Search Engine Land

SEPTEMBER 3, 2024

Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users.

Promote 67

Promote Campaign Networking Presentation 67

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Custom image. Creative will show custom image on left with products on right that images and titles pull from detail page. Sponsored Brands. Sponsored Display.

Customers 103

Customers Sell Campaign Engineering 103

Search Engine Land

JULY 15, 2024

Meta is rolling out a new feature allowing advertisers to showcase custom offers directly on Instagram ad call-to-action (CTA) buttons. Advertisers will be able to highlight multiple competitive promotions (e.g., Key features: Dynamic sourcing of offer details from the ad’s website URL. Why we care.

Click Through Rate 94

Click Through Rate Customers Promote Conversion 94

Partners in Excellence

JANUARY 15, 2025

”* In our discovery process, if we conduct a discovery, we seek to understand the customers’ business objectives. They could be to position themselves for a promotion, get a pay raise or a bonus, get their managers off their backs. How do we understand the personal objectives of each of our customers/prospects?

Customers 127

Customers Trust Gaming Promote 127

Salesforce

MAY 2, 2025

Promotions can make sales easier. Discounts, markdowns, and bundles can capture new customers, drive incremental sales and increase revenue in the short term. Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success.

Promote 52

Promote Price Profit margin Objectives and Key Results 52

Salesforce

MAY 5, 2025

As the company expands internationally into the United States and Europe, it remains committed to keeping customers at the center of its business strategy. With 15 million daily customers, thats no easy feat. But the OXXO team knew that establishing personalized customer connections at scale would be critical to their success.

Conversion 96

Conversion Customers Strategic partnership Campaign 96

Martech

OCTOBER 15, 2024

And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand. In a highly competitive digital-first marketplace, the trust of our existing customers is a powerful marketing tool.

Customers 127

Customers Intrinsic Trust Drivers/motivators 127

Martech

SEPTEMBER 4, 2024

We were alerted to this update from Thomas Eccel’s LinkedIn: Promotions feature tested in App Campaigns Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. First seen. Keep an eye out for this feature as it rolls out more broadly.

Campaign 127

Campaign Promote Launch Gaming 127

Anthony Cole Training

MAY 1, 2025

Here is the definition of client centered selling given by AI: Client centered selling is a sales approach that prioritizes understanding and addressing the unique needs and goals of each customer, rather than simply promoting a product or service.

Clients 207

Clients Sell Promote Meeting 207

Martech

APRIL 17, 2025

For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential. Equipping prospective and current customers with differentiated content and tools enables more informed value assessments before and after the sale.

B2B 112

B2B Growth Customers Drivers/motivators 112

Martech

NOVEMBER 20, 2024

This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Assembly Line 130

Assembly Line Customers B2C Campaign 130

Martech

AUGUST 6, 2024

The way customers make purchases and interact with brands is changing. Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. For Aflac, the positive impressions are all connected across the customer journey.

Promote 121

Promote Trust Service Referrals 121

Martech

DECEMBER 5, 2024

It sent transactional and promotional messages to free-trial users and paying customers who had stopped using the service. As a result, they were effectively blocked from reaching most of their customers. Promotional emails sent to unengaged customers. Customers love them because they show their behavior.

Promote 126

Promote Clients Service Consult 126

Martech

JANUARY 10, 2025

The new Agentforce for Retail includes a library of pre-built agent skills relevant to retail such as order management, appointment scheduling, guided shopping and loyalty promotion management. Self-service order servicing options allowing customers to conversationally update order information like payment or shipping details.

Retail 130

Retail Launch Appointment Promote 130

Martech

JULY 30, 2024

SurveyMonkey, known for online surveys and feedback management, now offers a packaged suite of customer experience tools. Improved experiences will continue to be based on the customer feedback that flows through the SurveyMonkey Enterprise platform. Benchmarking for CX. Multichannel feedback collection. Many integrations.

Launch 121

Launch Promote Price Customers 121

Martech

SEPTEMBER 13, 2024

Hopefully, this year’s Christmas promotion is already prepped and ready to go, and you’re currently thinking about Valentine’s Day. Remember, you don’t want to dilute any promotions. Give your customers enough time to get excited about a promo, and allow enough time for any stragglers to catch up before you introduce the next big sale.

A/B testing 137

A/B testing Strategic planning Campaign Strategize 137

Martech

OCTOBER 24, 2024

It’s bad when customers think you are intrusive. Be sure to message only those customers who expect to receive SMS. A customer who shares a mobile number is showing high interest and that SMS is a preferred communication channel. Promotional SMS messages communicate a special offer or a new product to consumers.

Legal 130

Legal Campaign Promote Contact 130

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Success in micro-moments requires anticipating customer needs, providing relevant content and delivering seamless experiences at the right time. Missing them means missing potential customers and revenue. Encourage positive customer reviews.

Customers 72

Customers A/B testing Trust Click Through Rate 72

Martech

SEPTEMBER 13, 2024

Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success ,” Salesforce CEO Marc Benioff said during the press conference. Service Agent replaces chatbots in handling customer service and replaces chatbots. Processing.

Launch 120

Launch Pitch Represent B2B 120

Martech

MAY 19, 2025

Q: What would a truly customer-centric buyers journey in B2B look like? Creating a customer-centric buyer’s journey in B2B that minimizes friction and allows for freely available information is an excellent approach to enhancing the overall customer experience. Want to ask your own question of MarTechBot? Give it a try.

