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How Healthcare Marketers Can Prove Their Business Impact

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Marketing teams in the healthcare industry face a unique set of challenges. On the other hand, the healthcare industry is rapidly evolving, and marketing teams are facing increasing pressure to demonstrate their business impact in this dynamic space.

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Effective Strategies: How to Market a Home Healthcare Agency

Lead Fuze

Understanding how to market a home healthcare agency is critical in today’s competitive health care landscape. Who is the target market for home healthcare services? “Boost your home healthcare agency’s growth with digital marketing. Learn how to do it right here.

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Strategic Account Management – A Detailed Guide

The 5% Institute

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management? This is where Strategic Account Management (SAM) comes into play.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Gartner strategic assumption.

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Modernizing healthcare marketing with agility: How Premier got started

Martech

In the first part of this two-part article we looked at the reasons healthcare improvement company Premier decided to transition its marketing organization to an agile approach. Prioritizing work strategically. Before agile marketing could succeed, they knew they needed to really spend some time prioritizing work strategically. “We

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Establishing A Unified Sales Process at Philips Healthcare

Richardson

Phillips Healthcare Sales Challenges. As regulatory and healthcare provider reimbursement changes are being introduced, there is a fundamental shift in the business paradigm for physicians. As such, the traditional call model of selling into the healthcare practice is no longer as effective as it once was.

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5 Reasons Why Big Pharma Spinouts are Good

The Advantexe Advisor

As the dust settles on J&J’s recent separation of their fast-moving consumer healthcare products business, there is increased momentum and pressure for other big pharmaceutical companies to re-think their business portfolios.