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Finding Your Niche in a Sales Career

Adaptive Business Services

It took me a long time to find my niche, but I’ll let you in on a little secret. Custom electric signs … winner winner, chicken dinner! I have to know that the company cares about it’s people and it’s customers. I excel at educating my customers. For me, electric signs checked all of the boxes. Not my niche.

Niche 71
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. They’d built a range of products that completely solved the problem—but they couldn’t reach their potential customers.

Niche 133
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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. This is not the case with Lectric eBike, an electric bike ecommerce company.

CTR 92
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Top tips for building a successful brand strategy in 2024 and beyond

Martech

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. Do you want customers to develop an emotional connection to your brand? “We We want our key customer base repost and share our content daily.” What’s important to them?

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Building a Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder & CEO Girish Mathrubootham

SaaStr

He had seven customers from four continents, the first from Australia. In hindsight, the biggest lesson was to go after a bigger market to increase your chances of success rather than getting stuck in a niche market. At the end of that $45k spend, they had 70 customers, which was great for a startup. Cast your net wide.

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6 Questions Founders Should Ask Themselves to Drive Value from Generative AI with Base10 Partners

SaaStr

Everyone said they’d have access to proprietary data, get the best workflows, or hyper-customize in a way that would win. But they think about GenAI as a core technology, like electricity. A Case Study: Gorgias Gorgias is a ticketing platform for customer support focused on e-commerce, primarily Shopify.

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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

Back in the 1980s, we had to sell each customer a CD or hard drive containing the software. The customer then had to physically install the software on their own server, learn how to use it, and wait a long time for updates. Verticalization — easy access to niche markets. Rise of customer-centric business.