B2B 107

B2B Customers Education Campaign 107

ClickFunnels

MAY 14, 2025

Imagine this: you’ve created a stunning sales funnel to attract potential customers with an irresistible offer. When done right, that one page can be the moment a visitor goes from just browsing to becoming a lead, or even a customer. Highlighting well-known brands helps build trust and credibility with the customer.

Lead generation 130

Lead generation Promote Trust Follow-up 130

SaaStr

DECEMBER 19, 2024

Find a segment of your customer base that is still doing really, really well. Best case, your happy customers buy more from you. And perhaps most important, move on from mediocre customer success folks. You need the team sharp to retain your customers in 2025. Promote your best, and give extra grants to the best.

E-commerce 111

E-commerce Healthcare Promote Launch 111

Martech

SEPTEMBER 24, 2024

This will affect sales and revenue and hurt the downstream effect of email marketing — capturing customers’ data and using it to market to them in highly relevant and convertible ways. Promotional email is great, but the ones that land are hyper-focused emails you have thought through with your strategic vision and approach.

Promote 130

Promote Represent Technology Technology 130

Martech

MARCH 12, 2025

Welcome series: Your first impression matters most Your welcome series sets the stage for your entire customer relationship. Welcome emails generate 320% more revenue per email than promotional ones. Feature customer testimonials or user-generated content. Invitations to join your community or customer success stories.

High impact 115

High impact Click Through Rate Non-Profits Promote 115

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Email: Business email address Sign me up!

Customers 104

Customers Cross-sell E-commerce X-functional 104

Sales Pop!

MARCH 12, 2025

The minute you focus on valuable opportunities such as courses, webinars, or interactive training, you build your brand as an authority and keep potential customers engaged. Decreases Customer Acquisition Cost : Educated leads take less time to convert. This is why integrating elearning platforms in lead generation process is crucial.

Lead generation 130

Lead generation Process Education A/B testing 130

Martech

NOVEMBER 11, 2024

It’s a blueprint for maximizing revenue, growing your customer base and optimizing your marketing efforts across all channels. This phase includes conducting thorough customer and market research, segmenting your audience based on behavior and preferences and effectively aligning your budget and resources.

Campaign 120

Campaign Strategic planning Strategize Sales 120

Salesforce

NOVEMBER 26, 2024

If all of our marketing expectations became reality, it might look something like this: AI working efficiently, connecting with customers where and when they prefer to engage, or taking the tedious work out of your everyday tasks. This involves using AI to analyze customer data and make real-time decisions to improve your marketing campaigns.

Customers 105

Customers Referrals Campaign User Experience 105

Search Engine Land

JULY 23, 2024

Conversion rate: The percentage of content readers who convert into leads or customers. Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Customer insights: Gaining insights into customer behavior and preferences. ebooks, whitepapers). Processing.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Search Engine Land

JULY 11, 2024

They promote interactive discussions and allow for multiple perspectives and opinions within a shorter time frame. With that in mind, ask yourself: Are you looking to uncover customer pain points or preferences? You will have a culmination of quantitative and qualitative data – not to mention data ownership and customization.

Objectives and Key Results 112

Objectives and Key Results Promote Trust Presentation 112

Martech

JANUARY 9, 2025

Omnichannel promotion planning with real-time redemption to deliver offers, digital payment and gifting to all customers across all channels. Metrics that track promotion performance, linked to financial systems to measure ROI. Retailers have historically relied on customizing generic ERP solutions, said SAP in a release.

Retail 112

Retail Launch Territory Promote 112

Martech

JULY 29, 2024

For a jewelry brand, this could include high-resolution images of products, promotional videos, and marketing collateral. Content complexity: If your marketing strategy involves complex content that requires frequent updates (like seasonal collections or promotions), a CMS is crucial for managing that content effectively.

Objectives and Key Results 122

Objectives and Key Results Customer Relationship Management Technology Technology 122

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. So, how do these programs actually generate income?

Cross-sell 114

Cross-sell Drivers/motivators Strategize Promote 114

Salesforce

OCTOBER 1, 2024

Retail Holiday Planning The 2024 Retail Holiday Planning Guide The Connected Shoppers Report How to Transform the Retail Customer Experience Stay in the Know with Quarterly Shopping Data Move away from Ouija-board forecasting Retail Halloween stock changes every year, especially when it comes to costumes.

Retail 105

Retail Promote Sales Follow-up 105

ClickFunnels

MAY 29, 2025

Who doesn’t like the idea of earning commissions while someone else handles the products, shipping, and customer service? Most potential customers start here, not knowing anything about what you’re offering. The post How to Create a Winning Affiliate Marketing Sales Funnel appeared first on ClickFunnels.

Commission 130

Commission Promote Sales Launch 130

ClickFunnels

MAY 6, 2025

Sales Funnel Stages To reach that final sale, you’ll need to strategically guide the customer through multiple stages of the funnel. It can help guide your strategies for attracting and retaining customers by sending messages tailored to individual demographics. Ultimately, you want to turn them into loyal supporters of your brand.

Growth 130

Growth Strategize Sales Contact 130

Search Engine Land

AUGUST 20, 2024

Core update: Focus on authority Google’s March 2024 core update really focused on cleaning up poor content and promoting better, more valuable content. Your approach to content should, as usual, be grounded in knowledge of the customer – and, for B2B, your customer’s customer. Optimizing non-Google properties.

CTR 100

CTR Cross-sell Promote Presentation 100