Martech

SEPTEMBER 9, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: Calculating customer acquisition cost (CAC) is a straightforward process that involves determining the total costs associated with acquiring new customers and dividing that by the number of customers acquired during a specific period.

Customers 113

Customers Commission Customer Relationship Management Retail 113

Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Customers 132

Customers A/B testing Click Through Rate Legal 132

Martech

DECEMBER 4, 2024

Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3

Customers 122

Customers Retail Represent Contact 122

Martech

SEPTEMBER 11, 2024

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. UX/UI is in charge of making life easier for customers.

Cross-sell 113

Cross-sell Customers UX A/B testing 113

Martech

JULY 24, 2024

A world where you can predict customer behavior, personalize experiences, and foster long-lasting loyalty. This world is within reach by harnessing the power of Customer Lifetime Value (CLV). Discover how to leverage data, AI, and advanced technologies to unlock the full potential of your customer base.

Customers 116

Customers Technology Technology Growth 116

Martech

OCTOBER 17, 2024

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” If we told customers how much data we actually collect on them, they would probably be angry, feel betrayed and lose some trust in us. They’ll freak out, won’t they?

Trust 127

Trust Customers Real Estate Technology 127

Martech

AUGUST 2, 2024

How well does your organization know how customers engage with your brand? Customer journey maps can’t fix all of these problems, but they do give businesses the opportunity to visualize the various touchpoints and experiences our customers pass through as they move from awareness to post-sale. But we’re rarely sure.

Customers 114

Customers B2B Start-ups CRM 114

Martech

JULY 15, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: Yes, it is possible to compare the costs of acquiring new customers versus the costs of implementing loyalty actions. Customer Lifetime Value (CLTV): Assess the potential revenue generated by both new customers and loyal customers over their lifetime.

Customers 117

Customers Objectives and Key Results Cross-sell Follow-up 117

Sales Hacker

NOVEMBER 26, 2024

Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry. Her most recent role was as Chief Customer Officer at Klaviyo, where she transformed the customer success organization during the company’s hypergrowth, and played a key role in preparing the company for its IPO.

GTM 106

GTM Customers Growth Technology 106

Martech

DECEMBER 11, 2024

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. He gave us an overview of the current business which is invested in providing customized communications capabilities, across all channels, for complex businesses.

Customers 114

Customers Contact Service Represent 114

Partners in Excellence

MARCH 5, 2025

One of the things I’ve started doing is counting how many times they use the word, “Customer.” When it is, it’s used in the context of the customer being the target of a set of strategies and activities. But most of the time, it seems the word, Customer, is a distraction from what we are trying to do.

Customers 107

Customers GTM Conversion Meeting 107

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. ” Those words came from Cisco, the enterprise digital communications and technology company; specifically from Anurag Dhingra, SVP and GM of Cisco Collaboration. Something was in the air. But is it a realistic aim?

Customers 144

Customers B2C Service Clients 144

Salesforce

AUGUST 7, 2024

When a customer isn’t happy, businesses tend to scramble and try to turn things around. The way around this is to build customer loyalty with an “always on” marketing strategy. The way around this is to build customer loyalty with an “always on” marketing strategy. Poor customer service is the number one reason customers leave.

Hospitality 105

Hospitality Customers Healthcare Transportation 105

Martech

NOVEMBER 5, 2024

Marketers might conclude they’d be better off contacting customers through other channels instead of calling them. For instance, 65% of customers said they preferred a phone call from a bank or financial institution to handle suspected fraud on their accounts. Customers want omnichannel experiences that are seamless and trusted.

Trust 119

Trust Customers Contact Service 119

SaaStr

OCTOBER 23, 2024

At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B ’ Bill is approaching half a million customers, so has a good pulse on small businesses. There was an inflection point for BILL around 10k customers.

Customers 124

Customers Networking UX Engineering 124

Martech

MARCH 10, 2025

Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference.

Customers 116

Customers A/B testing Click Through Rate Campaign 116

Sales Pop!

