SaaStr

AUGUST 15, 2020

Customers bought because they thought their organizations needed this functionality, and so they wrote the checks for Year 1, and even Year 2. But the end-user usage just never appeared … In SaaS, it actually takes until Year 3 for your customers to churn out from low engagement / low usage.

Customers 135

Customers X-functional Price Launch 135

ClickFunnels

JULY 22, 2021

This means that mobile ads can be a great way to reach your ideal customers and grow your business. This presents a problem if you want to use paid advertising to catch the attention of your ideal customers. Used correctly, interstitial ads can help you grow your business, but used incorrectly they might alienate potential customers.

X-functional 246

X-functional Gaming Pitch Government 246

ClickFunnels

OCTOBER 27, 2021

Our co-founders Russell Brunson and Todd Dickerson had each spent a decade selling online via sales funnels prior to launching ClickFunnels in 2014. Today, seven years since the launch, the company is generating over $100M in annual revenue and has 105,000+ active customers. We have so far given out 17 of these!

Gaming 239

Gaming Commission Sales X-functional 239

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. X demos booked in introduction, X revenue in growth).

Launch 96

Launch Product Non-Profits GTM 96

Search Engine Land

APRIL 17, 2024

Google doesn’t rely on third-party cookies for this new functionality. That extra click journey could lose customers on the way. This is an optional functionality that Google has introduced. What it looks like. Here are examples Google shared : Ad intent anchor: Ad intent link: Why we care. Implementation.

X-functional 100

X-functional Launch Customers 100

Hubspot

AUGUST 22, 2012

Today, Facebook has officially launched its own version of PPC search ads, called Sponsored Results. While Facebook hasn't yet made any public mention of the launch, the social network did send announcements to some marketers today officially mentioning the release of the new advertising feature, according to TechCrunch.

Launch 78

Launch X-functional Territory Networking 78

Partners in Excellence

JULY 15, 2015

Recently, he wrote a post, The Buying Formula: Here’s How Your Customers Make Purchase Decisions. Each of these things impact the buying formula Jeff establishes: CD x CF > C + F (If you want to know what it means, read Jeff’s article ). For the Controller: CD CTLR x FP CTLR > C CTLR + F CTLR.

B2B 118

B2B X-functional Finance Drivers/motivators 118

Sales Hacker

DECEMBER 17, 2024

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM 101

GTM Engineering Electricity X-functional 101

Hubspot

APRIL 23, 2025

NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66. NASAs goal is to reach net-zero carbon emissions in aviation by 2050, and developing the X-66 with Boeing is the first important step in this project. Tech companies co-developing a product, then parting ways once its launched.

X-functional 57

X-functional Manufacturing Government Non-Profits 57

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

X-functional 124

X-functional Customer Relationship Management CRM Relationship Management 124

ClickFunnels

AUGUST 19, 2021

So in this case the conversion rate is: 10/100 x 100 = 10%. A sales funnel is a system designed to convert: Potential customers into leads. Leads into paying customers. Paying customers into repeat customers. Bottom of the funnel: Customers. Lead to Paying Customer Conversion Rate.

Conversion 244

Conversion Sales Lead generation X-functional 244

Partners in Excellence

JUNE 14, 2016

We equip our sales teams with the ability to answer any question customers might have about our products and services. Sales people, can go on forever about features, functions, feeds, and speeds for each of the products they sell. Open rates, click throughs are plummeting. ……you get the point.

X-functional 84

X-functional Customers Manufacturing Sales 84

SaaStr

JULY 20, 2024

Secureframe has everyone on their customer success team calculate their book of business by hand to see their net revenue retention, so that they truly understand what goes into the calculation, what impacts it, and how they can better take action on it. Those three folks were responsible for closing the first ten customers.

GTM 119

GTM X-functional Engineering Referrals 119

Sales Hacker

NOVEMBER 28, 2017

For years, our hiring strategy for the HubSpot customer support team was simple. We had funding, an accelerating sales team and customer count, and awesome tech. The storm was a combination of rapidly accelerating customer acquisition plus the launch of a totally new platform, and it nearly destroyed HubSpot in 2013.

Customers 101

Customers X-functional Growth Start-ups 101

SaaStr

NOVEMBER 23, 2021

They had incredible ROI from this year’s SaaStr Annual, including a brand re-launch on-site and meeting hundreds of new prospects, but some things didn’t go according to plan. Live events are a forcing function for your entire team, not just sales, and marketing. Visit your customers, wherever they are. Think Zapier.

Technique 109

Technique X-functional Launch Pitch 109

ConversionXL

MARCH 28, 2019

A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. These early supporters form a base of users and provide valuable feedback regarding your product’s functionality. Before the Launch.

Campaign 127

Campaign Product Launch Referrals 127

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Why is teaming the new selling?

B2B 116

B2B GTM Objectives and Key Results Sell 116

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. The Marketing Maker , located in the bottom right quadrant, is the builder of custom apps and digital experiences. The four primary marketing technologist roles.

X-functional 102

X-functional Objectives and Key Results Technology Technology 102

Search Engine Land

DECEMBER 28, 2023

New Google Analytics custom channel groups on March 15. New item-scoped custom dimensions for GA4 on March 17. GA4 rolls out custom funnel reports on May 3. 33 new ecommerce dimensions and metrics for the GA4 customer report builder on July 24. New GA4 customization features for 360 customers on Oct.

