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YouTube Ads: Unlocking high impact at minimal cost

Search Engine Land

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

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3 Steps to Strategic AI Adoption

Salesforce

Assess your AI adoption readiness One of the questions often asked by customers as they embark on their AI journey is, “Where do I start?” Identify business value : Analyze your processes, customer interactions, and data assets to pinpoint the areas where AI can create the most value.

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How to use Google Gemini to improve SEO operational efficiency

Search Engine Land

Key insights: Leverage Gemini integrated with Google Workspace for Sheets, Docs and Gmail to analyze documents and create content. I’ve invested in technology, training and consulting to enhance operational efficiency in SEO and digital PR, experimenting with various models, SOPs and even custom software solutions.

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The 80 20 Rule – Achieve More With Less

The 5% Institute

Also known as the Pareto Principle, this rule helps individuals and businesses identify the most significant factors that drive results. Impact on Productivity and Time Management In the realm of productivity, the 80/20 rule emphasizes prioritization. In the realm of productivity and efficiency, the 80/20 rule stands as a game-changer.

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What is Sales Enablement? Definitions and Best Practices

Sales Pop!

The goal of sales enablement is to improve the productivity, efficiency, and effectiveness of the sales team, by providing them with the necessary resources to engage and convert prospects into customers. This can result in shorter sales cycles, higher win rates, and increased revenue.

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The Complete Guide to Remote Sales

Gong.io

Organizations must adapt their sales strategies post COVID-19 to meet customer expectations. Using a sales engagement platform like Gong allows you to capture customer interactions across phone, email, and web conferencing. This can result in inconsistent messaging. Start by setting objectives for each rep, but be clear here.

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Sales Manager Responsibilities – A Detailed List

The 5% Institute

This article will explore the key responsibilities of a sales manager and provide insights into how you can excel in this role. A sales manager is also responsible for developing and implementing sales strategies , identifying new market opportunities, and building strong relationships with key clients.