Salesforce

NOVEMBER 14, 2024

In today’s customer service, anticipating and meeting customer needs before they express them is the gold standard. While our research finds that 61% of service professionals say their organizations address issues proactively, only a third of customers agree! Put yourself in the shoes of your customers for a moment.

Trust 105

Trust Service Customers Appointment 105

Sales Pop!

NOVEMBER 18, 2022

Because strategizing about market changes will not only benefit your future planning but could actually create competitive advantage to help close deals right now. Yours will, of course, be customized to your business but let’s look at some that matter in any model. What about Healthcare and Big Pharma? How about the economy?

Real Estate 242

Real Estate Healthcare Objectives and Key Results Government 242

Sales Pop!

AUGUST 24, 2021

Because strategizing about market changes will not only help future planning but create competitive advantage to help win deals in your pipeline right now. Obviously, yours will be customized to your business but let’s consider some that will matter in any model. Truthfully, though, such sessions have their merits. Market Patterns.

Transportation 241

Transportation Real Estate Healthcare Government 241

Martech

NOVEMBER 8, 2021

In the first part of this two-part article we looked at the reasons healthcare improvement company Premier decided to transition its marketing organization to an agile approach. It’s got to be customized to your organization. Prioritizing work strategically. This second part takes a deep dive into how they went about it.

Healthcare 107

Healthcare Hospitality Teamwork Launch 107

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. Customer drives everything in the organization. His time there included serving as Chief Revenue Officer leaving all customer facing functions, sales, marketing, CS Rev, ops BD and procore.org. It drives employee engagement.

GTM 83

GTM Customers Construction X-functional 83

Salesforce

FEBRUARY 20, 2025

That early robot’s need to remember ingredient locations and adapt to missing items operates on surprisingly similar principles to today’s digital agent planning a customer journey or orchestrating a supply chain. This convergence of physical and digital AI marks a pivotal moment for enterprise leaders.

Hospitality 104

Hospitality Objectives and Key Results Healthcare Manufacturing 104

Smarter With Gartner

JULY 8, 2021

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Gartner strategic assumption.

Drivers/motivators 116

Drivers/motivators Strategize Strategic planning Government 116

Martech

MAY 23, 2025

Having led strategic marketing in multiple global B2Bs, I can tell you that this is a serious misconception and oversight, often perpetuated by the C-suite and stakeholders who fear not being seen as “serious.” It resonates with audiences, prospects and customers alike. ” Email: Business email address Sign me up!

B2B 131

B2B Drivers/motivators Healthcare Strategize 131

Hubspot

JULY 30, 2024

Be clear and concise about what you want your customers to do next. The closing statement should be brief and make it easy for your customer to respond to your offer by suggesting a short phone call at your client’s earliest convenience. Calls-to-action shouldn’t be up to interpretation. Create a sense of urgency. Sound familiar?

Closing 85

Closing Quota Healthcare Tradeshows 85

SaaStr

JULY 5, 2025

at IPO 1,432+ customers paying average of $1.75M annually 7,291 employees – from 650 at IPO 20%+ growth at massive scale, highly profitable Dominant market position : 80%+ market share in life sciences CRM This represents a 29.8% ” This contrarian nature became Veeva’s strategic advantage. net income, 111.5%

E-commerce 95

E-commerce Price Pharmaceutical CRM 95

Martech

DECEMBER 11, 2024

By exploring both approaches, we’ll delve into the strategic implications and practical considerations for businesses of all sizes. Bringing together specialists with complementary skills ensures AI projects are technically robust, strategically aligned and ethically sound. Here are the key roles in the AI dream team.

Objectives and Key Results 112

Objectives and Key Results Strategize Engineering Healthcare 112

Hubspot

APRIL 3, 2015

Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare has lagged behind. Use social media as a way to interact and engage with your patients or customers.

Healthcare 78

Healthcare Hospitality Campaign B2B 78

SaaStr

JULY 4, 2025

net income in Q1 2025 (GAAP profitable) Key Metrics: $911 ARPU (+12% YoY), 111% NRR, 88k active locations Customers: 750+ restaurant brands across 88,000+ locations Employees: 617 in the US as of Dec 2024 Acquisition Price: $2B ($10.25/share, share, 65% premium) Why This Deal Matters for B2B and SaaS This isn’t just another PE rollup.

Healthcare 83

Healthcare Strategize Price B2B 83

Salesforce

OCTOBER 29, 2024

You can see glimpses of who your customer is, but you’re missing the bigger picture. According to our “State of Marketing” report, only 31% of marketers are fully satisfied with their ability to unify customer data sources, and only 32% are completely satisfied with how they use customer data to create relevant experiences.

Customers 72

Customers Retail CRM Healthcare 72

Sales Pop!

MARCH 15, 2024

These tasks encompass a wide range of administrative and support functions, such as managing finances through bookkeeping, offering customer support over the phone, and performing various other office-related duties—all without the need for physical presence in an office environment.

Real Estate 162

Real Estate Healthcare Construction Legal 162

Salesforce

FEBRUARY 14, 2025

But hyper-personalization isnt just about adding a customers name to an email. Its about using big data , predictive analytics , and machine learning to understand customer behavior, predict future needs, and provide content, offers, and solutions in real-time. Hyper-personalization is a strategic imperative for success.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. Do customers have control over how their data is used?

Trust 130

Trust Customers Healthcare Service 130

Sales Hacker

JANUARY 24, 2025

Instead, leaders need to plan from the start how customers will find, use, and grow with their product. Some products, like Twilio, naturally expand as customers use them more. Some products, like Twilio, naturally expand as customers use them more. What is your customer’s journey? Can your product grow on its own?

