Partners in Excellence

APRIL 16, 2021

We are seeing a profound shift in buying, with customers preferring digital engagement channels to sales engagement. I am beginning to explore what this means for our overall engagement strategies, moving from a sales led, digitally supported to a digitally led, sales supported process.

Process 139

Process Sales Sell Sales Support 139

Highspot

MAY 15, 2025

A well-thought-out enablement strategy turns your channel sales partners into confident sellers who can represent your brand with real impact. Theyll be empowered to close deals, expand your reach, and stay aligned with your go-to-market goals. You want to show them you get them, and that you’re invested in their success.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Support on pipeline movement. Access to more data.

GTM 123

GTM Growth Referrals Cross-sell 123

InsightSquared

MARCH 6, 2018

Sales operations has been around for quite some time, but lately the function has been gaining momentum. Instead of behind-the-scenes sales support, sales ops now acts as a strategic partner for sales VPs and leadership. Go-to-market strategy. Quota and compensation planning. Renewals management.

Contract 119

Contract CRM Territory Sales 119

SaaStr

JANUARY 30, 2023

Deel solved this by scaling the revenue operations team in conjunction to support sales, design quotas, and go-to-market strategies, and leverage data to identify the best strategies. Delivering the best customer experience With the surge in inbound leads, the business was growing exponentially. Go global early.

Cross-sell 111

Cross-sell Account management Clients Growth 111

SaaStr

OCTOBER 3, 2022

This revenue strategy consists of three core questions: What is the market opportunity—the problem that needs to be solved? When you can answer these questions confidently, it is time to go to market. The market can be as big as we want, but our resources are not unlimited. How close are you to the customers?

GTM 111

GTM Strategize Government Inside sales 111

Heinz Marketing

AUGUST 16, 2021

This week’s show is called “ How to Orchestrate a Hybrid Experience for Your Customers and Prospects ” and our guest is Marne Reed , Chief Evangelist, Brand Experiences at PFL.com. And we call this the hybrid experience platform that we offer to our customers. Sometimes the little things to celebrate customers.

Pipeline 116

Pipeline Sales Go To Market B2B 116

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Sales has limited access to prospects and customers. We know the facts. Processing.Please wait.

B2B 119

B2B GTM Cross-sell Cold Call 119

Heinz Marketing

JANUARY 7, 2022

By Maria Geokezas , COO and VP of Client Services at Heinz Marketing. Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. So, does that mean a product-led company can nix its sales team? Not quite. Acquisition.

Growth 119

Growth Product Intrinsic Referrals 119

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. 31:12 Inside Microsoft CoPilot: Real-world agent use cases across sales, support, and strategy.

GTM 69

GTM X-functional Start-ups Relationship building 69

Heinz Marketing

FEBRUARY 8, 2021

And I think account-based experience is a customer-centric rethinking about how you go after accounts, but really rooted on that buyer experience. And I think account-based experience is a customer-centric rethinking about how you go after accounts, but really rooted on that buyer experience. Matt: Yeah.

Pipeline 119

Pipeline B2B Sales Objectives and Key Results 119

SaaStr

MARCH 31, 2022

So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies.

Cross-sell 105

Cross-sell Finance Strategize Technology 105

Hubspot

FEBRUARY 20, 2025

In an effort to appeal to the entire marketplace, from enterprise users to solopreneurs, our product was priced based on usagethe more API calls we had to handle for a customer, the bigger their bill. Consider these seven as you decide how your business will go to market (GTM) or how you might pivot to stay afloat.

Retail 36

Retail Manufacturing GTM Price 36

Sales Hacker

APRIL 30, 2018

You’ll discover a lively place, with a lot of things — like revenue, productivity, and win rate s — going up, and a lot of things — like speed to revenue, sale cycle period, customer churn, and staff attrition rate — going down. Aberdeen reported that companies with excellent successful sales enablement programs are: 2.2

Non-Profits 100

Non-Profits Profit margin Quota Sales 100

Sales Hacker

NOVEMBER 15, 2017

Account refers to a record of primary and background information about an individual or corporate customer, including contact data, preferred services, and transactions with your company. . Accounts Receivable refers to the amount of money yet to be collected from your customers who purchased a product or subscribed to a service.

B2B 105

B2B E-commerce Cold Call Represent 105

Hubspot

JUNE 8, 2021

Sales development reps (also known as business development reps, or BDRs) are responsible for the first step in the sales funnel: bringing in qualified leads. They conduct research to find prospective customers, reach out to gauge people's interest in the offering, and decide whether or not the lead is ready to move down the funnel.

Commission 94

Commission Territory Finance Inside sales 94

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

OCTOBER 7, 2021

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. What is one a-ha moment you’ve had in your sales career?

Sales 137

Sales Up-sell Start-ups Cross-sell 137

Highspot

DECEMBER 8, 2020

Enable these buyers by building urgency around your solution through thought leadership, whether from your company, analysts, or current customers. Stick to the facts and show value customer testimonies and other data-backed content. Buyers are looking for ROI data to support their selection. The expressive buyer.

Drivers/motivators 98

Drivers/motivators B2B Negotiate Closing 98

SaaStr

AUGUST 13, 2019

Dropbox Chief Customer Officer Yamini Rangan draws on 20 years of experience to challenge five common misconceptions about SaaS success. When organizations actually go from starting up to selling to SMBs and going up market, the pool up market is undeniable. So myth number three is worry about sales support later.

Cross-sell 70

Cross-sell Sales Support Growth Up-sell 70

Gong.io

APRIL 15, 2022

No need to pull go to sales and marketing and customer success to retrieve relevant data. Revenue Intelligence automatically captures customer interactions, analyzes them to provide insights, and applies those learnings to determine the next best action for winning outcomes across an organization’s go-to-market strategy.

CRM 62

CRM Pitch Up-sell GTM 62

The Lost Book of Sales

JULY 12, 2021

It's one of those books that you have to read if you work in sales or technology. Because it brings you a good mental model for understanding modern high-tech marketing, as well as the importance of segmenting and understanding your customers in a manner that I haven't seen anywhere else.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

Drivers/motivators 125

Drivers/motivators Strategize B2B Growth 125

Salesforce

JULY 25, 2024

The AWS Marketplace gives customers a single view across their IT spend, simplified procurement processes, and consolidated billing through AWS. Customers of participating Salesforce ISVs can take advantage of these benefits, making it even easier for them to subscribe to and manage their Salesforce ISV offerings. Sign up here

GTM 78

GTM Growth Up-sell Represent 78