Retail 116

Retail X-functional Launch Non-Profits 116

Sales Hacker

MARCH 4, 2025

And it’s certainly a red thread we see with all our kind of like top performing guests is this idea of, you know, regardless of your role, you are there for one reason only to make the cust The company and your customers successful and you know, it takes wearing many different hats, um, on many different days. Um, but, uh, I love that.

GTM 75

GTM X-functional Start-ups Campaign 75

ConversionXL

OCTOBER 26, 2022

To tap into this viral potential and acquire customers , your videos need to land on your audience’s FYP. Look at your customer data. If you’re delivering great customer experiences , UGC can happen organically. Use the TikTok Creator Marketplace (TTCM) and the advanced search function to discover creators to collaborate with.

Entertainment 115

Entertainment Customers E-commerce Objectives and Key Results 115

SaaStr

APRIL 2, 2023

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. Invest in back-office systems early.

X-functional 131

X-functional Clients Growth Start-ups 131

Martech

FEBRUARY 7, 2024

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. However, it will be up to the person to critically analyze AI’s results, determine what is true, and validate those assumptions by talking to real customers.

X-functional 124

X-functional Cross-sell Territory Retail 124

Martech

MARCH 21, 2023

Why your tech stack ROI is worse than it should be In the last three years, my company has conducted over 500 calls with HubSpot customers about their platform setup, spend and optimization. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

X-functional 105

X-functional Negotiate Contract Technology 105

ConversionXL

SEPTEMBER 3, 2021

Building a sustainable customer experience that goes beyond conversion rates is key. Now, customers expect to be able to make transfers between accounts, pay other people, and alert their banks to fraud. Lowering your customer acquisition costs (CAC). Stand out from the crowd with brand differentiation.

UX 121

UX X-functional A/B testing Follow-up 121

SaaStr

DECEMBER 8, 2023

The Enterprises at the forefront are starting to adopt techniques around fine-tuning their models to personalize them for every single user and customer, where data doesn’t leak between customers, so it’s highly personalized for any kind of complexity and use cases. Another learning was to invest in customer success work early on.

GTM 123

GTM SQL X-functional Engineering 123

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. So, sales in my view is best run on a quarterly plan.

Finance 117

Finance X-functional Launch Objectives and Key Results 117

Martech

JULY 7, 2022

X-Axis: A range of skills from a focus on technology to creativity and arts. Psychologists – Are now increasingly responsible for “reading customers’ minds,” i.e. interpreting customers’ interest through intent data and digital engagement. They are not mutually exclusive! Experimentation is their specialty.

X-functional 98

X-functional Legal Campaign Negotiate 98

ConversionXL

AUGUST 27, 2019

In a marketing technology stack, a taxonomy includes the names of the actions people take and the naming structure for the values you store about your customers. These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). And its data-layer functionality is versatile.

GTM 124

GTM X-functional CRM Technology 124

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

The name change and rebranding denotes the company’s expanded outlook on surveys as part of a larger voice of the customer strategy. Google Forms offers limited design customization options and few templates, but a fairly robust suite of question types and response parameters (e.g., Alchemer does a great job pulling an overall report.

X-functional 116

X-functional CRM Networking Price 116

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? How many of those users are active?

X-functional 88

X-functional UX Objectives and Key Results GTM 88

Martech

JUNE 6, 2023

Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. Products can be used in different ways from company to company, so validate the actual use cases of the existing customers to help ensure it will work well in your organization.

X-functional 112

X-functional Cross-sell Contract Up-sell 112

Martech

JANUARY 9, 2023

The way it functions with analytics is by automatically stamping a user with a cookie when they land on a website. This will give you pre-made templated audiences to use and customize how you’d like (pictured below.). With the tools above, questions about your users and data can transform from “How many views did page X receive?”

X-functional 122

X-functional Technique Conversion Launch 122

SaaStr

APRIL 30, 2024

2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. For Owner, that meant actually saying no to a lot of customers.

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

Hubspot

APRIL 17, 2020

Ultimately, offering content that's accessible and valuable to the customer piques their interest in your product or service, and builds your reputation. This is a technique you can use to emotionally connect with a lead or customer, and provide them answers to their questions before they even ask. Let's dive into that a little deeper.

Angle 101

Angle X-functional Technique Campaign 101

SaaStr

APRIL 30, 2022

Average Revenue per Customer. Customer Lifetime Value (LTV). Customer Acquisition Cost (CAC). & One is customers. Customers love SaaS products and tools because it simply works. But when entrepreneurs launch a SaaS business, it’s often quite hard to know how they’re doing. MRR, obviously.

Price 98

Price Launch X-functional Contract 98

Sales Hacker

MAY 10, 2019

Ask me a thoughtful question about the function of my role or our sales process. We want a custom solution, and that means you need to know how we work. Our sales process is transactional, so serving up a list of customers/case studies who have a different process makes you seem like a bad fit. Do the work to sell me.

Sell 21

Sell X-functional Pitch Drivers/motivators 21