If you are, you should be aware. These are BIG challenges—ones that could affect your chances of demonstrating Salesforce’s return on investment to the C-suite. Wouldn’t you think that the most popular CRM would be the most well received by its users?

Non-Profits 264

Non-Profits CRM Contact Consult 264

Salesforce

MAY 15, 2024

Today’s customers are tired of repeating themselves. They want a connected experience across all customer service channels, from live chat to voice. That’s why an omnichannel contact center needs to be part of your customer service strategy. What you’ll learn: What is an omnichannel contact center?

Contact 98

Contact CRM Technology Technology 98

Iannarino

JULY 16, 2021

There is nothing you can do about how your rivals compete. You should, however, know their approach so you can counter their strategies. Chances are, you worry too much about your competition. For one thing, you can’t really do anything about how your competitors go about pursuing deals.

Price 326

Price Gaming CRM Clients 326

Search Engine Land

SEPTEMBER 11, 2023

Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment. You require fast results Do you need fast results for your business and a way to attract tons of visitors to your website in no time? SEO takes time to work.

Niche 144

Niche Engineering Promote Territory 144

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

B2B 128

B2B Represent Campaign Strategize 128

Partners in Excellence

JUNE 26, 2022

Sadly, too few sales people even understand this, competing on cost and price, leaving the customer to determine the business case and the ROI of implementing a solution themselves. Again, too few sales people understand this, failing to help the customer feel good/confident about the decision.

Price 120

Price Presentation Customers Sell 120

Salesforce

MAY 2, 2024

Your company may be using generative AI to analyze vast datasets, shape business strategies, streamline interactions, and provide personalized responses to customers. Many leaders don’t realize you can customize an LLM without having to fully train it from the ground up.

Real Estate 98

Real Estate SQL Manufacturing Government 98

Martech

APRIL 17, 2024

Use customer data to inform email programs. Email was the quick pivot, the messaging and the low-cost way to insert their companies into the customer experience in the inbox. Not that email hasn’t been great over the last 25-plus years that we’ve used it to connect with customers. The answer is, sadly, not much.

Technology 132

Technology Technology Niche Campaign 132

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Your feedback is driving both our innovation roadmap and our approach to serving you.

Customers 64

Customers GTM Account management Government 64

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Also, review your value proposition.

B2B 111

B2B Represent Campaign Strategize 111

Martech

JANUARY 26, 2024

Do you know what drives revenue growth? Focusing deeply on the customers you serve. Winning your clients’ loyalty brings you much more revenue. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in.

B2B 126

B2B Customers Appointment Objectives and Key Results 126

Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. But you can look for best-of-breed solutions that integrate well with existing tools and skill sets to build an ecosystem that meets your campaign management needs. External partners (e.g.,

Campaign 110

Campaign Assembly Line Launch Government 110

SaaStr

JANUARY 10, 2024

Here are the 7 big mistakes they made, so you can avoid them. So you need context from leadership to what you ultimately need to deliver on in your function to be successful. So you need context from leadership to what you ultimately need to deliver on in your function to be successful. What do we value?

Pipeline 97

Pipeline Growth Strategize Start-ups 97

Salesforce

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In it, you’ll learn the basics of channel sales and how it can work for you. In it, you’ll learn the basics of channel sales and how it can work for you. Channel sales types Affiliates.

Manufacturing 111

Manufacturing Retail Territory Sales 111

Partners in Excellence

APRIL 5, 2024

As you will see, Martin has a fascinating and rich career an selling. Martin articulates something that I think so many of us find so exciting about selling: “The main reason is that it challenges you to reinvent yourself and stay current with your knowledge because it is the most dynamic industry of all.

Sell 126

Sell Territory Consult Contract 126

Salesforce

OCTOBER 19, 2023

When it comes to great customer service, your contact center plays an important role. We found that 94% of customers say a positive customer service experience makes them more likely to make a purchase again. Yet, only 13% of customers say they can get their issues solved with little effort.

Contact 104

Contact Customers Appointment Service 104

Heinz Marketing

MAY 23, 2023

Not only is there more data circulating than ever before, but it’s changing in real time. This can make it difficult to keep up with the most relevant information to support your strategy and protect your investment. Intent data captures a potential customer’s behavior or interest in a specific product or service.

