Search Engine Land

JULY 22, 2024

Make sure to understand where and how conversions relate to your customer journey. We tend to think all creatives should look sleek, mobile UX/UI should follow the latest trends, etc. Worse, they could think that such sleek-looking creatives mean that your price tag will be above their budget.

A/B testing 96

A/B testing UX Campaign Conversion 96

Martech

JULY 15, 2024

How is pricing structured? Would adhering to them improve UX or help with conversation rates with certain customer segments? For example, a company may make some significant UX changes to a website that yield positive results. What are the associated KPIs? How are things measuring up now? Does it make sense?

Contract 124

Contract UX Technology Technology 124

ConversionXL

NOVEMBER 12, 2018

But terrible UX isn’t a shortcoming of the cryptocurrency industry—it’s common in every high-growth industry, including, perhaps, your own. But, in the interim, industries like cryptocurrency get away with atrocious UX. The mistakes detailed below are a cautionary tale about potentially pernicious UX blind spots. Registration.

UX 116

UX Growth Non-Profits User Experience 116

Sales Pop!

FEBRUARY 21, 2022

By seeking out a weak spot or two – and hopefully finding them – within your competitor’s apps you will have a leg-up when it comes to knowing where to better meet the needs and requirements of customers. With this in mind, you will be able to draft a suitable pricing strategy for your platform. Step 3: UI and UX.

UX 246

UX Sports Appointment Technology 246

SaaStr

MARCH 14, 2024

Mobile Subscription Pricing is Flat, Not Up This is interesting. I suspect it’s because of the huge friction in mobile of moving beyond organic price points like $9.99 a month to pricing, especially for the existing base. #3. Especially in UI/UX, onboarding, and conversions. Do better here.

Price 128

Price UX Up-sell Start-ups 128

ConversionXL

APRIL 23, 2019

Information architecture should also include little things, like deciding that products on a search page should be ordered by price not name. Create customer personas and write user stories to design your site for real people. This is where customer personas come in. That’s to be expected. Consumption pages. Card sorting.

UX 114

UX Objectives and Key Results User Experience Represent 114

ConversionXL

DECEMBER 7, 2016

Moreover, they can have considerable positive effects on the user experience as well, which translates into metrics that are harder to measure, but are nonetheless of paramount importance to online businesses, such as customer satisfaction and retention. Popular products”, “Customers who bought this also bought…”, etc.).

UX 115

UX Technique Conversion Product 115

ConversionXL

MAY 15, 2014

According to a study by Bain & Company , 80% of companies say they’re customer centric, yet only 8% of customers agree. How many of your customers do you think would agree that you are customer centric? For Non-Customers. Think about that for a second. Do you know for sure? Welcome emails. image credit.

Customers 122

Customers UX Launch User Experience 122

ConversionXL

OCTOBER 21, 2013

Along this same line of thinking, using a bit of customer psychology can go a long way, and help to speed up the process of option selection and decision making, by suggesting the most obvious options by default. This one small change led to an additional 110 orders, bringing in an additional $43,230 in revenue in a 2 week period.

UX 124

UX Presentation Follow-up Conversion 124

Cience

APRIL 30, 2020

Consumerization of customer expectations is a natural outcome of this shift. Therefore having a customer-centric mindset and providing a great customer experience is becoming more critical in the B2B space as well. Understand your customer. B2B customer journeys are typically more complex than those for retail customers.

Gaming 102

Gaming B2B UX B2C 102

Search Engine Land

FEBRUARY 21, 2024

ChatGPT Plus users and those with access to Team and Enterprise plans can explore custom GPTs developed by almost anyone. This article delves into how SEO experts use ChatGPT and provides insights into the most popular custom GPTS available now and how they’re being integrated into overall SEO strategies. What are ChatGPT plugins?

Customers 127

Customers UX Gaming Launch 127

ConversionXL

MARCH 1, 2016

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX? Others had similar definitions.