GTM 99

GTM Cross-sell Finance Price 99

Salesforce

NOVEMBER 11, 2024

Imagine having a digital partner that keeps your tasks on track, boosts your customer service, and makes daily operations smoother. Over 58% of SMBs already use AI to streamline their operations and deliver more personalized customer experiences. It manages customer inquiries, schedules meetings, and predicts sales trends.

Real Estate 105

Real Estate CRM Hospitality Retail 105

Partners in Excellence

MAY 29, 2025

Laying groundwork on the durable revenue model, a key to this is continuing to build customer loyalty, satisfaction, and experience in their use of the products. But as any of these organizations knows, we want to create customers for life, we want to be the preferred choice for the next project. There are Transactional models.

Real Estate 81

Real Estate Healthcare GTM Construction 81

Highspot

MAY 15, 2025

Choosing the right sales organization structure is one of the most strategic decisions a sales leader can make. It also gives your customers a consistent experience no matter who theyre talking to. One rep might focus on healthcare, another on manufacturing, and a third on financial services. But sales structures arent fixed.

Territory 52

Territory Healthcare Hospitality Sales 52

PandaDoc

MAY 2, 2025

Start with tiered and volume-based pricing that encourages bigger buys Tiered and volume-based pricing models work because they align your customers financial interests with your revenue goals. Its a simple psychological lever: customers are motivated by value. See also What is bundle pricing and should you be using it?

Price 52

Price Drivers/motivators Legal Contract 52

Martech

FEBRUARY 12, 2025

Companies in industries like healthcare, AI and commercial aviation all faced recent public disasters. While 90% of business executives believe customers highly trust their companies, only 30% of consumers actually do. Healthcare companies are failing to monitor and respond to reputation signals before they reach crisis levels.

Healthcare 80

Healthcare Trust Legal Price 80

Highspot

NOVEMBER 2, 2022

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov. Doubled revenue across the U.K.,

Growth 98

Growth Product Customers Healthcare 98

Martech

DECEMBER 1, 2023

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). But strategically, cost-effective acquisition isn’t about spending less or increasing the team. Cutting down costs on marketing and advertising.

Process 114

Process Customers Appointment Pharmaceutical 114

Highspot

MAY 18, 2025

Key takeaways ABM and sales enablement help teams focus on the right accounts and equip reps with the tools to convert prospects into customers. Organizations have realized that certain key accounts drive the highest lifetime value (LTV) with lower customer acquisition costs (CAC). It emphasizes quality over quantity.

Healthcare 52

Healthcare Objectives and Key Results Finance Sales 52

Lead Fuze

JUNE 26, 2023

Understanding how to market a home healthcare agency is critical in today’s competitive health care landscape. Who is the target market for home healthcare services? “Boost your home healthcare agency’s growth with digital marketing. .

Healthcare 52

Healthcare Referrals Hospitality Education 52

Highspot

JUNE 8, 2025

But without a comprehensive content strategy or structure, the pile just keeps flooding your systems with assets that lack the personal touch your customers crave. More than just a time-saver, it ensures your content is strategic, consistent, and that you can measure its performance. Content automation software is the solution.

Territory 52

Territory Healthcare Drivers/motivators Pitch 52

Martech

OCTOBER 23, 2023

It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. In their research, they investigate ways that businesses and customer behaviors are evolving. Tim Crawford Tim is CIO strategic advisor at AVOA, an executive coach and a frequently-quoted source on digital transformation.

Pharmaceutical 128

Pharmaceutical Healthcare B2C Consult 128

Salesforce

JANUARY 22, 2024

trillion in value to the global economy across all industries , including banking, retail, high tech, healthcare, and life sciences. It will affect vocations such as customer operations, marketing and sales, software engineering, and research and development. You can spend more focused time on strategic thinking or creative projects.

Healthcare 122

Healthcare X-functional Engineering Technology 122

Sales Pop!

JANUARY 13, 2024

You experienced much change in 2023 but more importantly, so did your customers. And while we are all self-centered to a degree, as salespeople we care deeply about what happens to our customers, Simply put, they represent our future. We assemble our accounts in vertical categories, like manufacturing and healthcare.

Healthcare 147

Healthcare Represent Manufacturing Clients 147

Hubspot

DECEMBER 4, 2015

However, there are loads of different ways to measure success in digital marketing, and success looks different from industry to industry—particularly in the healthcare industry. If you’re in healthcare, the majority of your marketing efforts are likely focused on gaining and keeping new patients. 3) Customer Service Response Time.

Healthcare 53

Healthcare Appointment Campaign Contact 53

The 5% Institute

AUGUST 15, 2023

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management? This is where Strategic Account Management (SAM) comes into play.

Account management 52

Account management Strategize Objectives and Key Results Cross-sell 52

Martech

JANUARY 3, 2022

Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. But the trust that it builds among customers can be even more impactful. “It’s Think about social media online shopping, content, streaming, banking, or even healthcare.

Trust 141

Trust Legal Healthcare Campaign 141

Sales Hacker

AUGUST 7, 2020

Customer Success. Manager Strategic Partner Development for the Americas. Vice President of Strategic Sales, Quip. Alliance Healthcare. Head of Customer Experience. Vice President of Sales & Strategic Partnerships. Chief Customer Officer. Regional Sales Director | Healthcare. Leadership.

Territory 130

Territory Presentation Strategic partnership Inside sales 130

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They focus on their ideal customer profile. Yet most organizations do not think about how they will strategically accelerate accounts toward revenue. But then things change.

GTM 108

GTM E-commerce B2B Profit margin 108

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Objectives and Key Results 114

Objectives and Key Results Cross-sell Strategize Retail 114