OCTOBER 30, 2024

Imagine your sales podcast could dynamically offer different versions of the same episode to distinct customer segments—for instance, content customized for potential clients in healthcare versus those in retail. AI ensures that this content stays updated, relevant, and tuned in to what listeners are looking for.

Objectives and Key Results 261

Objectives and Key Results Healthcare Education Sales 261

Martech

AUGUST 20, 2024

This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Wisdom Goes beyond knowledge and intelligence.

Consult 132

Consult Technology Technology Represent 132

Sales Pop!

OCTOBER 24, 2024

So, hundreds of sales professionals from across the globe representing different verticals, roles and customer bases responded. Regarding the #1 tip, as you might guess, much focus on listening focused on how how doing it well dramatically increases your chances of learning, especially when the customer is talking. Makes sense.

Technique 246

Technique Represent Education Clients 246

Martech

JANUARY 2, 2025

One use case for web analytics data is reducing customer friction points. Dig deeper: Understanding customer entryand exit in event-based journeys Dont try to track everything Thoughtful event tracking doesnt mean tracking everything, because thats not the key to identifying friction points. Processing.

Customers 121

Customers Contact Presentation Service 121

Martech

JULY 29, 2024

Unlike other recently hyped technologies (e.g., What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? The customer loses Finally, when the race to adoption outpaces understanding of AI, the end customer also loses.

Technology 140

Technology Technology Education Follow-up 140

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. Defining generalized system understanding for marketers Marketing technology must be aligned with marketing processes to realize the most value to companies. This understanding is less technical and more business-related (i.e.,

Technology 122

Technology Technology Strategize Lead generation 122

Martech

SEPTEMBER 16, 2024

According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. This aligns with my experience as both a customer and a marketer. As a customer, I’m regularly bombarded with requests to “rate my experience” or “provide my feedback.”

Technology 115

Technology Technology Start-ups Customers 115

Martech

AUGUST 8, 2024

This lack of integration hampers the development of a unified customer view, making it challenging to gather and extract actionable insights. Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey.

Objectives and Key Results 124

Objectives and Key Results Strategize Technology Technology 124

Martech

MAY 8, 2025

Why your integration project is doomed before it starts Most integration projects begin with technology selection and end with disappointment. The marketing team wants customer data to flow between systems. But, six months later, customer experiences remain fragmented and teams still operate in silos.

Healthcare 103

Healthcare Retail Technology Technology 103

Martech

SEPTEMBER 13, 2024

Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success ,” Salesforce CEO Marc Benioff said during the press conference. Service Agent replaces chatbots in handling customer service and replaces chatbots. Processing.

Launch 118

Launch Pitch Represent B2B 118

Martech

AUGUST 14, 2024

However, effective integration requires technical expertise and may involve custom development, especially for complex use cases or unique business requirements. Analyze your tool usage, engagement metrics and future needs to demonstrate your value to them as a customer. Act like it. Bring data to the table.

Negotiate 117

Negotiate Objectives and Key Results Technology Technology 117

Martech

OCTOBER 31, 2024

Over the years, Tricolor (where I serve as the company’s Chief Strategy Officer) has successfully used AI and machine learning to enhance multiple business operations, including supply chain management, marketing, underwriting and customer support. These are good credit risk customers; they simply present in different ways.

Objectives and Key Results 135

Objectives and Key Results Retail Finance Launch 135

Martech

SEPTEMBER 24, 2024

The first says that marketers should have a big picture understanding of how customer data should be collected, unified and prepared for activation via different channel (such as social, email, SMS, web push, app notification, etc). Is customer data flowing safely and securely through the stack?

Strategize 119

Strategize Technology Technology Growth 119

Cerebral Selling

DECEMBER 5, 2024

We have a unique solution, leading technology, and an amazing, experienced team, but our customers still see us as a commodity! For example, in the marketing technology space alone, the number of products has increased by a jaw-dropping 9304% since 2011! That’s a compound annual growth rate (CAGR) of 41.8%

Pitch 130

Pitch Sales Retail Technology 130