ConversionXL

MARCH 29, 2017

The truth is, they simply had a solid growth marketing process. Growth Process > Growth Hacks. If you’re familiar with CXL, you know that we preach process over tactics to optimizers. Make sure you have a good understanding of your value proposition, cost structure, revenue streams, customer segments, etc.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

Salesforce

NOVEMBER 20, 2023

These calls — most often conducted either in-person or via video — involve multiple parts, including initial agenda-setting by the rep, the product pitch, a demo, prospect objections and rep responses, negotiation, and outlining of next steps. Do your homework Research is key when making a cold call or when reaching out to a warm opportunity.

Objectives and Key Results 69

Objectives and Key Results Pitch X-functional Sales 69

SalesLoft

SEPTEMBER 12, 2023

On a typical day, an AE on your team might have calls with half a dozen prospects and clients, sift through the recordings of those conversations, need to figure out where in the buying process each of those prospects and clients are, lose track of time, and delay a deal. But what if you’re short on time and just need the TL;DR version?

Conversion 52

Conversion Objectives and Key Results X-functional Technology 52

SalesLoft

SEPTEMBER 12, 2023

On a typical day, an AE on your team might have calls with half a dozen prospects and clients, sift through the recordings of those conversations, need to figure out where in the buying process each of those prospects and clients are, lose track of time, and delay a deal. But what if you’re short on time and just need the TL;DR version?

Conversion 52

Conversion Objectives and Key Results X-functional Technology 52

Hubspot

APRIL 4, 2023

STAR stands for Situation, Task, Action, and Result. For instance, what was your main objective? Explain your thought process and decision-making. Result: Lastly, describe the outcome of your actions. Be sure to focus on the positive results. I did this by [Describe Process]. What obstacles did you face?

Consult 73

Consult Objectives and Key Results X-functional Construction 73

ConversionXL

MARCH 13, 2019

B2B ecommerce: 2 key differences of B2B buyers. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. during the buying process, according to one report. B2B customers usually go after small market segments. So what changes? And what works best?

B2B 130

B2B B2C Retail X-functional 130

The 5% Institute

AUGUST 21, 2019

In this article, I’m going to share with you the 10 x important points you need to focus on to fix your business. How To Fix Your Business – 10 X Steps To Guide You. Have a distinct sales process. The number one difference between a successful business and one that isn’t is one key word. Lifetime value of customer.

X-functional 98

X-functional Objectives and Key Results Up-sell Clients 98

PandaDoc

OCTOBER 13, 2022

Streamlined and easy-to-perform processes for data generation and effective ways to analyze performance appeals to small and midsize businesses. Customer support : help center, email; extra support is paid additionally. The sales reps will enjoy pretty straightforward processes for creating records and moving leads through the process.

X-functional 52

X-functional Territory CRM Lead generation 52

Sales Hacker

APRIL 6, 2020

Because of this trend, sales organizations must strive to align their sales process with the buyer’s purchasing process. The result: we win more deals because the bulk of our sales efforts are laser focused on prospects who are ready to engage. Requests will likely be processed by one of the following teams: Data Science / BI.

Meeting 75

Meeting Territory X-functional Objectives and Key Results 75

Sales Hacker

MARCH 22, 2018

Sales outsourcing gives parts of your own sales process to others (individuals or agencies). Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Increasing your total sales results.

B2B 79

B2B X-functional Cold Call SQL 79

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. The faster this process can be repeated, the more likely they’ll find scalable, repeatable ways to grow the business.”. What is growth hacking? The skills and mindsets of world-class growth hackers.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

FEBRUARY 21, 2020

A mentor can listen to the tape and offer objective advice. In sales, every minute counts, so increasing efficiency or shaving even a few moments off a task is key to your salespeople feeling like they have the support and tools necessary to perform. Most CRMs come equipped with dashboard functionality. Call didn’t go well?

X-functional 95

X-functional Quota Objectives and Key Results Drivers/motivators 95

SalesHandy

MARCH 21, 2023

Personalize your emails: When you say “Hey Mike” instead of “Hey Customer”, it makes a world of difference. All we want to know is how would that product help us I am investing X amount of money in it. I believe we can offer a customized solution that meets your specific needs. How has your experience been thus far?

Closing 98

Closing X-functional Sales Follow-up 98

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? The result? Does the UI open?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

AUGUST 31, 2017

To help you with that, we’ve assembled a list of the most popular a/b testing tools and corresponding reviews from A/B testing experts to help you in your decision making process. Many integrations are available and useful for validating test results – such as Google analytics, Clicktale or Kissmetrics. Adobe Target. Conductrics.

A/B testing 129

A/B testing E-commerce X-functional UX 129

Search Engine Land

FEBRUARY 7, 2024

Using specific website functionalities such as a chat or quote system. During auction time, VBB seeks to optimize for the most valuable outcomes as defined by the advertiser and can also function with a tROAS to align with profit goals. As a result, there is less data available for algorithms to effectively bid.

X-functional 112

X-functional Non-Profits Objectives and Key Results Profit margin 112

Lead Fuze

DECEMBER 1, 2021

Let’s get started… Need Help Automating Your Sales Prospecting Process? As the buyer’s journey changes, so must sales processes. Marketing is a key component of business growth and success.

Meeting 40

Meeting Territory X-functional Objectives and Key Results 40

ConversionXL

SEPTEMBER 9, 2016

Understanding those flaws and their implications is key to designing better, smarter A/B test variations. Failure to identify and mitigate these flaws will result in simply throwing A/B test ideas at the wall and hoping something eventually sticks. The result? Finally, you try customer interviews.