Go To Market 106

Go To Market GTM Objectives and Key Results Technology 106

Martech

DECEMBER 27, 2022

You can read the first part (audience measurements) here and the second part (content measurements) here. After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization.

Process 135

Process Government A/B testing Start-ups 135

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This happens when your subscribers opt in through a sign-up form.

Trust 127

Trust Drivers/motivators Strategize Legal 127

Martech

OCTOBER 11, 2022

The CEO and CMO are talking about investing in the marketing team to develop their skills. The CEO asks, “What if we invest in our people, and they leave?” That means the people you serve — your customers — and the people who do the marketing — your team. Are you giving your people space to innovate?

UX 136

UX Gaming Start-ups Clients 136

Martech

DECEMBER 19, 2023

Understanding the role of campaign management software If you wanted to summarize the benefits of campaign management tools in one word it’s “organization.” Understanding the role of campaign management software If you wanted to summarize the benefits of campaign management tools in one word it’s “organization.”

Campaign 81

Campaign Assembly Line Launch Government 81

Martech

JUNE 13, 2022

Or is it possible to measure the performance of your marketing, including the parts you can’t see? Marketing attribution is the “fog of marketing” that all marketers wrestle with in attempt to square the circle and make sense of the customer’s decision journey. Is marketing attribution a mythical unicorn? The fog of marketing.

Customers 112

Customers Campaign Clients Growth 112

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? So, what’s stopping you from communicating more often? Although these statistics are par for the course when you increase frequency, they are enough to scare off the “I told you so” crowd.

Campaign 118

Campaign Drivers/motivators Start-ups Follow-up 118

Search Engine Land

MARCH 17, 2023

So, how do the most successful get it done? As you’ll soon see, neither insourcing nor outsourcing is inherently better. Let’s look at the definitions and compare them so you can choose the right route for your brand. Insourcing means you use people and resources within your company to create content.

Contract 93

Contract Gambling Drivers/motivators Start-ups 93

SaaStr

SEPTEMBER 3, 2023

What Makes SaaS So Great If you’re here on SaaStr reading this, you don’t need to be told why SaaS is so great. For every dollar you spend this year, your customers buy $1.20 How SaaS Is Fairing in the Macro Economy It’s crazy how much more efficient the leaders in SaaS and Cloud have gotten in one year.

Finance 91

Finance Growth Meeting Trust 91

Salesforce

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Here are six Customer Service Week ideas to show your appreciation all year round.

Service 136

Service Customers Gaming Drivers/motivators 136

Sales Hacker

JANUARY 20, 2022

Strong sales reps are the lifeblood of your business and how you choose to invest in them matters. Most sales orgs already operate at enterprise scale and managers oversee teams of 10+ people, which makes personalized goal setting and customized action plans seem unattainable. Let me give you this time back.”

Territory 100

Territory Sales Finance Drivers/motivators 100

Heinz Marketing

MAY 19, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Why are they unwilling to give you accurate contact information despite downloading your content? Well – not necessarily!

Strategize 107

Strategize Referrals Contact Pipeline 107

Martech

MARCH 4, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. After that, how you can improve prompts to get even better answers from me. Prompt What are the top five metrics to track with a customer journey orchestration tool?

Customers 106

Customers Objectives and Key Results Manufacturing CRM 106

Sales Pop!

AUGUST 2, 2023

Some outsourcers can manage the whole sales process, while others might focus on areas such as lead generation, setting up appointments, customer relationship management, etc. Outsourcing is a great way for companies to reduce costs and save up on resources while at the same time improving and accelerating their growth.

Represent 97

Represent Lead generation Commission Sales 97

Sales Pop!

MARCH 28, 2023

Introduction Investing your money can be one of the best ways to grow wealth and achieve financial goals. A brokerage account is a financial account that allows investors to buy and sell stocks, bonds, mutual funds, exchange-traded funds (ETFs), and other investments.

Commission 52

Commission Education Service Meeting 52

Heinz Marketing

MAY 24, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. But you know what? Customers are always super important, no matter what. That’s why, focusing on retaining existing customers becomes super important. And guess what?

Growth 107

Growth Customers Referrals Niche 107