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Google’s Ads Data Hub: What you need to know

Search Engine Land

ADH allows advertisers to integrate and analyze data from Google Ads and other sources, offering deeper insights into customer journeys and ad performance while maintaining privacy compliance. First-party data collected from your websites, apps, physical stores or directly from customers. Your Google Analytics account. Your CRM system.

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Building a customer journey sales funnel that actually works, insights from a sales pro

Hubspot

Since then, I’ve built customer journeys that do work. Here’s what it really takes to build a customer journey sales funnel that works — not just in theory, but in the trenches. Here’s what it really takes to build a customer journey sales funnel that works — not just in theory, but in the trenches. That creates inconsistency.

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How to use ChatGPT to simulate martech tools and marketing strategy

Martech

CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing. A customer data platform (CDP) unifies customer data from various sources — think website interactions, CRM interactions and email engagement — in one platform. This enables a complete view of the customer journey.

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AI-powered martech releases and news: July 11

Martech

You might want to hold off on using AI for customer service: 64% of customers don’t want companies to replace people with bots, according to Gartner. More than half (53%) would consider switching to a competitor if they found out a company used AI for customer service. They’re serious about this, too.

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Where to deploy AI for maximum martech impact

Martech

Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences. Utilize natural language queries : Ask natural language questions to your datasets and let AI generate the necessary SQL queries. Ad platforms. CTV targeting.

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GTM in The Age of AI: The Top 10 Learnings from ICONIQ’s 2025 B2B SaaS Report

SaaStr

At the $100M+ ARR level, AI-native companies convert free trials to paid customers at 56% vs just 32% for traditional SaaS companies. This could include automated customer communications, self-service onboarding flows, and AI-powered support. That’s not a rounding error; it’s a systematic advantage.

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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

But when it comes to those lengthy security questionnaires, the endless back and forths between you, your security team, and the customer can often cause deals to stall out, leaving your deal at risk and dollars on the table. Pipeline metrics might include MQL-to-SQL conversion rates, number of activities per rep, or open rates on emails.

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