UX 66

UX Conversion A/B testing User Experience 66

Search Engine Land

DECEMBER 6, 2022

User experience needs to consider the customer journey. It’s often been said that SEO and UX are linked, and it’s never been truer than when we think about how you organize an ecommerce website. Do people search by price? Perhaps categories for pricing? Unsurprisingly, they did not rank in Google for “air conditioners.”.

UX 81

UX Manufacturing User Experience Cross-sell 81

Martech

MAY 29, 2025

Google Analytics 4s event-based model captures detailed user interactions across the customer journey. Customer lifetime value (CLV) and cost per acquisition (CPA) reveal long-term profitability and marketing efficiency. For example, a high view-to-cart drop-off may point to pricing or product page issues.

UX 70

UX Territory Campaign Price 70

ConversionXL

JULY 14, 2020

Optimizing your SaaS pricing page for mobile devices is doubly tricky. It’s tricky to optimize your pricing page in the first place, but optimizing it for such a small screen complicates things further. To add fuel to the fire, it can be hard to see the value in optimizing a pricing page for mobile.

Price 77

Price UX User Experience Real Estate 77

SaaStr

APRIL 28, 2025

If a prospect asks about integrations, pricing details, or implementation requirements that you’re unsure about, you’ll simply ask your AI, and it will provide the perfect answer in real-time. It can handle pricing questions, objections, and proposals without emotional baggage or commission pressure.

Negotiate 97

Negotiate Contract E-commerce Price 97

Martech

FEBRUARY 22, 2022

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Customers 143

Customers Service Contact CRM 143

Sales Pop!

NOVEMBER 10, 2024

But at the end of the day, the key to sustainable online success is something a bit more straightforward: putting your customers first. That’s a big mistake, because customer-centric companies tend to see nearly double the revenue growth of businesses that don’t focus on their audience’s needs.

Angle 130

Angle UX User Experience Price 130

SaaStr

JANUARY 12, 2022

On both SaaStr University and Twitter, we had 30+ founders, CEOs and execs share their top, tough learnings from losing one of their top customers. “For large enterprise customers, your stakeholder map is almost always too small” — Alex Farmer, VP CS, Cognite Data. We all underresource customer success vs. sales.

Customers 130

Customers UX Closing Up-sell 130

ConversionXL

JUNE 16, 2019

Spend time talking to your customers : Ask them to tell you what your product means to them; What problem it solves; How their life was before using it. A few UX features can help you achieve this, but use them properly. This is probably the one time that Apple’s design or UX is being used as a bad example). Jakob Nielsen.

UX 73

UX B2B User Experience Price 73

ConversionXL

SEPTEMBER 3, 2014

“How do you get your customers to do what you want them to do on your website?”. What they really should be asking is, “How do I help my customers achieve their goals on my website while still achieving mine?”. From Customer Personas to Customer Journey Maps. Just 6% say they have excellent knowledge of the customer.”.

Customers 127

Customers Retail User Experience Cross-sell 127

ConversionXL

JANUARY 5, 2017

Product filtering and internal search go hand-in-hand, both working towards a better UX. You might also like our Conversion-Focused UX Guidelines for eCommerce report, which includes 19 product filtering guidelines.). Consider Factors Outside of UX. Whenever you think about UX, you have to think about SEO.

UX 108

UX Product Consult Price 108

ConversionXL

OCTOBER 23, 2015

Anyone who is familiar with the ResearchXL model will know that the two go hand-in-hand to deliver insights… Let’s say your problem is customer acquisition (you’ve seen the numbers). Instead, responses tell you that your prices are too high or your value proposition was too confusing. Make Data-Drive UX Decisions.

UX 122

UX Objectives and Key Results Conversion High impact 122

Hubspot

DECEMBER 2, 2015

Whether you're in the market for software or a new coffee pot, searching for price is a natural part of any customer's buying decision. The means that the majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page. What does a great pricing page look like?