A/B testing 59

A/B testing UX Objectives and Key Results X-functional 59

Pointclear

NOVEMBER 7, 2011

After all, B2B companies usually define strategic accounts as their best customers and prospects based on criteria like potential for revenue, profit and growth. They just would not be able to understand our customers’ complex business challenges or handle direct interactions as well as we do.

Account management 72

Account management Strategize X-functional Objectives and Key Results 72

Hubspot

APRIL 13, 2012

Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. The first key to conducting market research effectively is identifying something specific you're trying to figure out. Is your research targeted toward customers (as opposed to leads or the general public)?

X-functional 68

X-functional Objectives and Key Results Government A/B testing 68

SaaStr

AUGUST 7, 2020

” Matt Garratt: But then when you start to grow and you start to get these customers, you see some really nice benefits. We have over 1100 customers across the globe. There’s heavy services, at least 30 to 45% versus best-in-class that want to be less than 10%.” These companies can scale really efficiently.

Price 59

Price Retail X-functional Healthcare 59

SaaStr

OCTOBER 3, 2023

Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Moving From SMB To Enterprise — A combination of pre-sales like solution or sales engineering, customer success, and a more robust revenue ops function. Why is teaming the new selling?

B2B 90

B2B GTM Objectives and Key Results X-functional 90

Martech

NOVEMBER 15, 2023

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. As a result, when it comes time to reduce expenses, marketing becomes the obvious place to start. Marketing’s contribution to customer engagement, retention and satisfaction. Marketing excels at storytelling.

X-functional 93

X-functional Objectives and Key Results Technology Technology 93

ConversionXL

JUNE 16, 2015

Is X actually influencing Y, or is it a mere correlation? It’s analytical, it’s science, its creativity, its technical, its collaboration, its dealing with ambiguity, its building the bridges, it’s project [inaudible 00:01:10], it’s everything, above all, its voice of customer. Tools, people and process.

Objectives and Key Results 102

Objectives and Key Results Launch Drivers/motivators Gate keeper 102

PandaDoc

MARCH 7, 2023

A sales workflow is a sequence of necessary processes that your team can follow to complete a sale. It’s a structure of steps that help lead a customer further down the funnel in the most streamlined way possible. Wondering how to streamline the sales process ? How can a business benefit from a good sales process flowchart?

Process 52

Process Objectives and Key Results Pitch Legal 52

Sales Hacker

SEPTEMBER 29, 2020

Vishal and I talk about what it’s like to start a company from nothing and how his experience at Backupify and InsightSquared helped inform the process. Keys to success when scaling a company [10:56]. Vishal works to prevent his customers from having to read each contract one by one. Subscribe to the Sales Hacker Podcast.

Contract 107

Contract X-functional Objectives and Key Results Legal 107

Hubspot

JUNE 13, 2018

SPIN gives reps a research-backed framework for working and closing complex deals with extended sales processes. SPIN Objection-Handling Techniques. Rather than twisting their customers’ arms, they need to build value, identify needs, and ultimately, serve as a trusted advisor. Customer Needs in the Major Sale.

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

ConversionXL

DECEMBER 13, 2022

You’ll see the best ways to run tests, prioritize hypotheses, analyze results, and the best tools to experiment through A/B testing. A/B testing is a experimentation process where two or more variants (A and B) are compared, in order to determine which variable is more effective. How to improve A/B test results.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

ConversionXL

FEBRUARY 26, 2014

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

SaaStr

JUNE 14, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. Before that Dave was SVP/GM of Service Cloud @ Salesforce where he led the $500m line of business for customer service applications.

Strategize 58

Strategize Quota Non-Profits Price 58

Lead Fuze

JULY 1, 2023

A well-structured quota system not only motivates your reps but also aligns their efforts with your company’s overall objectives. You’ll learn about involving sellers directly during the process of setting quotes, leveraging CRM software tools for efficient workflow and tracking deal progressions.

Quota 52

Quota Growth Territory Commission 52

SaaStr

JUNE 21, 2019

243: Sara Varni is the CMO @ Twilio, the company building the future of communications allowing you to engage customers like never before on voice, SMS, WhatsApp or Video. How does the creative plan to get the message to the target customer change dependent on SMB vs enterprise? What makes the very best customer stories?

Start-ups 57

Start-ups X-functional Drivers/motivators Up-sell 57

Sales Hacker

MARCH 2, 2020

Strategy and Process. The Challenger Customer. It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. You Can’t Teach a Kid to Ride a Bike at a Seminar. Insight Selling. Spear Selling.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

SaaStr

APRIL 30, 2024

2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. For Owner, that meant actually saying no to a lot of customers.

Go To Market 101

Go To Market GTM X-functional Objectives and Key Results 101

SaaStr

JULY 15, 2020

You had to talk more people, how people will slowly flake out of a process, how it’s harder to build relationships over Zoom. There’s going to be different rules, and different processes, and different tasks and different paperwork you need to travel. That’s what I want to dig in today. That’s one thesis.

X-functional 62

X-functional E-commerce Growth Retail 62

SalesHandy

JUNE 29, 2021

Having a sales process in place that caters to every businesses’ needs can be crucial to hitting revenue goals consistently, and driving growth. The right B2B sales strategy optimizes your sales process around a few key principles, all of which allow you to make the most out of B2B selling efforts. Know your customer.

B2B 98

B2B Cross-sell X-functional Follow-up 98

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. So, the first insight is that there’s two key systems in a startup.

Finance 111

Finance X-functional Launch Objectives and Key Results 111