Price 74

Price User Experience UX Trust 74

ConversionXL

JUNE 30, 2019

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and

UX 126

UX X-functional A/B testing User Experience 126

Martech

JUNE 10, 2025

From a brand-new AI-powered pricing model to smarter workflow tools and advanced video marketing capabilities, this month’s updates are all about helping you move faster, work smarter and get better results across the board. This update also expands access to Customer Agent, as a Service Hub subscription is no longer required to use it!

CRM 57

CRM UX Contact Finance 57

Search Engine Land

FEBRUARY 14, 2024

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. What is a customer journey map for ecommerce?

Customers 91

Customers Referrals User Experience B2B 91

ConversionXL

APRIL 27, 2019

“How do we get our customers to do what we want them to do?” What businesses should really ask is, “How do I help my customers achieve their goals on my website while still achieving mine?” Focusing on that question is the starting point for building a customer journey map. Why do you need a customer journey map?

Customers 100

Customers A/B testing UX B2C 100

Martech

NOVEMBER 20, 2023

Adobe already started to phase out the availability of Adobe XD — a UX/ UI product design app similar to Figma — earlier this year, after announcing the deal. Competition fuels innovation and helps keep prices low. Why we care. Monopolies are bad for everyone — even the company that has the monopoly. Possible response.

Commission 123

Commission UX Government Market share 123

ConversionXL

APRIL 21, 2014

Maybe it’s because you’re priced competitively. Maybe it’s because you’ve got better testimonials & referrals from your existing customers. Maybe your UX is a better fit for your customers ? It’s A Customer Development Problem, Not A Conversion Problem. Recommended Reading.

UX 101

UX Referrals Price Up-sell 101

SaaStr

APRIL 13, 2025

.” Cross-selling generates $5M+ in new monthly revenue – Rippling’s cross-sell motion alone drives over $5 million in net new ARR each month before counting any new customer acquisitions. Shared UX : Customers gain “superpowers” by learning one system, making them more likely to buy additional products.

Cross-sell 62

Cross-sell Launch Up-sell UX 62

ConversionXL

MARCH 25, 2013

Custom Landing Pages for Guest Posts. When you guest post, instead linking to your home page in your bio, link to a custom landing page specifically designed for the visitors of that site. Depending on your paid offer, it’s worth playing with different pricing strategies here. Hat Tip to [link] for the tip.

Conversion 126

Conversion Real Estate UX Networking 126

ConversionXL

JULY 28, 2020

How do our customers make the decisions they do? Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. Price anchoring is a sure-fire nudge to drive online behavior. It’s a tried and tested persuasive pricing technique , but one that fits nicely within nudge theory, too.

X-functional 163

X-functional Drivers/motivators Retail Price 163

ConversionXL

NOVEMBER 15, 2016

The goals of these companies could be quite different depending on the desired quantity, quality, and cost of customers. But you have to architect a strategy unique to your own SaaS, and think further down the customer relationship (>90 days after sign up), as well as before they land on the site (are you attracting the right people?

Conversion 113

Conversion UX Cross-sell Profit margin 113

Hubspot

NOVEMBER 24, 2020

All humans — including your customers — are emotional creatures. That’s why it’s so important to make sure every interaction customers have with your company a memorable one — so memorable that they’ll want to recommend your business to a friend, family member, or colleague. You need to see the world through customer-colored glasses.

Customers 101

Customers User Experience Trust UX 101

ConversionXL

FEBRUARY 25, 2016

Essentially, it’s the real-time individualization of a site to suit each visitor’s unique needs and guide them through a custom conversion funnel. Increased visitor engagement, improved customer experience and increase conversion rates are seen as the biggest benefits to personalization… Image Source.

UX 90

UX User Experience A/B testing Retail 90

SaaStr

APRIL 7, 2025

With 4,000 GitHub stars and an impressive customer base, Simon’s seeing firsthand how this framework works across industries. Customers will openly discuss problems they’d never bother reporting to your support team. The Price/Value Equation is Insane The economics of AI tools are mind-blowing.

Launch 85

Launch B2B UX Engineering 85